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Process The Podcast

Process The Podcast

Arielle Thomas 139 Episodes Oct 14, 2026

Process the Podcast welcomes guests from various creative disciplines, exploring the intersection of art and commerce. Host Arielle Thomas engages in conversations with notable figures in the Australian fashion, media, and design landscape, delving into their unique processes for bringing ideas to life.

Episodes

Shared Stages: Does Engagement Make Money with Sally Obermeder
Shared Stages: Does Engagement Make Money with Sally Obermeder Oct 14, 2026 2353  “Likes are a beautiful vanity metric... but if your wallet’s not killing it, why are we doing it?” — Sally Obermeder This episode was a part of a juicy panel at the Social Summit Manly 2026. We can’t wait to take you behind the curtain with Sally Obermeder, founder of Ziish (formerly Swiish)!  Can you actually get paid for likes on Instagram, TikTok or Facebook? Does 100k likes mean y
Jamie Green is strapped to a rocket ship, from mag covers to Oprah
Jamie Green is strapped to a rocket ship, from mag covers to Oprah Oct 6, 2026 3712 "It's all relationships... learn the camera, definitely. But then invest your time in relationships." — Jamie Green Jamie Green didn't pick up a camera until 2017. Before that, he was building a social enterprise sleepwear label in Melbourne. A move to Byron Bay, photos of his wife for Instagram, and one brand asking "can you do that for us?" turned into a whirlwind career. He has shot campaigns
Styling for Prada, Cartier & Bvlgari: The Many Hats of a Celebrity Stylist with Jess Pecoraro
Styling for Prada, Cartier & Bvlgari: The Many Hats of a Celebrity Stylist with Jess Pecoraro Sep 29, 2026 3392 Jess Pecoraro didn't know what a stylist was until she walked into the Cosmopolitan fashion cupboard. By 23, she had worked her way through some of Australia's biggest magazines. Then she walked away from her dream job with no clients, no title and no safety net, betting she could build something bigger on her own. Today she's one of Sydney's most in-demand celebrity stylists and fashion brand con
Founder and Expert-Led Video Content: The Complete Framework for 2026
Founder and Expert-Led Video Content: The Complete Framework for 2026 Sep 22, 2026 2233 If you're a founder, business owner, or the person on the marketing team who keeps getting told "we need more founder videos" , this episode is the actual framework, not just the advice why & how to do it. In this Petit, Arielle breaks down exactly how she produces founder-led and expert-led video content for her own retainer clients, including real case studies from Sheila the Label and McMull
Why Fashion Still Chases Film: Inside Brydie Mack's World
Why Fashion Still Chases Film: Inside Brydie Mack's World Sep 22, 2026 3990 Most photographers shooting fashion campaigns today work in digital, instant previews, instant safety net. Brydie Mack, known to her audience as Wolf Cub, doesn't. She shoots everything on film: three to four rolls per look, five different cameras on set as backup, and a vague idea of what she's actually got until the lab sends it back. In this episode, Brydie breaks down exactly what it takes
The Story Behind Persona's Debut Issue, with Bella Freud
The Story Behind Persona's Debut Issue, with Bella Freud Sep 22, 2026 4410 "It's an object of obsession about one woman... you genuinely get an intimacy that you cannot find anywhere else." — Grace O'Neill & Paulina Paige Grace O'Neill and Paulina Paige have built magazines and campaigns for some of the biggest names in fashion media. But this time, they threw out every rule they knew and started from zero with no guardrails, no existing audience, no safety net. The r
Allow me to reintroduce myself: The story behind Process the Podcast
Allow me to reintroduce myself: The story behind Process the Podcast Sep 22, 2026 1915 "My parents owned a five star luxury hotel that they built when I was ten... it formed me in a way that I cannot even comprehend." — Arielle Thomas For over 140 episodes, Arielle's been the one asking the questions. This week, she turned the mic on herself. With so many new listeners joining after the Merit episode went viral, it felt like time to rewind the tape, who she actually is, how Proce
From Princess Diana to Kim Kardashian: How Joh Bailey Built Legacy and Relevance for 41 Years
From Princess Diana to Kim Kardashian: How Joh Bailey Built Legacy and Relevance for 41 Years Sep 22, 2026 3317 "You can't afford to be an arsehole if you're famous; people talk about it too much." - Joh Bailey Forty-one years ago, Joh Bailey opened a single Double Bay salon with one goal: to be number one. Today, that same "no bullshit" philosophy has taken him from doing Princess Diana's hair on royal visits to building his own haircare line from scratch; tested, adjusted, and re-tested until it was righ
How Merit Built a Cult Following Before It Had a Name with Aila Morin
How Merit Built a Cult Following Before It Had a Name with Aila Morin Aug 4, 2026 3548 Learn more about your ad choices. Visit megaphone.fm/adchoices
Petit: Why Your Portfolio Isn't Getting You Hired Anymore
Petit: Why Your Portfolio Isn't Getting You Hired Anymore Jul 21, 2026 851 Learn more about your ad choices. Visit megaphone.fm/adchoices
Playboy to Summer Fridays: Ali Mitton Reclaims the Female Gaze
Playboy to Summer Fridays: Ali Mitton Reclaims the Female Gaze Jul 15, 2026 4018 Learn more about your ad choices. Visit megaphone.fm/adchoices
Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin
Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin Jul 8, 2026 3539 Learn more about your ad choices. Visit megaphone.fm/adchoices

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