Online Store Success with Jodie Minto
Online Store Success is a podcast for fashion and lifestyle entrepreneurs who want to grow their e-commerce businesses sustainably and profitably. Hosted by Jodie Minto, an award-winning entrepreneur and e-commerce coach, it offers actionable strategies, marketing insights, and behind-the-scenes advice. Each episode aims to help founders sell more, scale with confidence, and create a business that supports a freedom-filled lifestyle.
Episodes
153. Why delaying getting started with Meta Ads is costing you
If you’ve been telling yourself you’ll start running Facebook and Instagram ads once your website is perfect, your product range is bigger, your content is stronger or your budget feels more comfortable, this episode is for you.
Because while waiting can feel safe, it can also quietly cost your business sales, traffic, data and momentum.
In this episode, I’m unpacking why delaying your Me
152. Outsourcing your Meta ads too soon might be costing you more than you think
Handing your Meta Ads over to an agency, freelancer or VA can sound like the dream.
Someone else takes care of the strategy, writes the copy, builds the campaigns, manages the spend and magically sends you sales.
Except, for many e-commerce founders, that’s not how it plays out.
In this episode, I’m unpacking why outsourcing your ads too early can cost you far more than the monthly manage
151. Are Meta (Facebook) ads dead in 2026?
There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running.
But is that actually true?
In this episode, I’m unpacking what’s really happening with Meta Ads right now, including the recent Andromeda conversation, why your results may look different inside Ads Manager, and why ads still play such a powerful role in driving traffic and sales fo
150. The Meta Ads 'Funnel Feeder' strategy and when to use it
Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did.
This is especially true if you sell higher-ticket products, considered purchases, or non-essential items, where customers may need more time before they are ready to buy.
In this episode, I’m breaking down a Meta Ads strateg
149. What e-commerce brands need to know about SEO right now - with Flick from Hotel SEO
SEO can feel overwhelming at the best of times. Add AI into the mix, and a lot of online store owners are wondering if SEO even matters anymore.
In this week’s episode, I’m joined by Flick from Hotel SEO to break it all down in a way that actually makes sense for product-based business owners.
We talk about what SEO really is, how it’s changing with AI search, and the simple things online
148. A simple Instagram strategy to grow your followers and feed your Meta ads funnel
Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences.
In some accounts, purchase campaigns are leaning heavily towards warm audiences, while retargeting is suddenly performing better than it has in a long time.
So in this episode, I’m sharing a small but mighty Instagram strategy that can help bring new people into your wor
147. Meet the Founder Marlena Gabriel from Horizon Athletic
Building a fashion or activewear brand from scratch takes far more than a beautiful product idea.
It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to understand what your customers actually want.
In this Meet the Founder episode, I’m joined by Marlena, founder of Horizon Athletic, a sustainable swimwear and activewear brand originally foun
146. The 4 x e-Commerce growth strategies every online store owner needs to know
If your business feels busy but not necessarily growing, this episode will give you a reset.
Because doing more isn’t the answer.
It’s about knowing what to focus on, and when.
Inside this episode, I’m breaking down a simple framework I use with my clients to bring clarity and direction to their growth strategy, especially when things start to feel scattered or stagnant.
You’ll walk away
145. What to do when your business feels harder than it should
In this episode, I’m sharing something a little more personal.
After two weeks away in Bali, I came home questioning everything.
Not just how I was running my business, but whether I even wanted to keep doing it at all.
And if you’ve ever had one of those moments where everything feels heavy, frustrating, or just harder than it should… this one will likely hit close to home.
Because what
144. What to Do When Your Meta Ads Aren’t Working, 5 Common Problems and How to Fix Them
If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you.
Inside this episode, I’m breaking down some of the most common Meta ads problems I’m seeing right now across e-commerce brands, and what to actually do about them.
From ads that start strong and then slow down, to campaigns that are spending but not con
143. How to Track What’s Actually Working in Your E-Commerce Business (with Triple Whale)
When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this.
What is actually driving my sales?
Because when your Shopify, Meta Ads and Google Ads all show different numbers, it becomes very hard to know what is really working and where you should be investing more time and money.
In this episod
142. The 3 Growth Levers that Scale an e-Commerce Store
When an online store hits a plateau, the question most founders ask is simple.
What should I do next to grow sales?
Should you spend more on ads?
Should you focus on email marketing?
Or is it time to expand your product range?
The truth is, the right answer depends entirely on what is already happening inside your business.
In this episode, I share three real examples from a recent
141. My customer service horror stories, and how you can handle complaints without losing your mind
Content warning: This episode mentions suicide. If you or someone you know has been affected by any of the issues raised in this episode, help is always available. Call Lifeline Australia on 13 11 14.
Customer service is part of building a business. It is also one of the fastest ways to test your patience, your boundaries, and your leadership.
In this episode, I share several real stories
140. My e-commerce Meta Ad predictions for 2026
Meta ads are still one of the most powerful growth levers for e-commerce brands.
But the way they work, and the way you need to use them, has shifted again.
In this episode, I’m sharing my 2026 Meta ads predictions based on what I’m seeing right now inside real ad accounts, client results, and the wider e-commerce landscape.
This isn’t theory or trend-chasing.
It’s what’s actually working
139. You are not your business -How to separate your business from your self-worth and stop beating yourself up when things don't go to plan
The first episode of 2026!
After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too).
This week, we’re talking about something many e-commerce founders quietly struggle with:
Feeling like your business is you.
Your identity, your self-worth, your success – all tangled up in sales, social m
138. End of Year Reflection + Looking Ahead
As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success.
This isn’t a strategy episode. It’s a pause.
A chance to slow down, reflect on the year that’s been, and look ahead with a bit more clarity and intention before everything ramps up again.
If this year stretched you emotionally, mentally, or financially, you’re not
137. How I'm Structuring My Meta Ads Account Right Now
Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly.
It’s simple, practical and perfect to listen to before you head into your next round of optimisation.
🎧 Listen here: https://www.jodiemi
136. Meta's new Andromeda update and how to make it work to your advantage
If you’ve noticed your Meta ads feeling a little wobbly lately, you’re not imagining it. 😩
Andromeda has officially landed.
In this episode, I unpack what this major algorithm shift means for your e-commerce brand and how to adjust your strategy so Meta’s delivery system works with you, not against you.
Here’s what we cover:
What Andromeda actually is and why Meta has introduced i
135. How to make your online store more profitable – Interview with E-Commerce Accountant Matt Byrne
Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle.
In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line.
I’m joined by Matt Byrne, founder of Day One Advisory and an accountant who specialises in e-co
134. Scaling and Selling an eCommerce Brand- my interview with Jaryd Krause
I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully.
We unpacked my journey building iland co., a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists a
133.When (and how) to build your team without breaking the bank (or your sanity)
Ever felt like your brain has 5,000 tabs open, you’re doing all the things, and you’re one big order surge away from collapse? 👀
This week’s episode is for you. We’re diving into the big (and often scary) question: When’s the right time to hire help in your business?
I’m sharing the lessons I learnt the hard way, from picking and packing orders on my dining table to managing a team of sev
132. Are you the bottleneck in your e-commerce business?
Feeling like you're doing everything in your business... and wondering how you could possibly scale?
This episode is a must-listen if you're stuck in the messy middle, juggling growth, orders, marketing, customer service and everything else.
You're not alone, and you're not doing it wrong. But something has to shift if you're going to grow and stay sane.
We cover:
How to spot when you’ve
131. Finding and Scaling Your Hero Product for your Online Store
Wondering why your best-seller has slowed down, or if you even have a hero product in the first place?
This episode walks you through how to spot, grow, and evolve your hero product. It's the one thing that makes everything in your business simpler and more profitable.
Whether your product is feeling a bit stale, or you're surrounded by copycats, it’s time to reassess, refine and reignite
130. Why Most e-Commerce brands stall at $10K months (and how to move past it)
If you’ve hit $10K months but can’t seem to grow beyond it, this episode is for you.
It’s one of the most common plateaus I see as an e-commerce coach, and today I’m breaking down exactly why it happens (spoiler: it’s not just about working harder) and how to move past it with clarity and confidence.
This isn’t theory. It’s based on real conversations with clients, my own journey scaling
129. Capturing content for your product-based brand that convert - with Sandra Chau
So often, I hear from founders who feel frustrated that their products just aren’t selling the way they’d hoped, even though they know the product itself is great. And more often than not, the missing piece isn’t the product at all, it’s the content of the visuals.
Because visuals are more than “pretty pictures.” The right content tells a story, shows your product in context, and makes it
128. Deconstructing My 7-Figure Fashion Brand: The 3 Shifts That Changed Everything
When I grew my fashion business from $350K a year to $1.3M in just 12 months, it wasn’t because I suddenly worked harder, launched dozens of new products, or threw endless money at ads.
It was because I made three very specific shifts that changed everything.
In this episode, I’m pulling back the curtain on what really worked to create consistent, profitable growth. Not the shiny version,
127. Leveraging Meta Ads for Product Based Businesses in 2025 - My interview with Madison Paige
Thinking about running ads for your online store but not sure if you’re ready?
In this episode, I’m sharing a recent conversation from The Product Based Business Podcast with Madison Pagie where we unpack what you need to know before you spend a cent on Meta Ads.
This isn’t about throwing spaghetti at the wall, boosting random posts or hoping something sticks. We talk about what it really
126. How to fix weird looking Meta ads (what online store owners need to know about Advantage + Creative Enhancements)
Have you ever seen your own Meta ad and thought, "That’s not the copy I wrote… and what’s with the strange music and brown text box?"
Then this episode is for you.
In today’s Online Store Success Podcast, I’m unpacking one of Meta’s sneakiest ad features (Advantage+ Creative Enhancements) and showing you exactly what to look out for before your beautiful ads get butchered by automatic AI
125. 5 things I’d never ask you to do to grow your online store
If you’re an e-commerce founder stuck in the “messy middle”, that space where you’ve moved beyond the start-up hustle, are making sales, but still not seeing the consistency or growth you want, this episode is for you.
I’m sharing five things I would NEVER ask you to do to grow your online store. These are the well-intended moves that often sound like the next logical step but can actuall
124. How this mum built a million-dollar e-commerce brand in school hours with Louise Carter from Baby Luno
How Louise from Baby Luno Built a Lean, Million-Dollar Brand from Home (During School Hours)
In this episode of Online Store Success, I’m chatting with the incredible Louise Carter, founder of Baby Luno and one of the coaching clients inside my mastermind, The 7-Figure Scale Collective.
Louise has built something pretty special. She’s scaled Baby Luno into a lean, profitable, million-doll
123. How to de-risk your business in 2025
If one platform disappeared tomorrow… would your business be okay?
In this episode of Online Store Success, I’m diving into five key areas where many e-commerce brands are unintentionally putting themselves at risk.
From over-relying on Meta Ads to depending on one supplier, country, or sales channel, these are the silent stress points that can unravel your business fast if you’re not car
122. How to Build a Loyal Community and Boost Sales with Organic Content for Your Product-Based Business -with Madison Paige
This week on Online Store Success, I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast.
Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what’s working right now on organic social media, and h
121. Outsourcing your Meta ads - the real cost breakdown (and how you could be losing thousands each month)
🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You?
If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen.
Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handin
120. The latest Meta ads strategies that are actually working for e-commerce in May 2025
If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone.
This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself.
In this episode, I’m sharing exactly what's getting results for my clients and my own ads:
Here's a quick look at what
119. The Facebook ad changes you need to know in 2025
If your Meta Ads have been underperforming for months, you're not alone.
February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching.
But something’s shifted.
In May, we’ve seen a dramatic turnaround, some clients are getting the best results they’ve seen in six months. And it’s not just luck.
Meta has been quietly rolling out major
118. Behind the Scenes: My Mastermind clients share their secrets to scaling their online sales
Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat!
In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the c
117. What's working in e-commerce right now (in 2025)
Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot.
But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactlywhat they’re doing differently.
116. DIYing your PR for your product based business - with Gloria Chou
If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again.
This week, I’m chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies.
She breaks down her simple “CPR Method™” (no, not that
115. Tariff Shock — What U.S. Import Changes Mean for Your Brand (And What to Do Next)
✨ Episode Summary:
The U.S. has just introduced a 125% tariff on Chinese-made imports, and while increases for other countries have been paused for 90 days, the message is clear: it’s time for e-commerce founders to get strategic.
In this episode, I break down the latest tariff news as of April 10th, what it means for your pricing, supply chain and profit margins—and how to use this
114. What’s the right number of MOQs for your e-commerce store? My inventory strategy for your online store that won’t tie up all your cash.
Ever feel stuck wondering how much inventory you should order for your e-commerce store?
You’re not alone!
Inventory decisions can feel overwhelming—especially when you're just starting out and still figuring out exactly which products your customers will love. The pressure of investing your cash into stock without knowing if it’ll sell can lead to stress and uncertainty.
In this episode,
113. How a small, strategic offer drove a 398% sales Increase for this e-commerce brand
Every e-commerce business experiences slow months—but they don’t have to stay that way.
On this week's episode, I’m sharing exactly how one small, strategically timed offer helped my Mastermind client achieve an incredible 398% sales increase—without deep discounts or devaluing her brand.
Listen in to discover:
The exact promo we ran (a simple strategy you can replicate right away)
How s
112. Money, mindset & million-dollar moves – with Denise Duffield-Thomas
Money isn’t just about numbers in your bank account—it’s about how you think, feel, and act around it.
In this episode, I’m joined by Denise Duffield-Thomas, money mindset mentor and bestselling author, to talk about the biggest shifts that separate struggling entrepreneurs from those making million-dollar moves.
Denise is all about helping women break free from money blocks, let go of gu
111. Avoiding burnout: how to build a thriving business without running yourself ragged – with Dr. Hayley Quinn
If you’ve ever felt exhausted, overwhelmed, or disconnected from your business, you’re not alone. Burnout is more common than you think—especially for women juggling business, family, and life.
This week, I’m joined by Dr. Hayley D Quinn, an anti-burnout business coach, speaker, and former clinical psychologist, who helps women entrepreneurs build thriving businesses without sacrificing t
110. How small, incremental wins create big, lasting success in your online store
If you’ve ever thought, “If I could just get my ads to work… land that one big influencer… launch that perfect collection—THEN my business would take off”—this episode is for you.
Success isn’t about one big move. It’s about layering small, strategic improvements over time.
After more than 10 years in e-commerce, I’ve learnt that real growth comes from consistent, incremental changes—not
109. What you wear is your business card. Why you should dress for confidence, success, and impact with Jane Mow
If you’ve ever wondered whether your personal style really matters in business, the answer is a resounding yes. The way you present yourself speaks volumes before you even say a word—and in today’s digital world, first impressions happen faster than ever.
In this episode, I’m joined by Jane Mow, a leading Personal Brand Stylist and Style Coach who helps female entrepreneurs and business o
108. From classroom teaching to Australian Fashion Week: How Liandra built an international fashion brand
If you’ve ever dreamed of turning your passion into a thriving business but aren’t sure where to start, this episode is for you.
Today, I’m joined by the inspiring Liandra Gaykamangu, the founder of Liandra, an internationally recognised Indigenous luxury lifestyle brand. Liandra’s journey is nothing short of extraordinary—she started out shaping young minds as a classroom teacher an
107. How human design helps you grow your e-com business with less resistance - Interview with Victoria Gibson
If you’ve ever felt like you’re doing all the right things in your e-commerce business—following the strategies, running the ads, tweaking the offers—but still feel stuck, overwhelmed, or unsure of your next move, this episode is for you.
Today, I’m joined by the incredible Victoria Gibson, Creator of Soul Deep Success, who helps women create breakthroughs to their next level of success u
106. Building a multi-million dollar brand: Acacia's PuraU e-commerce journey
From Breakouts to Business Success – Acacia’s Journey with PuraU
This week on Online Store Success, I’m chatting with Acacia, the founder of PuraU, a game-changing brand in the health and wellness space. Acacia’s journey from battling acne to creating a gut-health-focused skincare supplement is nothing short of inspiring.
In this episode, we dive into:
✅ The link between gut health
105. What Meta Ads Look Like in 2025 – My Predictions, What’s Changed & What to Expect
🎧 What Meta Ads Look Like in 2025 – My Predictions, What’s Changed & What to Expect
If you’ve been running Facebook ads and wondering, Why aren’t they working like they used to?—you’re not alone. Meta Ads are evolving fast, and what worked last year isn’t necessarily the best strategy in 2025.
In this episode, I’m breaking down:
✅ The latest updates to Facebook & Instagram Ads – i
104. The low-cost paid ad strategy growing my Instagram by 100 followers a week
Welcome back to Online Store Success! In my first episode of the year, I’m sharing a simple yet powerful Meta ads strategy that’s bringing me 100 new Instagram followers (plus email subscribers) each week—at a super low cost.
As a certified Meta ads specialist, I’m always testing new strategies to see what’s working in real time. This approach might surprise you because it’s a little unco
103. 25 x things I'd do VERY differently if I was to start an e-commerce store today
Today, I'm bringing back my most popular episode from 2024 for you to enjoy over the Christmas break.
This episode is jam-packed full of lessons, failures, learnings and insights after 10 years in fashion e-commerce and I share what I'd do differently if I was to start a new online fashion store today. Tune in to hear what they are!
Interested in working together in the new year? C
102. Your 2025 growth strategies & business plan
As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead.
I must confess, though, I’ve never been very good at setting and sticking to goals and plans. As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’.
However, after 20+ years in business, I’ve discovered
101. Double your online sales, without ad spend - with Lucy Bloomfield
Things in business don’t always go to plan
Running an online store without spending on ads but still doubling your sales? It sounds too good to be true, but Lucy Bloomfield is here to show you it’s absolutely possible.
In this episode, Lucy—a seasoned eCommerce expert who has scaled multiple brands—shares her practical strategies to help you grow your sales sustainably without pouring mon
100. 10 business lessons after 10 years in e-commerce
10 business lessons after 10 years in e-commerce
Welcome to the 100th episode of the podcast! This special milestone has me reflecting on my decade-long journey in e-commerce, and I'm thrilled to share the biggest lessons I’ve learned along the way.
In this episode, I dive into some critical insights that have shaped my business strategies, personal growth, and financial decisions. Tune i
99. Meta ads best practices for your online store in 2024/2025
Scaling your e-commerce business with Meta ads can feel like the final piece of the puzzle—but only if you get the strategy right. Without the right foundations, it’s easy to waste money on ads that don’t convert.
In this episode, I’m sharing the exact Meta ads best practices that will set you up for success in 2024 and beyond. From knowing your numbers to simplifying your ad account stru
98. Common e-commerce growth pitfalls (and how to avoid them)
Growing your e-commerce business to seven figures can feel amazing, but let’s be real—it’s not always smooth sailing. In this episode, I’m sharing the most common growth pitfalls I’ve seen (and experienced!) that can slow down your progress, and what you can do to avoid them.
Here’s what I cover:
How to avoid cash flow problems that catch so many business owners off guard
Why putting all
97. The e-commerce scaling strategies you need to scale to $1 million a year
If you’re ready to take your e-commerce business to the seven-figure mark, this episode is for you! Scaling from six to seven figures doesn’t mean working harder—it means working smarter. In this episode, I break down the key strategies that will help you grow your business to $1 million in revenue.Tune in to learn:
The smart strategies that help you scale without burning out
How your mi
96. The 3 x key growth stages of your e-commerce business
In this episode, I’m diving into the 3 key stages that every e-commerce business goes through. Each stage comes with its own set of challenges, opportunities, and milestones, and understanding where you are is crucial to successfully navigating your growth journey. By recognising your current stage, you’ll be able to focus on the right strategies, avoid common pitfalls, and plan fo
95. How 'above the line' thinking can transform your business
Mindset plays such a huge part of your business journey, your success and your enjoyment of the experience.
Someone recently shared this incredibly powerful behavioural model with me and it was like a lightbulb switched on. It's so simple and easy to understand, and once you have learnt it too, it's an incredible way to stop and check in and be aware of how we show up in business in
94. My Story, selling on Etsy, and paid ads - My interview with Dylan Jahraus from Etsy Sellers
In today’s episode, I sat down with Dylan Jahraus on Etsy Seller Success Podcast to explore the world of paid ads for Etsy sellers. We covered a range of strategies to help you get the most out of Facebook and Instagram ads—whether you’re just getting started or looking to scale your shop.
We also talked about why the type of ad content you create can make or break your results and h
93. From Meta Ads to High-Impact SEO: Navigating Digital Marketing - Interview with Nicki Sciberras
In this week's episode, I sit down with Nicki Sciberras from The Digital Exchange, who shares essential strategies for online marketing success. Whether you're new to e-commerce or looking to level up, Nicki’s insights into Meta Ads and Google Ads are invaluable.
Here’s a preview of what we cover:- How to use Meta Ads (Facebook/Instagram) to attract audiences and create demand for your pr
92. Easy Black Friday strategies for 2024
Are you on the fence as to whether or not you want to participate in Black Friday this year?
You're not alone.
Tune into today's episode to hear the pros and cons and some easy ways you can use this sale period to clear down some old stock, acquire new customers and bring some cold hard cash to your business.
In this episode, I share with you:- How to decide on your offer- What product
91. Mastering Meta's Advantage + Shopping Campaigns
Are you making the most of Meta’s Advantage + Shopping campaigns? These powerful ads can be a game-changer for your online store—if you know how to use them correctly.
But what if you don’t?
You could be wasting your budget without seeing the results you want.
In this episode, I’m breaking down exactly how these campaigns work, when to use them, and sharing my top tips to help you get the
90. Mastering e-commerce success - my interview with Miranda Ivey
In this episode, I joined Miranda Ivey on Real Fabulous Marketing to share my journey of growing Island Co from market stalls to a seven-figure business. We chatted about the challenges of running an e-commerce store, the differences between selling products and courses, and why showing up on social media can be a powerful tool for success.We also touched on the importance of Facebook ads
89. 90% of you told me this is your biggest problem right now
Is your store getting tons of traffic but barely any sales? You’re not alone—90% of you said this is your biggest challenge. In this episode, I reveal why more visitors aren’t the answer and how focusing on your conversion rate can turn things around. If you’re tired of seeing high traffic numbers but low sales, this episode will give you the insights and strategies you need to finally ma
88. How I Took My Business from $0k to $170k a Month Online - Part 2
When I first started my online fashion store, I was working full-time in the corporate world, juggling young kids, and living in the Middle East. It was a chaotic time, and I remember feeling like I was just throwing spaghetti at the wall, trying to see what would stick. But through all the trial and error, I eventually found the strategies that worked—and those are what I’m sharing with
87. How I Took My Business from $0k to $170k a Month Online - Part 1
I'm often asked how I took my fashion brand from weekend market stalls to over $1.3m a year online and what the one thing was that moved the needle, but the truth is it took many things, not one singular thing.
It was a messy ride and took lots of throwing the proverbial 'spaghetti at the wall' to see what stuck. But with time, I realised there were a number of key factors that helped me
86. How long should I let my Facebook ads run for before turning them off?
Are you running Meta ads for your online business or e-commerce store and not sure when to turn them off? This episode will help answer that question!
Building and launching Facebook ads is one thing, but knowing when to turn them off is another.
Well, the answer isn't based on the length of time an ad has been running... it's all about the dollar spend.
Before we dive into those specific
85. Troubleshooting what's costing you sales in your online store
On today's episode, I discussed the common issues that might be costing you sales in your online store. Whether you're dealing with a lack of traffic or poor conversion rates, this episode is packed with insights and practical advice to help you troubleshoot and fix these problems.
I break down the two key areas that affect your sales: traffic and conversion rates. If you're str
84. The 5 x most common e-commerce Facebook Ad mistakes
Hello and welcome to this episode of Online Store Success with me, Jodie Minto.
Today, I will discuss the five most common mistakes I see when people use Facebook and Instagram ads for their e-commerce businesses.
I'm all for scaling your traffic and sales to your online store through the power of paid ads... BUT... you need to make sure you have the overall strategy set, understan
83. 3 x Facebook Ad Updates You Need to Know
Feeling overwhelmed with your Facebook ads for your e-commerce store?
With Facebook's latest changes, keeping your ad campaigns running smoothly and effectively is more challenging than ever. In this episode of Online Store Success, I’m diving into the essential updates you need to know about the new Facebook ad rules effective July 2024.
I’ll touch on:
Automated Rules: Discover how thes
82. From dog grooming to e-commerce, interview with Jodie Johnson from Max and Blu
On today's episode, I chat with Jodie Johnson, the owner of Max and Blu, who shares her journey from the homeware industry to running a successful dog grooming and accessories business.
Jodie Johnson transitioned into dog grooming after the financial crisis, eventually launching Max and Blu, known for its high-end, vegan leather dog collars and accessories. She maintains a computer-based
81. 25 x things I'd do differently if I was starting an online fashion store in 2024
Lots of people ask me 'how do I get started' and 'what would you do differently' in an e-commerce fashion business and today, I'm sharing with you exactly what that is! In fact, there are 25 things I'd do differently if I were to start an online fashion business today in 2024. Tune in to hear what they are!
Want my help scaling your sales and transforming your e-commerce dreams into
80. What's working right now in fashion e-commerce (despite our economic climate)
On today's episode of Online Store Success, I dive into the latest strategies that are proving successful in fashion e-commerce despite challenging economic conditions.
I shared what's working for my mastermind clients who are hitting six-figure months and smashing their sales goals and explore key tactics like diving deep into data to pinpoint what's working, simplifying
79. Tips from a 7-figure fashion founder - my interview with Sagar Dhawan
I'm thrilled to share insights from my recent guest appearance on Sagar's podcast, Tweaking Tips for Shopify. In this episode, we delved into the journey of building a 7-figure fashion brand, drawing from my own experiences and lessons learned along the way.
During our conversation, we highlighted the pivotal moments and strategies that contributed to the growth and success of my fashion
78. Stepping into the CEO role in your business
When starting your own business, you have to do everything. You are the customer service team, the marketing department, the product development team, and the leadership team.
You are the Chief Everything Officer—or the business gopher. If it’s got to be done, it’s you doing it.
However, as your business starts to grow, you will find that you just can’t operate at that l
77. Building a successful multi-six figure business with one hero product with Louise Carter from Baby Luno
On today's episode of Online Store Success, I chat with Louise Carter, the owner of Baby Luno, who shares her incredible journey of building a multi-six-figure business with a single hero product.
Louise began by reselling other brands’ baby products but found her true success by developing her own Nordic Foot Muff Pram Liners. Inspired by her Swedish background and driven by her own expe
76. 5 x Big Facebook Ad Mistakes eCommerce business owners make (and how to avoid them!)
Feeling overwhelmed with your Facebook ads for your eCommerce store?
Meta (Facebook and Instagram) advertising is one of the quickest ways to scale your traffic and sales for your online fashion or lifestyle store around, but they require dedication and constant re-learning.
Today, I'm going to unpack the five biggest Facebook ad mistakes I see e-commerce business owners make over a
75. Is your marketing messaging missing the mark (and 3 x tips to get back on track)
Is your marketing messaging not quite hitting the mark? Are you finding it increasingly difficult to have your e-commerce store and products stand out from the crowd? If so, this episode is for you.
Tune in and discover how you can refine your marketing messaging so that selling your products online becomes easier, and when potential customers come across you, they immediately know that y
74. How to hire your first VA in your eCommerce business with Michelle Abitria from the Outsourcing Crew
On this episode of the Online Store Success podcast, I have a delightful conversation with Michelle from Outsourcing Crew, sharing her journey from Manila to becoming a pivotal figure in the virtual assistant (VA) industry.
Michelle discusses her experiences working across different countries and how this shaped her business acumen in the outsourcing industry. She talks about starting her
