Beauty Business Made Easy-Home salon,Salon Marketing,Beautician,Nail Tech,Esthetician
Beauty Business Made Easy is the podcast for ambitious women in the beauty industry who want a profitable business and a life they still get to enjoy. Host Jessica Kidner, a mum of three and award-winning nail tech, shares her real story of building a multi-six-figure salon, selling it, and starting again from home with more peace and lower overheads. The show covers topics like home salon setup, salon marketing, and managing the mental load of balancing kids, finances, and business. It's for nail techs, beauty therapists, lash artists, and salon owners who want more structure, less chaos, and more time with family.
Episodes
35 | The Beauty business Pricing Truth: Why More Clients WON’T Fix Your Money Woes
Are you tired of guessing what to charge and still feeling burned out and underpaid at the end of the week?
This episode of Beauty Business Made Easy is your friendly, no-nonsense guide to getting your pricing structure sorted without the overwhelm.
Jessica dives deep into the real reasons so many in the beauty industry struggle with pricing. hello, money blocks! And shares exactly how those invis
34 | Sick of Posting on Social Media? How I Built a Booked-Out Home Salon
Sick of Posting on Social Media?
Are you sick of feeling like you have to post on social media every single day to get clients?
Feel like social media has become a full-time job on top of running your beauty business?
Wondering how other beauty business owners seem to stay fully booked without constantly creating Reels and content?
Tired of wondering what to post, how to film it and whether anyone
33| 3 Things Every Home Salon Owner Needs to Stop Doing
The 3 Things Holding Your Home Salon Business Back : Join the waitlist here → Join wait list
Are you trying to grow your home salon, but feel like you're constantly doing something without actually getting the results you want?
Maybe you're a nail tech, beautician, esthetician or beauty professional who is trying to build a profitable business from home, but you're feeling overwhelmed by everythi
32 | Why I Walked Away From Beauty Business Coaching and Came Back
Have You Ever Wondered If You Can Build a Successful Beauty Business Without Sacrificing Your Family?
Do you ever feel torn between growing your beauty business and being present for the people you love?
Maybe you're exhausted from trying to do it all. You want to earn more money, but you don't want to work every evening. You want a business you're proud of, but not one that leaves you feeling bur
31 | 5 step system to full time income with part time hours
My Secrets: 5 Systems for Better Marketing, Cashflow, and Work-Life Balance for Beauty Therapists & Nail Techs
Ready to level up your beauty business and actually make work fit around your life? In this episode, I reveal the five essential systems every beauty therapist, nail tech, or aesthetician needs to boost cashflow, master their marketing, and build a real work-life balance.
What You’ll
30 | How to attract salon clients on Instagram without posting every day
Inside Today’s Episode, Jessica dives into the core struggles beauty business owners face when it comes to social media: the pressure to constantly be online, post daily, and keep up with trends—often at the expense of joy and sanity. Instead of chasing endless posting or trying to please everyone, this episode offers a step-by-step framework to attract dream clients and build a business you actua
29 | 5 Income streams for Nail Techs who are sick of trading hours for money
5 Income Streams Every Beauty Business Owner Needs to Know
Tired of relying on one appointment book to pay every bill?
Dread the thought of what happens to your income if you get sick, injured, or just plain burnt out?
Feel like everyone else is making money online except you?
In this episode, I'm sharing the 5 income streams running through my business right now — salon clients, mentoring, digita
28 | 3 reasons your beauty business isn’t making money and how to fix it
Inside Today’s Episode
The conversation focused on why many beauty professionals struggle to make money, even when they have steady clients. The discussion explored practical, actionable tweaks to make a beauty business more profitable without simply chasing more clients. Several points were raised, including how mindset shifts, client retention, schedule management, and narrowing service offering
27 | Home salon or rent a room? 5 questions to ask first.
What's Inside Today's Episode
In this episode, Jessica Kidner shares her journey from running a large, stressful beauty salon to creating a more balanced, profitable business from her home studio. She tackles the common question: should you rent a space or work from home? According to Jessica Kidner, it’s not just about which option makes more money—it’s about which model supports the lifestyle yo
26 | Welcome to the New Beauty Business Made Easy
Welcome to the Beauty Business Made Easy Podcast
Exhausted by the pressure to “do it all” as a beauty professional, parent, and partner?
Wondering if you really need a big salon and a huge team to succeed in the beauty industry?
Dreaming of building a thriving business without sacrificing your family or sanity?
Feel overwhelmed by the constant call to be a “boss babe” and chase the “success” the
25 | Truth Behind the “6-Figure Beauty Boss” Lie 🤫✨
💸 Are you tired of seeing endless “6-figure beauty boss” promises online? In this week’s episode of The Beauty CEO, I get brutally honest about what’s really behind those shiny offers and why charging your worth is more than just picking a number.
If you feel lost, overwhelmed, or like you’re failing, you are NOT alone! Tune in for real talk, empowering advice, and permission to start small. 💖✨
24 | 7 Steps to Build a Profitable Home Salon Business (Without Burnout or Hustle)
Feeling overwhelmed trying to start or grow your beauty business from home? Wondering how to actually make good money without burning out, working 12-hour days, or chasing clients?
In this episode of The Beauty CEO Show, I’m sharing the exact 7-step framework I use inside my paid coaching program to help you build a profitable, peaceful, and purposeful business that fits around your life, not t
23 | Instagram Success for Overwhelmed Home Beauty CEOs: Simplify, Attract & Thrive
Are you exhausted by the pressure to post daily on Instagram but not seeing steady bookings? In this episode of The Beauty CEO show, Jessica breaks down her proven Beauty CEO Method for using Instagram as a smart, effective part of your beauty business—without burning out. Discover how to attract your perfect local clients, retain them for the long run, and build a business that feels peaceful, pr
22 | Pivoting Or Starting A Beauty Business? 5 Questions to Ask Before Starting Your Business
Want to learn about myself and how we can work together to bring your business goals and lifestyle dreams to reality?
You can book your mentoring session with me over at
https://tidycal.com/beautyceo/coachingcall
In this episode, I discuss essential questions before starting a business, particularly in the beauty industry. They emphasise the importance of understanding one's current situation, d
21 | Why I sold my salon and started again from home
Ready for a fresh start in your beauty business?
In this powerful relaunch episode, I’m sharing the real story behind why I shut everything down to focus on my health, reconnect with what truly matters, and rebuild from the ground up with a whole new approach. In more ways than one.
I found my passion again, not just for doing services, but for mentoring and helping others see that yes, it can be
20 | Resilience In Marketing
When you become a business owner, your focus should shift from the service you provide to marketing your business and understanding who your ideal client is.
Today's episode walks you through the process of how I break this down for my private one-on-one clients, giving you a look at what it's like to work ON the business with a mentor instead of inside your business.
Want to learn about myself an
19 | Building A Resilient Beauty Business in 2026
Welcome to the new season of the Rise Of The Beauty CEO Podcast.
2026 is kicking off with a bang.
The new generation of Beauty CEO's is upon us, and now more than ever, beauty professionals are starting to see the value in their skills and the benefits of working for themselves.
I am focused this year on building a community of passionate beauty business owners ready to back themselves, step out o
18 | What Are Sales Funnels And Why They Will Change Your Business Forever
Getting this one idea cemented into your business is going to be a game-changer for you.
Sales funnels are not new but they haven't been really talked about in the beauty industry until very recently as they have tended to be the domain of online sales business.
I used "funnels" inside my salon business for years and it created a stream of income and new clients every month.
there are a num
17 | What Type Of Beauty CEO Are You?
Ever wondered what your next step is to grow yourself and your business?
Well, I have designed a quiz to help you figure that out.
I've coached many different types of beauty businesses and I've been through all the different stages of Beauty CEO. From starting as a solo business owner and then moving through the different stages of CEO heading towards a profitable business. I have found 4 key
16 | Interview with Stephanie Mitchell from Sunnystorm Marketing
Rise of the beauty CEO loves to highlight all the other jobs roles we need to think about when it comes to growing our business. Marketing Is the biggest part of our new role in owning a business. Stephanie Mitchell is an online marketing guru who specialises in the beauty industry.
We talk all things business and what 2020 has done to our industry this year and what are we need to focus on for
15 | 3 Pillars To Focus On First In Your Business.
In business, we get pulled in all the directions. it leaves you feeling confused frustrated and overwhelmed at the number of things you have to do. It also leaves you feeling left behind.
today I highlight 3 areas to focus on to ensure you are ready to start a business or take your business to the next step.
GET YOUR START UP GUIDE
https://jessicakidner.myflodesk.com/fulltimeincome
13 | How To Get More Clients On Autopilot
One of the biggest struggles any business has is constantly finding new clients to keep coming into the business. Today I share the 4 step method ( C.E.O.m system ) I used to put my salon marketing on autopilot to allow me to grow my business, make building my business easier and to ensure I had an asset in my business to be able to sell it for 6 figures.
listen to today's episodes and then gra
12| 4 Things You Must Have On Your Instagram Bio
Instagram is a free marketing platform that many of us have BUT are you doing these 4 things to help your ideal client realise you're the business for them?
Today's podcast walks through 4 areas that you need to have in your Bio to ensure you are gaining clients that you can turn in to clients.
11| How To Start Getting Ready for 2021 Now
The year 2020 has given us all some serious challenges and the beauty industry has certainly been hit significantly. In the past, some companies have used downturns and challenges to their advantage and risen from the ashes to become powerhouses - companies like Apple, Amazon, Mailchimp and Microsoft. Now is the time to start thinking about 2021 and in this podcast, I share my thoughts on what I
10| How Your Website Can Help Grow And Automate Your Business
Last week I introduced you to websites and also launched Beauty Biz website in a box with Alethea from Cloudxs Digital.
This week I talk about 4 things that the website did for my business and how you can use a website in your business. How it should work for you and really drive home the importance of taking all your marketing efforts on social media and drive it into your own platform.
Check
9| 5 Tips On What You Need On Your Website with Alethea from CloudXS Digital
Website are a vital part of any business in today's world. today Alethea from Cloudxss talk about 5 things you need on your website to ensure you are found and can start building a marketing stardgey to gain new clients on autopilot.
Want the show notes go to jessicakidner.net
To check out our Beauty Biz Website In A Box head to
www.jessicakidner.net/website
8| 3 BEST Emails To Start Sending In Your Business Today
Email Marketing IS where I focused all my marketing efforts in my business. From that 1 strategy alone I was able to build a great foundation to grow my revenue and also support my client base after they left the salon.
Here are the 3 best emails to start sending in your business today.
1. the welcome email
2. Monthly email
3. the review email
Listen to find out why and how I used these in
7 6 Tips For Hiring Staff
When I talk to salon owners one of the most challenging things they raise with me is hiring and managing staff. One of the most important things that I tell them is that they need to change their mindset surrounding their staff. In this podcast episode, I list my 6 top tips for dealing with staff.
6 | 6 Tips To Balancing Business and Life
In our journey of becoming a business owner we can lose ourselves in all the tasks and worries that come with building a business every single day. As women we also have the extra pressure of having the babies, looking after family and ourselves if we are lucky.
Today I share the changes and the mindset shifts in being able to juggle all the things plus have 3 children.
Having time to stay hom
5| 5 Things I Did To Grow My Business In The First Year
Growing a business is a forever changing path, Now I have moved through all the stages of buying growing and selling a business i look back on the key things I did in the first year that put the business in a good position to be able to grow in to the dream business I always wanted.
Listen to these Takeaways and compare them to your business.
Links
www.instagram.com/jessica_kidner_beautyceo
4| 5 Instagram Tips For Salon Businesses
Instagram is a huge part of any business right now.
After years of trying to avoid it (in the beginning), I have found a love for Instagram and have spent many, many hours using and learning everything I can about it.
I see a lot of salons using Instagram but I also hear a lot the frustrations they have trying to figure out where it fits in their marketing system.
Here are 5 tips you can imp
3| 6 Tips to Help You Get Back to Business After Covid
We have all been affected by COVID-19 in some form or another.
I wanted to start the process of thinking beyond this pandemic and get you focusing on what will be happening on the other side.
What do you want your business to look like once it's back open?
How do you want to come back?
You need to change your mindset to focus on the possibilities ahead.
www.jessicakidner.net/roadmap
2 | The Story Of How I Started In The Beauty Business
Welcome to the podcast! This episode is a little intro and run down on my personal story and how I started in the beauty industry.
The ups and downs of buying and learning to hire staff, deal with negative comments and trying to build a business whilst growing a family. Hear how I started working for other business owners which lead me to explore renting space and finally buying my own salon.
1 | Intro to the podcast
UPDATE - A quick intro to the podcast, Who I am and what to expect inside these episodes.
If you are a beauty service business and looking for inspiration, actionable tips and a community to hold you up when needed, this is the podcast for you.
Subscribe to be apart of the family.
You can expect Info on the biggest game changes to grow your business -Mindset- Growing a business, Email marketing
