Beauty Industry Leaders
A no-BS podcast for beauty entrepreneurs who are committed to raising industry standards. Hosted by Sammy Kennedy, a 7-figure entrepreneur and business strategist, the show features raw conversations with beauty business owners and experts. Topics include real stories behind success, mistakes made, and lessons learned. The podcast aims to help listeners grow profitable, scalable, and values-driven businesses.
Episodes
You Are The Problem In Your Business (Here's How To Know)
Send us Fan MailYou blame the economy. You blame your competition. You blame your coaches, your clients, your suppliers, your staff.When you look at the one consistent factor across all of it, it's always the business owner.In this episode I walk you through the exact 10 problem framework I use to diagnose what's actually going wrong in a beauty business, the same process I use with my o
Busy, Burnt Out, and Nothing in the Bank: The Pricing Problem Nobody Is Fixing
Send us Fan MailYou can be fully booked. Working six days a week. Getting new clients every week from your marketing.And still have nothing left in your bank account.That is not a revenue problem. That is a pricing problem.In this episode I am walking you through the exact step-by-step process inside the Profitable Pricing Calculator, the same tool I have used with over 400 business owners to help
Six Things That Took Me From Struggling to Half a Million Dollars in My Personal Brand
Send us Fan MailMost people think success comes from one big moment.It does not.I made over half a million dollars in my personal brand. I helped build a multimillion dollar business with my family. I turned $1,800 of ad spend into $81,000 in ticket sales from a single conversation most people would have never thought to have.None of it happened by accident. It came down to six specific things.In
The New Financial Year Reset: Five Habits Every Beauty Business Owner Needs Before 1 July
Send us Fan MailIf you worked for another company and every single year you worked harder, took on more responsibility, and never once received a pay raise, you would quit.So why are we doing it to ourselves?This is the final episode of the 2025/26 financial year, and I am not sending you into the new year with another motivational pep talk. I am giving you five habits that will actually change ho
"Will My Clients Leave?" The Price Increase Question Every Beauty Business Owner Is Scared to Answer
Send us Fan MailIMPORTANT UPDATE*Please note that some of the stats from Fresha will be incorrect as their surcharge fees have changed since the time of recording.Fresha have changed their fees fromIn-person Previously: 2.29% + $0.20 per transaction (plus additional $0.10 tap to pay authorisation) TO NOW: 1.29% + $0.26 per transaction (plus additional $0.10 tap to pay authorisation).OnlinePrevious
The Messy Middle: What Business Really Looks Like When Nobody's Watching
Send us Fan MailIt is 9:00 PM on a Friday night and I am sitting in the podcast studio.I am supposed to be packing for Bali. But I need to talk to you first.The last six months have been the hardest season I have gone through in business. A retreat that barely broke even. A podcast studio that cost ten times what I budgeted for. A $7,000 credit card balance just to cover wages. Months of $20K reve
Your Story Is Already Worth Telling. You Just Don't Know How to Pitch It Yet.
Send us Fan MailShe applied for Big Brother ten times.Ten rejections. Ten "not this time." Ten times she came back anyway.And she eventually got on.That is the entire PR philosophy in one story. Keep going. Stay in the room. Your no is someone else's not yet.In this episode, I sit down with Heidi Anderson: PR strategist, keynote speaker, author of Drunk on Confidence, and one of the
The Business Was the Barrier: Tamika Sharp on IVF, Burnout, and Rebuilding on Her Terms
Send us Fan MailShe built a salon she was proud of.She hired a team. She signed a lease. She showed up to treat clients the morning after egg retrievals.Then she ended up in hospital with a heart rate she couldn't bring down.And she was still thinking about work.In this episode, I sit down with Tamika Sharp, founder of Skin and Beauty Collective in Perth, for one of the most raw and honest co
WA Finally Has Its Own Beauty Awards — Here's the Story Behind WASSABA
Send us Fan MailShe applied for awards twice and went home with nothing. No trophy. No feedback. Just the bill.Then she won Australian Clinic of the Year, only the third WA business in history to ever take that title.And now? She's building an entirely new awards program so nobody else has to go through that process blind.In this episode, I sit down with Rachel Diaz from Love Beauty Skin Clin
100 Episodes In. $500 in My Bank Account When I Started. Here's the Full Story.
Send us Fan Mail100 episodes.$500 in my bank account when I started.A $25,000 contract I had no idea how I was going to pay for.And a rebrand I've been sitting on for over 12 months.This is it. The full, unfiltered story of how Beauty Industry Leaders went from a post in a Skool community to 25,000 downloads across 1,247 cities, and why the next 100 episodes are going to look very different.I
My 79-Year-Old Grandma Taught Me More About Business Than Any Course Ever Could
Send us Fan MailShe came to Australia from Hong Kong with nothing familiar. No friends. No family nearby. No safety net. She built a business with my grandfather and ran it for decades. 👉 And she never once paid herself a salary.This episode is different from anything I've ever done on the show.I'm sitting across from my grandma, Julia Lau. I call her Po Po. She's turning 80, and sh
I Got Approached by One of the Biggest Brands in the World — and Turned It Down
Send us Fan MailA big brand offered me $985 a month to promote their products.Free samples. Commission. Cash incentives.👉 I said no.And in this episode, I explain exactly why.I've invested over $80,000 into this podcast and $30,000 into the studio. So when one email from one of the biggest brands in the world landed in my inbox, it nearly tested everything I'd built. Not because the off
He's Raised $60 Million and Says Most Beauty Businesses Are Marketing Wrong — Here's Why
Send us Fan MailHe's raised over $60 million in capital, built an agency from scratch over 20 years, and his brand strategy breakdowns have been seen by hundreds of thousands of people online.But when Sammy asked Es Chandra what advice he'd give his younger self, his answer wasn't about funnels or ad spend. 👉 It was, "Just chill the fuck out."In this episode, Sammy sits do
A $50K Loan, a Surprise Pregnancy & the Fitout From Hell — How Isla Grace Built Her Empire Anyway
Send us Fan MailHer first employee was ready to leave the day after she went on maternity leave.She was 38 weeks pregnant.The stress was so severe her doctor induced her early.And that was just the beginning.In this episode, Sammy sits down with Isla Grace MacPherson — beauty salon owner, mum of two, and the woman behind one of Perth's fastest-growing brow and lash studios.But this isn't
The Story I Tried to Hide Built the Life I Have Today
Send us Fan MailI don't talk about this much. And honestly, I'm embarrassed by most of it.But when I was interviewed for a book about my family, I was asked about my high school years — and I realized just how much I've been avoiding.The rebellion. The self-destruction. The complete breakdown of my relationship with my parents. The shame I carried when I moved from Albany to Perth,
No Room for Failure: Maria Enna-Cocciolone’s Rise to Building 3x Multi-Million Dollar Brands
Send us Fan MailShe put $600,000 of her family's savings into a skincare brand at 42 years old. Her husband said the budget wouldn't stretch to 13 products. Her response? "Then the budget is wrong. Fix it."Three weeks after winning the ABIA Hall of Fame — the highest honour in the Australian beauty industry — Maria Enna-Cocciolone lost her mum. She still hasn't celebrated
How To Develop An Offer That People Will Buy
Send us Fan MailMost beauty professionals don’t have an offer problem… they have a clarity problem.In this episode, I’m breaking down one of the biggest mistakes I see when service providers step into education, coaching, or courses, trying to teach everything instead of selling a clear, specific result.If your offer feels hard to explain, difficult to sell, or overwhelming to deliver, this will l
The Craziest 72 Hours of My Life (And the Business Lessons I Took From It)
Send us Fan MailThe past 72 hours were some of the craziest I’ve had in both life and business.What started with speaking on an International Women’s Day panel in Perth quickly turned into a last-minute trip to Sydney for BitchCon… all sparked by a coaching call, a very specific “green frog” sign, and a decision to just back myself.From there, it was chaos, losing my house keys, calling a locksmit
The Power of Personal Brand with Brooke Vulinovich
Send us Fan MailBrooke Vulinovich joined me back in the Beauty Industry Leaders Podcast studio and this conversation felt extra special. Brooke has been a mentor and supporter through some of the most challenging seasons in my business, including a time when I was navigating near-bankruptcy, so it was incredible to sit down and reflect on how far things have come.We kicked things off with a rapid-
The Hidden Tax of Self-Doubt in Business
Send us Fan MailAfter returning from our Beauty Industry Leaders retreat in Vietnam, I found myself reflecting on something I know so many women in business quietly carry: self-doubt.Even after receiving incredible feedback and seeing the impact the retreat had, I caught myself questioning whether I deserved to be in the room. That experience reminded me that imposter syndrome doesn’t disappear as
Grief, Grit and Growing a Global Brand with AMPERNA®
Send us Fan MailI’m recording the very first episode inside our new Beauty Industry Leaders Podcast studio, and I’m joined by husband-and-wife founders Kiri and Wesley of AMPERNA® - the topical postbiotic, microbiome-friendly skincare brand created for sensitive and reactive skin.Kiri shares the deeply personal journey that led to building the brand, from pustular acne and rosacea to topical stero
The Three Traits Every Sustainable Business Has
Send us Fan MailI’m breaking down what actually makes a business sustainable long term and why popularity or fast growth isn’t enough.Drawing from my experience across multiple family ventures, from bowling alleys and arcades to festivals and Wild West Bowling - alongside my own journey in the beauty industry, I share the three important traits I believe every sustainable business must have.In thi
The Rooms You Sit In Shape the Life You Build
Send us Fan MailIn today’s episode, I’m sharing a personal reflection on how the rooms you sit in shape the life and business you build.At 19, during Miss Universe, I was navigating a cancelled university degree, a scoliosis diagnosis, and the physical strain of running a lash business that was hurting my body. Through a pageant sponsor, I stepped into a contractor role applying protective film to
The One Mistake Most Business Owners Make When They Want to Scale
Send us Fan MailIn today’s episode, I’m sharing a behind-the-scenes look at a hectic week while preparing for our upcoming Beauty Industry Leaders retreat, and using it to highlight the biggest mistake most business owners make when they want to scale.I talk through everything from last-minute travel prep and investing in new videography equipment, to onboarding calls, creative marketing inspired
Things I’d Tell You If We Were Having This Conversation Over Coffee
Send us Fan MailToday I’m sharing some honest reflections - the kind of things I’d tell you if we were sitting down together over a coffee.I start with a personal update on what’s been happening behind the scenes lately, from juggling projects and staying consistent with updates, to the progress of building out a new podcast studio. I also share where things are at with preparations for the upcomi
How to Start Investing Without Having Lots of Money
Send us Fan MailToday I’m talking about how to start investing, even if you don’t have lots of money.I’m sharing a few reflections from my stay at the 1 Hotel in Melbourne, and what stood out to me about their customer experience and sustainable approach. I also give you an update on the Beauty Industry Leaders Business Retreat in Vietnam, including some of the incredible attendees and guest speak
Marketing Series Part 6: How to Structure Any Piece of Content for Impact and Conversion
Send us Fan MailToday we’re wrapping up the Marketing Series with Part 6 - and this episode brings everything together. I’m breaking down how to structure any piece of content so it not only lands with your audience, but actually drives action and conversion.I also reflect on the lingering challenges coming out of 2025, the delayed setup of my podcast studio, and the wider sense of uncertainty I’v
Marketing Series Part 5: Why One Post Will Never Convert (And How to Use Content Formats That Do)
Send us Fan MailToday we dive into Part 5 of the Marketing Series - and this is an important one. I’m breaking down why relying on a single post will never convert your audience, no matter how good it is, and how using multiple content formats strategically is what actually drives results. Different formats exist for different reasons, and understanding how they work together is key to moving your
How to Review 2025 Year So You Actually Change In 2026
Send us Fan MailIn the first episode of 2026, I’m breaking down how to review the past year in a way that actually creates momentum for the next one. This isn’t about rewriting goals or setting unrealistic expectations - it’s about understanding what worked, what didn’t, and how to design a year that supports both your business and your life.In this episode, I’m covering: ✨ Why most annual reviews
Marketing Series Part 4: How to Build a Content Campaign That Converts Cold Followers Into Bookings
Send us Fan MailIf you’re posting consistently but still not seeing bookings, the issue usually isn’t your effort, it’s the lack of a structured campaign.In Part 4 of our Marketing Series, Elli and I move beyond revenue targets and into execution. This episode breaks down how to build an intentional content campaign that warms cold followers, builds trust, and guides the right people toward bookin
Marketing Series Part 3: The Marketing Math You MUST DO Before Creating Any Campaign
Send us Fan MailIf you’re creating marketing campaigns based on hope, intuition, or “what feels right” - you’re likely skipping the most important step: the math.In Part 3 of the Marketing Series, we shift from messaging and audience clarity into the numbers that actually make marketing work. Because before you design a campaign, choose a platform, or write a single piece of content, you need to k
Marketing Series Pt 2: What Your Clients Actually Want vs What You Think They Want
Send us Fan MailIf you’ve ever wondered why your marketing sounds good on paper but isn’t converting - there’s a strong chance you’re marketing to who you think your clients are, not who they actually are.In Part 2 of the Marketing Series, we move beyond surface-level assumptions and into the real drivers behind buying decisions. Because effective marketing isn’t about guessing, trends, or copying
Marketing Series Part 1: The Foundation Every Successful Brand Starts With
Send us Fan MailIf you’ve ever felt like your marketing just isn’t landing - or you’re making decisions based on gut feelings rather than real data - this episode is going to completely reshape the way you approach your brand strategy.Today, I’m kicking off a brand-new Marketing Series by breaking down the foundation every successful beauty brand starts with: market research. This is the step most
The Psychology Behind Brand Imagery and Who You Attract
Send us Fan MailIf you’ve ever wondered why some brands effortlessly attract high-quality clients — while others struggle to stand out - this episode is going to shift the way you think about visuals forever.Today, I’m diving into the psychology behind brand imagery: why it matters, what it says about you, and how the smallest visual choices can completely transform who you attract.I’m sharing:✨ T
Don’t Get Left Behind: The Real AI Tools Beauty Business Owners Need to Know About featuring AI Expert Em Gee
Send us Fan MailIf AI still feels overwhelming, confusing, or “not for you,” this episode is going to completely shift the way you think about technology, creativity, and the future of your beauty business.Today, I’m sitting down with the brilliant Em Gee - a former teacher turned tech-savvy marketing mentor who has built six businesses in seven years, mentored over a thousand women, and written t
Why ‘Slow Season’ Is A Myth - And How To Avoid The Jan/Feb Booking Crash featuring Bec Barwick
Send us Fan MailIf you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy.Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon ow
Should You Hire Staff or Rent Out Rooms? Featuring Clarissa Saco
Send us Fan MailIf you’ve ever wondered whether it’s smarter to hire a team or rent out rooms in your salon, this episode is going to give you so much clarity and confidence.Today, I’m sitting down with Clarissa Saco - a cosmetic tattoo artist, mentor, investor, and salon owner who’s built an incredible career in the beauty industry. Clarissa bought her first salon at just 22 years old, and her jo
The Truth About Running A Business With ADHD (The Struggles, Strengths + Systems That Save Me)
Send us Fan MailIf you’ve ever felt like your brain just works differently - and that running a business sometimes feels like juggling chaos with creativity - this episode is for you.Today I’m pulling back the curtain on what it’s really like to run a business with ADHD - the challenges, the hidden strengths, and the systems that have completely changed the game for me.I’m sharing:✨ My ADHD diagno
New TGA Rules, Industry Tension & Why Collaboration Matters More Than Ever Featuring Katy Hirst
Send us Fan MailIf you’ve ever felt the growing tension between nurses and skin therapists, or wondered how the new TGA rules are reshaping Australia’s aesthetic landscape, this episode is one you won’t want to miss.I’m sitting down with Katy Hirst, a registered nurse with 18 years of experience (nine of those in cosmetic nursing) and the founder of The Aesthetic Lounge in Cairns. From working in
This One Strategy Made Me More Sales Than Any Other Tactic
Send us Fan MailIf you’ve ever wondered what really moves the needle in business - beyond the latest marketing hack or viral trend - this episode is for you.I’m diving into the one strategy that’s made me more sales than any other tactic I’ve ever tried: storytelling.In this episode, I’m breaking down how sharing your story (and your clients’ stories) builds connection, trust, and loyalty - the ki
How Gloria Hung Built a $400K Beauty Business Before Turning 21
Send us Fan MailAt just 17, Gloria Hung started doing lashes out of her bedroom. Fast forward a few short years, and she’s the founder of Glow Artistry - a thriving Sydney-based salon, product line, and training academy generating over $400K before her 21st birthday.Today I sit down with Gloria to uncover how she built her empire from scratch, the power of finding your niche, and the lessons learn
Self-Sabotage and the Subconscious Mind - Why You’re Stuck Even When You’re Doing All the Right Things with Jess Martin
Send us Fan MailFrom high-powered lawyer to subconscious mind mentor, Jess Martin knows what it’s like to tick all the boxes on paper - and still feel stuck.In this episode, I have a sit down with Jess to explore why success often feels like an uphill battle, even for ambitious, hard-working women. Jess shares how reprogramming the subconscious mind can dissolve self-sabotage patterns, unlock conf
From Franchisee to Founder: The Business Lessons They Don’t Teach You With Shamara Jarrett
Send us Fan MailFrom working behind the chair to building and selling a multimillion-dollar franchise clinic, Shamara Jarrett’s journey is a testament to resilience, reinvention, and the power of learning from every challenge.I've sat down with Shamara to unpack her 16+ years in the beauty industry - from salons, spas, and body sugaring, to business development, franchising, and now, tech ent
What People Get Wrong About Home-Based Clinics, and How Halima Proved Them All Wrong
Send us Fan MailFrom launching a clinic in her own home to developing innovative products during lockdown, Halima’s journey proves that passion, perseverance, and authenticity can rewrite the rules of the beauty industry.In this episode, I sit down with Halima, founder of Derma Clear Clinic, to explore how she turned challenges into opportunities and built a loyal following by staying true to her
CEO Series Part 5: Trading Micromanagement for Systems That Scale
Send us Fan MailIf running your beauty business feels like you’re juggling every little detail yourself, this episode is your guide to stepping back, scaling up, and leading with confidence.In Part 5 of our CEO Series, I’m joined once again by Elli from the Beauty Business Society to unpack why micromanagement is holding your growth hostage - and how building smart systems is the key to sustainabl
The Glow-Up No One Saw Coming: Jacob Stella’s Journey from YouTube Teen to Industry Icon
Send us Fan MailFrom teenage YouTuber to award-nominated salon owner, Jacob Stella’s story proves that the beauty industry rewards courage, creativity, and consistency.In this episode, I sit down with Jacob to unpack how he went from filming makeup tutorials at 15 to running a thriving brow, lash, and makeup studio that’s a finalist for Salon of the Year 2024. Jacob shares the pivots, lessons, and
CEO Series Part 4: Master Your Money so Growth Is a Strategy, Not a Guess
Send us Fan MailIf managing money in your beauty business feels more like guesswork than strategy, this episode is your roadmap to turning financial clarity into sustainable growth.In Part 4 of our CEO Series, I’m joined once again by Elli from the Beauty Business Society to tackle the financial foundations every salon owner needs for 2026 and beyond. Together, we get real about why most beauty bu
Why Your Facebook Ads Aren’t Working (And What to Do Instead) with Stephanie Mitchell
Send us Fan MailIf you’ve ever poured money into Facebook or Instagram ads only to see little (or no) return, you’re not alone - and you’re definitely not doomed.In this episode, I sit down with Stephanie Mitchell, founder of Sunny Store Marketing and The Ad Lab, to uncover why so many beauty business owners struggle with ads - and what to do instead. Stephanie shares her own journey from traditio
CEO Series Part 3: Maximise Every Minute with a Marketing Funnel That Delivers High-Value Clients & Big Results (Without More Hours Online)
Send us Fan MailIf you’re feeling like your business growth is chained to the hours you spend online, this episode is your wake-up call to a smarter way of scaling.In Part 3 of our CEO Series, I sit down with Elli from the Beauty Business Society to break down the power of a strategic marketing funnel - because more hours on social media is not the solution to more clients.Together, we unpack why
Raising the Standard of the Facial and Facial Massage Industry with The Skinformé Academy by Isabella Loneragan
Send us Fan MailIf you’ve ever felt like your formal beauty training left you unprepared for the real world - this episode is your wake-up call to raise the standard in your career and your client results.Today, I sit down with Isabella Loneragan, internationally recognised dermal therapist, trainer, and Founder of The Dermal Diary, Isabella Loneragan Skin (Sydney and Bowral), Ragan Skin and now t
CEO Series Part 2: Stop Competing on Price & Lead with Value
Send us Fan MailIf you’re tired of discounting your way to burnout, this episode is your roadmap to building a beauty business that thrives on value - not price wars.Today, Elli and I dive deep into the strategies top beauty CEOs are using to stay ahead in 2026 by crafting high-value, irresistible offers that elevate their brand and their income. Spoiler alert: it’s not about running more promos -
Selling Isn’t Sleazy, You’re Just Doing It Wrong featuring She Sells With Brooke
Send us Fan MailIf the word sales still gives you the ick, then this episode will change that.Today I sit down with Brooke Triplet, founder of She Sells and a global leader in heart-centered sales training. From her early days as a school teacher to scaling a multi-seven-figure sales education brand, Brooke brings the real talk around what it actually takes to sell with confidence - without sellin
CEO Series Part 1: Is Your Current Business Model Scalable?
Send us Fan MailLearning business in paradise while connecting with like-minded women.Secure your early bird spot for the business retreat in Vietnam 2026. Burnout isn’t a badge of honor - and in 2026, beauty business owners are done building businesses that drain them.Today Elli and I sit down for a candid conversation about what it really takes to scale smart - without sacrificing your sanity.
How a Makeup Artist and Air Force Engineer Revolutionized Wedding Business Systems
Send us Fan MailLearning business in paradise while connecting with like-minded women.Secure your early bird spot for the business retreat in Vietnam 2026. What happens when a bridal makeup artist and an Air Force engineer team up? A total transformation of how wedding vendors run their businesses.Today I have a sit down with Indi and Heraldo of Studio 85, the power couple behind the world’s #1 r
Burnt Out? Overwhelmed? Here's Why Every Beauty Business Owner Needs a Virtual Assistant
Send us Fan MailLearning business in paradise while connecting with like-minded women.Secure your early bird spot for the business retreat in Vietnam 2026. 🎉 One year of the Beauty Industry Leaders Podcast – and over 10,000 downloads! We're celebrating big milestones and even bigger lessons.In this episode we reflect on a year of showing up, learning, growing, and building a powerful communit
Something Happened in Vietnam...
Send us Fan MailLearning business in paradise while connecting with like-minded women.Secure your early bird spot for the business retreat in Vietnam 2026.Today Eli and I reconnect after my month-long trip to Vietnam - where something completely unexpected happened... in the best way.This wasn’t just a vacation. It was a powerful reminder of what happens when you actually step away from your busin
How to Know What Stage of Business You’re In - And What To Do Next
Send us Fan MailIn today’s episode I’m joined by the brilliant business expert Elli, and we’re diving deep into one of the most important conversations for beauty entrepreneurs: understanding the stage your business is in - and what to focus on next.Whether you’re just starting out or scaling a team, we offer you practical insights to help you make smart decisions at every level of growth. Elli an
Expectations vs. Reality: What Actually Builds a Successful Beauty Business
Send us Fan MailIn today’s episode, I’m joined by the wonderful Elli, who’s about to head off on maternity leave - and we’re having a real, honest conversation about what it actually looks like to step away from your business without losing momentum.We’re talking expectations vs. reality when it comes to leadership, growth, and what success really requires in the beauty industry. From feeling the
Profits, Planning & Personal Growth - Lessons From Inside the Industry
Send us Fan MailIn today’s episode, Elli and I are pulling back the curtain on what it really takes to grow a profitable, sustainable beauty business - without burning out or losing yourself along the way.We’re sharing real-world stories (including one client’s epic $100K month), hard-earned lessons from running events and handling difficult clients, and some personal confessions that shaped our o
Your EOFY Survival Guide - Prep Your Business Like a Pro
Send us Fan MailWhat does it take to wrap up the financial year with clarity, confidence, and a strategy for real growth?In this solo episode, I walk you through my own end-of-financial-year (EOFY) game plan – the same one that allows me to manage multiple businesses and take a month-long holiday in Vietnam, all without burning out.I go over some of the most powerful strategies for EOFY planning,
How To Hold A High-Converting Consultation
Send us Fan MailWhat does it really take to deliver a consultation that converts and keeps clients coming back for more?On today's episode Elli and I dive deep into the art (and science) of high-performing consultations.Elli breaks down her signature five-step consultation method, a game-changer for beauty professionals who want to build deeper trust, offer real solutions, and achieve lasting
When It’s Just Not Working - How To Handle Probation, Red Flags and Letting Someone Go
Send us Fan MailEver had that sinking feeling that a new hire just isn’t working out - but you’re not sure what to do next?In this episode, we are getting real about one of the hardest parts of leadership: navigating probation periods, spotting red flags, and knowing when (and how) to let someone go.Elli shares a personal update about her journey into motherhood and what that’s taught her about bo
Stop Posting and Hoping - Taurie’s Take on Branding That Converts
Send us Fan MailIf you’ve ever felt like you’re throwing content into the void, posting and hoping someone bites, this episode is your wake-up call.This week, I sit down with Taurie from Lash Lane, a beauty industry powerhouse with over 12 years of experience, who’s now helping other beauty pros level up their branding, content, and strategy.Taurie shares how she went from dental nurse to salon ow
Crafting Marketing Messaging That Actually Converts
Send us Fan MailIf you’ve ever poured your heart into marketing content—only to hear crickets—this episode is a must-listen.This week Elli and I break down what really makes marketing messaging convert. No fluff. Just real talk, real strategies, and real results.I open up about my own marketing missteps and the exact mindset shifts that helped me turn things around. Together, we dig into the three
The Challenges & Lessons Of Growing A Business Solo With Darcy Tucker
Send us Fan MailIf you’ve ever felt the weight of doing all the things in your business alone—this episode will hit home.I sat down with Darcy from Darcy Louise Beauty, a talented makeup artist and hairstylist who left the pharmacy world behind to pursue her passion full-time. From a small country town to building a thriving solo business, Darcy shares what it really takes to grow without a team b
The Exact 12 Month Strategy To Plan Out Your Marketing & Actually Grow Your Revenue
Send us Fan MailThis episode is one every beauty business owner needs to hear—especially if you’ve ever found yourself scrambling last-minute for content ideas, running promotions just to fill gaps, or posting on socials without a real plan behind it.Sammy Kennedy and Elli Forsyth are diving deep into the power of long-term planning and why an annual marketing calendar isn’t just a nice-to-have—it
The Millionaire Maker: How Michelle Rule Built a $7M Asset Base and Teaches Women to Create Wealth Beyond Their Business
Send us Fan MailThis episode is one that had me walking away feeling more aligned, more grounded, and honestly—more inspired than ever.I had the absolute privilege of sitting down with the incredible Michelle Rule—multi-business owner, investor, and the woman behind the title “The Millionaire Maker.” But let me tell you, Michelle is so much more than her numbers.She’s the kind of woman who has gon
Build a High Performing Team: How Elli Forsyth Transformed Beauty Clinics with Her Leadership Skills & Built the Beauty Business Society
Send us Fan MailI’m so excited for today’s episode because I’m joined by the absolute powerhouse, Elli Forsyth. If you’ve been feeling like you’re constantly putting out fires in your beauty business, struggling with staff issues, or just feeling stuck trying to balance leadership with growth—this one is for you.Elli Forsyth is the founder of Beauty Business Society, and she’s someone who’s litera
The Skincare Expert: How Rachel Diaz Transformed a Solo Business into a 19-Person Team and Built a Multi-Award-Winning Clinic
Send us Fan MailI am so excited for you to meet today’s guest because her story is just… wow. I’ve got Rachel Diaz on the podcast, and she’s the genius behind Love Beauty Skin Clinic – a business she built from scratch and grew into a thriving, award-winning clinic with 19 team members. Yeah, you read that right. Nineteen.Rachel’s journey is one of those stories that just lights you up. She went f
The Membership Expert: How I Stopped Chasing New Clients and Built Predictable Revenue with Memberships – with Tara Shaw
Send us Fan MailOkay, guys… this episode is about to change EVERYTHING. If you’re sick of constantly chasing new clients, stressing about no-shows, and wondering how the hell you’re gonna hit your revenue goals next month — THIS is the episode for you.I’m sitting down with Tara Shaw (aka The Membership Expert) who has cracked the code on client retention. Tara’s got over two decades of experience
Most Business Owners Get This Wrong – How to Hire a VA the Right Way with Chrissy Saffioti
Send us Fan MailIf you’re a woman in business drowning in admin, client work, and social media — wondering why you feel stuck — this episode is for YOU. I’m joined by the incredible Chrissy from Grow Advantage, a hiring expert and strategist who’s helped business owners build high-performing teams that create freedom, not stress. Learning how to hire properly literally changed my life, and Chrissy
The Must-Have Funnel to Run Your Coaching, Education, or Consulting Business Smoothly (Without Burnout)
Send us Fan MailAlright, let’s get into it. If you’re in the coaching, consulting, education, or training space—or you’re thinking about stepping into it—this episode is gonna save you a whole lot of time, stress, and trial-and-error.I’m breaking down exactly how I built my coaching and consulting business, what I’ve tried, what’s worked, what’s flopped, and most importantly—how I’ve set up my bac
Winning Strategies - What’s Getting Beauty Business Owners Massive Results Right Now
Send us Fan MailAlright, this episode is a little different—completely unscripted, unfiltered, and straight from my screenshot folder. I’m diving into some major wins from my clients, breaking down exactly what’s working for them, and showing you how you can apply the same strategies to start seeing real results in your own beauty business.But first, a little life update…I bought a new car—without
How Education, Consultations & Emotional Connection Build a Thriving Aesthetic Business with Shanai Cramer
Send us Fan MailToday’s guest is an absolute powerhouse—someone who isn’t just transforming faces, but also elevating industry standards and empowering the next generation of cosmetic nurses.Joining us is Shanai Cramer, a registered nurse and independent business owner who has built a thriving cosmetic clinic and coaching program. She’s here to spill the tea on:✅ The biggest misconceptions about e
AI In The Beauty Industry: Game-Changer Or Just Another Trend?
Send us Fan MailAlright, let’s be real for a sec—AI is everywhere. It’s in our phones, our emails, and yes, even in the beauty industry. But here’s the big question: is it actually useful for your business, or is it just another overhyped trend?If you’ve been side-eyeing AI wondering if it’s worth your time—or maybe you’ve tried it but felt like it was more work than help—this episode is for you.
Why More Clients Won’t Fix Your Money Problems (And What Will Instead)
Send us Fan MailHey beauty biz queens! Welcome back to another episode of the Beauty Industry Leaders Podcast—and trust me, today’s topic is a MUST-LISTEN if you want to stop working harder and finally start making real money.So, do you ever find yourself thinking, "If I could just get more clients, all my money problems would go away?" Hate to break it to you, but that’s one of the big
How to Build a Team That Takes Your Beauty Business to the Next Level
Send us Fan MailHey, hey! If you're feeling overwhelmed trying to juggle it all, then honey, this episode is for YOU. We're diving deep into something that could seriously change the game for your beauty biz—building a team! If you’re wondering how to level up without running yourself into the ground, I’ve got you covered.But first, let me give you a little personal update. After eight Y
Do NOT Make These Money Mistakes In Your Beauty Business with Kim Kent
Send us Fan MailOMG—Are you ready for this one? Welcome back to another episode of the Beauty Industry Leaders Podcast! I couldn’t be more pumped to kick off 2025 with an absolute legend and the first guest of the year: Kim Kent. Not only is Kim a dear friend of mine, but she’s also a total powerhouse when it comes to transforming your relationship with money.Kim’s journey is seriously inspiring.
Exposing My Fully Booked Formula Publicly
Send us Fan MailWelcome back to another episode of the Beauty Industry Leaders Podcast! Today, I’m talking about a topic that every beauty business owner dreams of—getting fully booked with loyal, high-paying clients.Let’s be real—there’s nothing more satisfying than seeing your calendar filled with clients who not only love what you do but also trust you enough to pay your full rates. But here&ap
How to Plan for Year-Round Success and Hit $500K in 2025
Send us Fan MailWelcome to the Beauty Industry Leaders Podcast, and the first episode of 2025 that’s all about taking your business to the next level. Today, I’m talking about one of the most important topics for any beauty entrepreneur—setting ambitious revenue goals and actually achieving them. Whether you’re just starting out or scaling your busines, this episode will give you the clarity and t
