Process The Podcast
Process the Podcast welcomes guests from various creative disciplines, exploring the intersection of art and commerce. Host Arielle Thomas engages in conversations with notable figures in the Australian fashion, media, and design landscape, delving into their unique processes for bringing ideas to life.
Episodes
Encore: Georges Antoni is a Slave to the Picture
"I don't say to my assistants that you're working for me... you're working for the picture, so everything you do is about making the picture better. The picture is my boss." - Georges AntoniWelcome back to Process: Encore. In this archive series, we spotlight the foundational conversations that continue to guide our creative landscape, unedited, uncut, and re-centred for our
Encore: Jasmine Dowling: Balancing Art, Life, and the Creative Tightrope
"The more I want the work to be the focus, the more I pull back sharing myself. I want the work to speak." — Jasmine DowlingWelcome to Process: Encore! In this archive series, we’re spotlighting the foundational conversations that continue to guide our creative community, completely untouched from the day they first aired! This week, we are taking you back to a hotel room in Brisbane where Arielle
Petit: How to Build an Active, Engaged Community from Scratch Ft. Brooke Moody
The boardrooms are obsessed with a community, but most are just building an audience. This week in the Clubhouse, Arielle sits down with retail and AI strategist at Amazon Web Services, corporate influencer, and community builder, Brooke Moody. If you’ve been trying to unlock the framework of how to turn passive metrics into a hyper-engaged collective, consider this your ultimate guide.Brooke has
Shared Stages: Reverse Engineering Your Creative Career
We’re taking you out of the Clubhouse and onto the Masterclass Stage. 🎙️This week, we’re sharing a special live recording from The Social Summit 2026 in Melbourne, presented by Riser Collective. Arielle joined three powerhouse women on April 23rd to pull off a topic that every creative professional needs to master: Reverse Engineering Your Creative Career.This session explores how to intentionally
From 600 Followers to Netflix: The Jemma Sbeg Podcast Story
Jemma Sbeg is the voice behind the global #1 psychology podcast, The Psychology of Your 20s. From a management consultant with a private Instagram account with only 600 followers to signing a historic global deal as one of only 15 podcasters on Netflix, Jemma has redefined what creative at scale looks like in 2026.In this episode, she joins Arielle in the Clubhouse to pull back the curtain on the
Petit: My ‘Creativity at Scale’ playbook
In an era where every app demands a different ratio and every campaign must stretch across dozens of platforms, the old school brief of 10 hero images and some video is officially delusional.In this episode, Arielle Thomas, Motion Director, Founder of Cinema Thom, introduces a game-changing framework called Shoot Architecture. Learn how to move away from chaotic, frantic shoot days and toward a &q
Rebuilding Australian Fashion Week, Kellie Hush spills the tea on their Trade Over Trends approach
From the editor’s desk at Harper’s Bazaar to the front lines of fashion tech and circularity, Kellie Hush has seen every evolution of the Australian style landscape. Now, as she leads the charge for a revitalised, newly not-for-profit Australian Fashion Week, Kellie is on a mission to bring the industry back to its roots: trade, community, and global recognition.In this episode, we pull back the c
Coco Mocoe: Trend Forecasting, Going Viral, and Building Before You're Ready
The opposite of trendy is timeless. 🎙️✨In this episode of Process, Arielle sits down with the internet’s favourite trend forecaster and cultural strategist, Coco Mocoe. From her early days at Famous Birthdays, where she famously spotted Charli D’Amelio at just 10,000 followers, to building a short-form empire at BuzzFeed, Coco has mastered the art of seeing what’s next before the rest of the world
Petit: How I’m getting ahead with AI (literally all the use cases)
In this episode of Process the Podcast, your host, motion director, and social strategist Arielle Thomas, records for the first time in the new Clubhouse. Arielle pulls back the curtain on how Cinema Thom is moving beyond the "cheerleader" energy of standard chat models to use Claude AI as a high-level critical thinking partner. This episode is a deep dive into the specific workflows, pr
Soundtracking the Met Gala: How Winslow Bright Architects Iconic Sound for Premiere Music Group
Most people think music supervision is just "picking cool songs." Winslow Bright is here to prove it’s actually a high-stakes chess match involving seven-figure budgets, complex copyright laws, music language translations, and ego-management of the world’s top directors, to the creatives and individuals who own the projects. From her origins of running iPods for Wes Anderson, burning CDs
Why Who is Elijah? is Stripping Back to Scale for 2026, in partnership with Thoughtful
What happens when you decide to dismantle an 8-year-old global success story to build something leaner, smarter, and more equipped for 2026?Recorded live at Google Headquarters in Sydney, this special episode of Process takes you inside Thoughtful Minds Connect. In celebration of their 10th anniversary, the elite data and performance minds at Thoughtful invited Arielle to host an intimate, unfilte
What To Do If You Get Cancelled: Sally Branson on Due Diligence & Protecting Your Hard Work
How do you protect your brand when the unthinkable happens? In this episode of Process, host Arielle Thomas is joined by Sally Branson, a leading Crisis Management and Reputation Management Director. Together, they pull back the curtain on the high-stakes world of protecting a creative legacy.Sally reveals why a crisis is process-driven rather than just a disaster to be feared. From the volatile n
Can You Be an Ambitious CEO and a Present Mother? Michelle Battersby Thinks So
Michelle Battersby is one of Australia’s most influential female founders.From launching and scaling Bumble Australia to co-founding Sunroom, and now leading Peanut, the global social network connecting women through fertility, pregnancy and motherhood, Michelle has built her career at the intersection of tech, community and female empowerment.In this episode of Process, Michelle opens up about he
Backbone: How to take calculated risk to grow your business
In episode four of Backbone, we delve into something every founder discusses, but few assess properly: risk.Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time and confidence.This week, we unpack how we think about risk in our own businesses, what we’re actively betting on, what we won’t compromise on, and how we decide what’s
“The U.S. Market Is a Beast”: Sophie Hood on Scaling Seoul Tonic, Her Growth Tactics & her NEXT business!
🎙️ Sophie Hood on Building Seoul Tonic: From Australia to New York, Amazon, Retail Strategy & Scaling a Wellness BrandWhat does it really take to build a modern wellness brand and have the ambition to take it global?In this episode of Process, Arielle Thomas sits down with Sophie Hood, founder of cult-favourite tonic brand Seoul Tonic, to unpack the creative and commercial decisions behind mov
Backbone: Cash is QUEEN! How to manage your cashflow
In episode three of Backbone, we get into the numbers that actually keep your business alive: cash.Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a business.So this week, we cover: • Why profit ≠ cash, and how profitable businesses still run out of money • Wh
The Future of Process: Building Australia's First Creative Space Surrounding a Podcast
In this special petit episode of Process, Arielle Thomas shares what’s next for the podcast and why it’s evolving into something much bigger than conversations behind a microphone.From building a recognisable visual identity to creating a physical creative space in Sydney, Arielle reflects on the realities of podcasting, the importance of consistency, and her long-term vision for cultivating a thr
Backbone: "Business Structures and Tax" - All the things they never taught you in school
Welcome to episode two of Backbone! The four-part mini series where we discuss the financial side of building a business. Today, we get into the structures that sit underneath your business and the tax impacts of each!Whether you’re just starting out, running a side hustle, or transitioning into something more complex, the way your business is set up has real implications for tax, cash flow, and r
Ben Watts: How to Build a World-Class Creative Career
Legendary fashion and celebrity photographer Ben Watts joins Process for a conversation about longevity, instinct, and building a career in one of the most competitive creative industries in the world.From photographing icons like Heath Ledger to navigating the shift from film to digital, Ben opens up about the mindset that has sustained his decades-long career. Why being a great photographer star
Backbone: "The Accountability Mindset" - Removing avoidance and owning your financials
Welcome to Backbone: a four-part mini series all about the financial backbone of building a business, side hustle, or freelance career.We talk endlessly about the exciting parts of building something - the idea, the creativity, the passion, the momentum. But behind the scenes, it’s often the money side that feels confusing, intimidating, or easy to avoid. And more often than not, businesses fail b
This Is Why You’re Still Stuck (And How to Finally Move Forward) with Brian Siegal
In this episode of Process, host Arielle Thomas sits down with American mindset and confidence coach Brian Siegal to unpack how creatives and entrepreneurs can break free from limiting beliefs, perfectionism, and procrastination, and build a mindset that actually supports growth.Brian shares his deeply personal journey from struggling with obesity and self-doubt to becoming a sought-after coach fo
Petit: My biggest lessons from 2025
2025 changed me.Not because everything went perfectly, but because it forced me to confront where I was avoiding discomfort, overcomplicating decisions, and staying too close to what felt familiar.In this solo episode, I’m reflecting on the lessons that shaped my business and personal growth over the past year, and how I’m intentionally designing 2026 to be bigger, steadier, and more aligned.I sha
Mastering Still Life: @Stephanie_Somebody, The Eye Behind the World's Most Beautiful Brands
In this episode, we sit down with Stephanie Somebody — the Melbourne-born art director and still-life photographer creating world-class imagery for brands like Goop, Aesop, and the most coveted names in beauty, lifestyle and luxury.But her story didn’t start in glossy studios or global campaigns.Stephanie shares the unexpected, unglamorous chapters of her early career, the moments that shaped her
Letting Go to Grow: Eleanor Pendleton on Leaving Gritty Pretty and Building Haleau
In this episode of Process the Podcast, Arielle Thomas sits down with Eleanor Pendleton, founder of Gritty Pretty and now the visionary behind her new brand, Haleau. The girls unpack a thoughtful and open conversation about the evolution of media, the courage to start again, and what it means to create from a place of authenticity.Eleanor reflects on her journey from digital publishing to brand ow
A Different Side of Me: My Interview on Fine Form
I sat down with Rebecca from Fine Form a few months ago to share my story, and a little more about how I got here. Tune in to listen to this episode of Fine Form! ---This week's guest is Arielle Thomas - filmmaker, social strategist, founder of Cinema Thom, and host of Process: The Podcast.Arielle is electric - in the way she creates, the way she speaks and the way she shows up for her work. S
Inside Den Holm: The Iconic Creative Practice of Our Favourite Stonemason
This week on Process, we sat down with Steven John Clark of Den Holm. It's a conversation about patience, practice, and the quiet discipline of making things well before making them big.Steve reflects on the missteps that come from moving too fast, and the clarity that came from slowing down to solidify his creative foundation. We talk through the power of hands-on education, the importance of wor
Petit: Slow and Steady Might Be My Fastest Path to Success
In this solo episode, Arielle pulls back the curtain on what it actually looks like to grow a business without burning out.From navigating ambition to learning the hard way why “slow and steady” isn’t just a cliche, it’s a strategy. She shares the behind-the-scenes of building a team, developing products, and staying aligned with what matters most.This conversation is part personal reflection, par
Emily Algar: Redefining Beauty Media in the Creator Economy
In this episode, we sit down with Emily Algar, a seasoned voice in fashion and beauty media, for a conversation that pulls back the curtain on what it really takes to build (and rebuild) a creative career in an industry that’s always evolving.Emily is a stand out in the beauty creator space and we chat openly about the balance one strikes when crafting their own voice in the industry. Creators and
From Scratch: Sophia Amoruso's Wild Ride & Impact on Our Careers Today
This week on Process: We sit down with Sophia Amoruso, OG Girlboss, Nasty Gal founder, and someone who’s navigated the full arc of startup stardom, burnout, reinvention, and everything in between.From selling vintage clothes on eBay to running a $100M+ fashion empire, Sophia’s story is as raw as it is iconic. We dig into the rise, the fall, and what it really takes to evolve when the brand you bui
BONUS Petit: Dinner Parties & Sydney Recap
In this episode, I’m fresh off a whirlwind trip to Sydney, where I had the absolute pleasure of hosting events, connecting with incredible humans, and speaking at the Social Summit. I’m sharing some behind-the-scenes reflections on what it’s really like navigating these big industry moments, the power of networking, and the golden nuggets I picked up from some inspiring panel convos.We’re also div
Martina Calvi: The Art (and Business) of Junk Journaling
In this episode of Process, creative entrepreneur Martina Calvi opens up about her evolution from a shy artist to a confident creator shaping her own path. She shares how journaling became a cornerstone of her practice, helping her carve out clarity, protect her creative space, and stay true to her artistic vision.Martina reflects on the power of self-expression and community, weaving in her exper
Petit: I fell off. I'm sorry. I'm back!
In this episode of Process the Podcast, host Arielle Thomas reflects on the transformative and challenging past few months, discussing her journey in the creative agency space, the importance of consistency, and the support from her audience. She shares insights on navigating corporate challenges, managing a growing team, and the lessons learned from hiring mistakes. Arielle emphasises the need fo
Beyond your comfort zone with Shelby Van Zwol
This week on Process, we sit down with Shelby Van Zwol, the founder of Chain Social, who went from running a one-woman agency out of her bedroom to leading one of Australia’s most sought-after social media companies — with 22 team members and global clients under her belt.Shelby opens up about the behind-the-scenes realities of entrepreneurship: what it really takes to scale an agency, the emotion
From Scratch: Fashion Visionary Hedi Slimane Part 2
A limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.Welcome to Part Two of From Scratch: Hedi Slimane.This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise
From Scratch: Fashion visionary Hedi Slimane Part 1
A limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.Welcome to Part One of From Scratch: Hedi Slimane. This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, ris
Emma Lewisham on her 100-Year Vision
In this episode of Process, Arielle sits down with Emma Lewisham, the founder behind the skincare brand known for science-led formulations, circular design and that unmistakable violet hue.Emma shares what it really took to build a global beauty brand from scratch. Not just the wins, but the mindset shifts, the sacrifices, and the moments of doubt along the way. From leaving her corporate career t
Lessons from 100 Episodes: Going All In
Turns out showing up 100 times teaches you a thing or two.In this Petit ep, Arielle reflects on what it’s taken to stick with Process this long: the good, the gritty and the parts no one really talks about. It’s a look behind the scenes of building a podcast and creative practice from scratch.She shares the big lessons that have surfaced along the way: the power of just showing up, what it really
From Scratch: Sofia Coppola Part 2
A limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.In this conversation, we return to the world of Sofia Coppola.We talk about the softness and restraint in her work, and how it holds space for themes like identity, isolation, beauty, and control. The idea of beautiful cages becomes a way to understand the emotional and visual language she returns
From Scratch: Sofia Coppola Part 1
Introducing From ScratchA limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commercial creativity today.Come in from the cold and settle into thoughtful conversation and fresh perspective — with Arielle Thomas of Process the Podcast and Elena Cam
Risks, Realness & Ready-to-Wear: Inside Liv Koennecke's World
In this episode of Process, we sit down with Liv Koennecke, the creative force behind Maison Essentiele — a cult sleepwear label turned ready-to-wear brand that’s redefining luxury on its own terms.Liv shares the pivotal moments that shaped her journey, from launching with a singular vision for elevated sleepwear to confidently pivoting into fashion-forward, everyday pieces. We explore what it rea
Inspiring the Makers: The Rise of Trending DIY as Therapy and Art
In this episode Arielle sits down with Geneva Vanderzeil, the DIY and craft entrepreneur. They explore Gen's journey as a DIY enthusiast who transitioned from a career in town planning to becoming a prominent figure in the DIY and crafting community. They discuss the roots of this passion, the therapeutic benefits of crafting, and the evolution of craft content. The conversation highlights the imp
Petit: One step back, two steps forward
In this episode I'm spilling the tea, and some of our biggest news since going all in on the podcast. We're making these changes because the team is evolving and we need to take a quality over quantity approach. While the Cinema Thom side of our business grows, we're reaching new highs and international clients. We've got big plans for Remy too and need to give the gummy brand the right moment in
The global fashion stage with Del Rainbow's Bianca Gregg
In this conversation, Bianca Gregg, founder of Del Rainbow, shares her journey from aspiring lawyer to leading a global sales consultancy and brand development agency. Our chat went for hours, but her hero's are connectivity, authenticity, and passion in building successful brands. Bianca discusses the evolution of Del Rainbow, its service offerings, and the unique qualities of Australian brands i
Decades at the Top: Kirstie Clements on Creativity, Longevity, and Global Icons
Big thank you to the partner of today's episode, Saint Valentine. Visit Saint Valentine online and spoil Mum this Mother's Day! In this engaging conversation, Kirstie Clements, the former editor-in-chief of Vogue Australia, shares her journey through the fashion industry, her experiences working with iconic figures like Karl Lagerfeld, and the challenges of magazine publishing. She discusses the i
Building Integrity in the Creative Industry with Art Box Black's Jane Robinson
Fill out our ACast Survey here: http://bit.ly/processthepodcast-survey In this conversation, Jane discusses the inception of Art Box Black, her journey in the photography industry, and the importance of creating opportunities for women photographers. She emphasises the need for transparency and integrity in business practices, the challenges of pitching to clients, and the significance of nurturin
Petit: Imagine what you could do in a year?!
In this episode of Process the Podcast, Arielle Thomas delves into the importance of consistency in achieving personal and professional goals. She discusses how repetition can feel dull but is essential for growth and success. Arielle emphasises the need to overcome the myth of motivation, advocating for discipline and the establishment of habits that align with one's desired identity. She shares
From Dirt to Dye: How Citizens of Humanity Is Reinventing Denim
In this episode of Process, Arielle sits down with the creative director of Citizens of Humanity, Marianne McDonald to explore how one of fashion’s most iconic denim houses is rewriting the rules — from growing their own cotton to partnering with French biotech pioneers Pili to eliminate petroleum from their dyes.She shares the creative thinking and relentless innovation it takes to lead a global
Built from the Inside Out: How The Lofft Agency Paved the Way for Roame
In this conversation, the speakers explore the dynamics of the fashion industry, focusing on branding, marketing, and consumer behaviour. They discuss the evolution of the Lofft Agency and the inception of Roame, highlighting the importance of clarity, energy, and storytelling in building successful brands.The conversation delves into the challenges of navigating trends, understanding market expec
[Replay] Petit: Ambitious but Exhausted? Meet Remy
In this episode, Arielle Thomas shares her journey of creativity, energy management, and the development of her new product, Remy Gummies. She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement. Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, a
What I Wish I Knew: Bree Johnson on Scaling Frank Body & Willow & Blake
In this episode, Arielle Thomas sits down with Bree Johnson, Co-Founder of Frank Body and Managing Director of Willow & Blake, to discuss the journey of building two powerhouse brands.Bree shares the marketing strategies that turned a niche skincare idea into a global beauty phenomenon, the role of community-driven branding, and how creative storytelling has been at the heart of their success.
Building a Timeless Brand in a Trend-Driven World with Alice McMullin
In this conversation, Alice McMullin discusses the evolution of her furniture brand, McMullin, navigating changes in consumer behaviour and the importance of intuition in design. She shares her journey from selling Icelandic sheepskins to creating a successful furniture line, emphasising the influence of personal experiences and family on her design aesthetic. The conversation also delves into the
How Creatives Can Play in the Startup World with Elli Hanson
In this conversation, Arielle sits down with her friend and partner at venture capital fund Side Stage to explore the intricacies of venture capital, particularly focusing on how they do things at Side Stage. a pre-seed and seed fund in Australia. They discuss the importance of founder support, the dynamics of venture capital, and the various types of capital available to entrepreneurs. The conver
How Zara Wong Built the #1 Style Substack & Redefined Fashion Journalism
In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.We discuss her evolution from aspiring magazine edito
How Maison Balzac Turns Childhood Memories into Luxury Must-Haves
In this conversation, Elise Pioch Balzac of Maison Balzac shares their journey from a childhood fascination with fashion and storytelling to a successful career in the luxury fashion industry, including their time at Hermès. She discusses the importance of creativity, cultural differences in fashion, and the challenges of adapting to a new life in Australia. Elise also highlights the significance
Petit: How we bring shoots to life ft. Sheila the Label
In this conversation, Arielle Thomas and her junior art director Kiara Cengic discuss the intricate process of producing end-to-end campaign and e-comm content for the swimwear brand, Sheila. From creative direction to e-commerce strategy, she shares insights on the importance of brand identity, the challenges of casting models, and the dynamics of working on set. The conversation also delves into
Tell Your Story Like a Pro: What Reality TV Producers Know That You Don’t
In this conversation, Maz (Marion) Farrelly discusses her evolution and storytelling expertise in reality TV and its profound impact on society, particularly in how it has changed the way people document their lives. She shares insights into the production of successful television shows, emphasising the importance of audience engagement and the need to create compelling stories. Maz also addresses
Petit: This ONE trait is holding me back
In this deeply personal episode, Arielle Thomas shares her journey of vulnerability, mental health struggles, and the impact of sentimentality on her relationships. She discusses the importance of letting go of toxic connections, embracing change, and building new, meaningful relationships. Through her experiences, she emphasises the need for self-awareness and the courage to prioritise one's well
Gen Day Spills The #1 Thing Brands Look for in Influencers (And How to Deliver It)
In this conversation, entrepreneur Genevieve Day discusses her journey in establishing Day Management, the evolution of influencer marketing, and the challenges of balancing motherhood with her career. She shares insights on personal validation through accolades, the process of writing her book, and the importance of building a supportive team. Gen also reflects on the dynamics of business partner
Fuel Your Creativity: Two Raw Sisters on Healing and Thriving Through Food
In this episode, we bring in the New Year with some inspiration around fuel for our bodies. Arielle interviews Rosa and Margot, the Two Raw Sisters, who share their personal journeys of healing through food. They discuss their struggles with eating disorders and chronic fatigue and how they transformed their lives by embracing whole, unprocessed ingredients. The sisters emphasise the importance of
The Rise of Portfolio Careers: Embracing Diversity with a New Career Perspective
In this conversation, Arielle Thomas and Anna Mackenzie explore the concept of career frameworks, contrasting the 'architect' approach with the 'archaeologist' mindset. They discuss the significance of portfolio careers, the shame associated with diverse career paths, especially as creatives, and the importance of embracing a multifaceted professional identity. Anna shares her journey of committin
Petit: Nothing changes if nothing changes
In this episode of Process the Podcast, host Arielle Thomas reflects on her journey throughout 2024, discussing personal growth, the challenges and all the changes. She emphasises the importance of self-awareness, building a supportive team, and maintaining a healthy lifestyle. Arielle shares her aspirations for 2025, including enhancing her relationships, staying informed about global economics,
Become Fully Booked: Olivia Bossert’s Photography Success Blueprint
In this conversation, viral photographer and educator Olivia Bossert shares her photography journey, emphasising the importance of self-education and passion. She discusses the art of pitching and networking, highlighting strategies for maintaining client relationships and the significance of regular updates. The conversation also covers the importance of creating and presenting work, understandin
Growth and Grit: Lessons in longevity with Anna Quan
Meet Anna Hoang, the woman behind Anna Quan. In this conversation, Anna discusses her unique perspective on life and business, touching on personal choice, self-criticism, and the journey of building her fashion label, Anna Quan. She reflects on the importance of seeing things through one's own lens, the challenges of entrepreneurship, and the significance of resilience and personal growth in the
Burning the blueprint with Sara Crampton of The Undone
In this conversation, Sara Crampton (AKA Harper and Harley), discusses the challenges of retail and The Undone. She shares insights on team management, her journey in content creation, and the importance of finding a unique style. Sara emphasises the need for sustainable growth in the fashion industry, the significance of understanding merchandising and data, and her approach to new product develo
Selling your services 101 with Harry Johns
In this conversation, Arielle Thomas interviews Harry Johns, a Director of Sales at Rakuten Advertising. We learn the intricacies of sales, emphasising the importance of timing, building a solid sales process, leveraging networks for referrals, crafting effective emails, and the significance of personalisation in outreach. Arielle and Harry also delve into the art of pitching and building trust wi
Petit: Growth and Gratitude
In this episode, Arielle Thomas shares her recent experiences and personal growth journey, reflecting on her decision to focus on self-care and sobriety, sacrifice profit, and go all in on this podcast. She discusses the importance of building a strong team for her podcast and production company, navigating financial challenges, and embracing creativity. Arielle emphasises the significance of comm
Lessons from PR Royalty Nikki Andrews of NAC, from 25 years of Business
In this episode, Arielle Thomas interviews Nikki Andrews, founder of NAC Media Group, discussing the significance of human connection in business, the evolution of her agency, and the challenges faced in the PR industry. Nikki shares her journey from wanting to be a costume designer to leading a successful PR agency, emphasising the importance of creativity, mentorship, and strategic thinking in n
Layers, stories and creative direction with genius fashion and lifestyle Creative Director, Bruna Volpi
In this conversation, Creative Director Bruna Vulpi shares her diverse background and nonlinear career path, transitioning from fashion to music and publishing before moving to Australia. She discusses her experiences in the creative industry, including her time at Ellery, her shift to consulting, and her role in building brand identities. Bruna emphasises the importance of storytelling and visual
Gemma Dimond’s pathway to endless opportunities
In this conversation, Arielle Thomas and Gemma Dimond explore the nuances of a creative strategy, career transitions, and the evolving landscape of content creation. They discuss the importance of having a flexible strategy, the challenges and opportunities in the beauty industry, and the significance of setting boundaries in a digital world. Gemma shares her journey from fashion writing to becomi
Petit: The industry is changing, money chats, and answering your questions!
In this episode of Process the Podcast, host Arielle Thomas discusses her journey as a motion director. social strategist and the evolution of the industry in the current economic client. She has never been so vulnerable! She shares insights on navigating industry changes, the significance of relationships in production, and her commitment to empowering small businesses through education. Arielle
Jasmine Dowling: Balancing Art, Life, and the Creative Tightrope
From Arielle:To the version of me who launched this podcast in 2022, and the version who went all in on it in February of this year... thank you for sticking it out.You get to sit down with the people you admire the most, people are saying yes, you're doing it. To anyone who wants to give up and throw the towel in, keep going. It will happen, your projects deserve to be seen and loved, keep going
How to market your creative business with coach Kelsey McCormick
In this episode, Arielle Thomas speaks with Kelsey McCormick about the importance of marketing for creatives and small businesses. They discuss Kelsey's journey from the music industry to becoming a creative coach, the significance of having a marketing plan, and strategies for launching offers. Kelsey shares insights on building a waitlist, engaging with audiences, and adapting marketing strategi
Steph Taylor of Swisse has the the courage to flip everything on it's head
In this episode, Arielle Thomas interviews Steph Taylor, the head of PR and communications at Swiss Australia and Swiss Beauty. They discuss the evolution of Swiss's brand strategy, particularly during the challenges posed by COVID-19. Steph shares insights on the importance of authenticity in influencer marketing, the creative campaigns they've launched, and how they navigated social media backla
Behind SIR 2.0: The Founders’ Vision for their next era
In this engaging conversation, Arielle Thomas interviews Sophie Coote and Nikki Campbell, the founders of the fashion brand SIR. They discuss the inception of their brand, the creative process behind their collections, and the importance of community and collaboration. The founders share their journey from a small startup to a growing brand, emphasising the challenges and triumphs they faced along
Creative Power: Yasmin Suteja on Storytelling and Ethical Influence
Learn more about this episode's partner Safety Wing here! In this episode, Arielle Thomas engages in a deep conversation with Yasmin Suteja, exploring her career journey from being a driving force behind Culture Machine to becoming a director. They discuss the challenges of navigating the creative industry as female directors, the importance of community building, and the ethical dilemmas faced in
Petit: Production and preparation steps to scale Cinema Thom
In this episode, Arielle Thomas discusses the process of producing shoots and shares insights on how to systemise and scale production for Cinema Thom. She emphasises the importance of thorough preparation, building relationships with the crew, and putting your best foot forward as something to work with. Arielle also highlights the significance of knowing exactly what you want as a director and e
Ceramic Rituals: Forming Everyday Magic with Kemma's Mugs & Matcha
In this episode, Arielle Thomas interviews Emma Kaye, also known as Kemma, a viral Instagram ceramicist. They discuss Emma's journey from law school to becoming a successful ceramic artist, the challenges of keeping up with demand, and the evolution of her business. Emma shares her passion for creating art and the joy it brings to her and her customers. They also talk about the introduction of mat
Petit: I'm stuck and I've got to make a change
In this episode, the host, Arielle Thomas, discusses her struggle with confidence and selling herself and her work. She talks about the challenges she faces in pitching and signing new clients recently, especially in the current economic climate. She shares the goal of making her podcast the biggest creative podcast in Australia and building her production company, Cinema Thom, into a profitable b
Curing loneliness with curated events: Club Sup's Sophie McIntyre
Club Sub is a supper club that focuses on creating a community and helping people make friends. It offers various events such as book swaps, lunch clubs, and brand events. The goal is to provide a space where people can connect and feel supported. The founder, Sophie McIntyre, started Club Sub after realising the importance of fostering friendships and their impact on one's life. The brand is buil
Tiny Disco's Chelsea Morley on the cost of Creativity: Highs, Lows, Business, and Self-Neglect
The conversation between Arielle Thomas and Chelsea Morley explores their experiences as competitors in the video production industry and their journeys as women in business. They discuss their similar aesthetics and their challenges in a small market with limited resources. Chelsea delves into her career path, from working in TV to starting their own video production company. They share their exp
