Marketing ATM
Marketing ATM is a podcast that offers growth tips, trends, marketing ideas, and industry secrets. Hosted by serial entrepreneurs and marketing nerds Jess Ruhfus and Anaita Sarkar, the show aims to help listeners make money with their businesses.
Episodes
Winbacks, Mail Clubs & $4million in One Hour
Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr Resources mentioned in this episode: Muscle Republic's $4m in 1 hour FORUM Harris farm is deliverin
Gym Bullies, Brand Cinema & Doubling Your AOV
This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout Resources & brands mentioned in this episode: Suave Activewear Meadow Lane Board of Director meeting KLOAK Claude Cowork ChouChou Intimates x Elena Tea Partnerships in a Pinch Wedded Wonderland Saint Jack Ficifolia Tub Club Creative Cafe Company Georgina Venzi
Coachella, Collabs Black Ops Budgets
Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something you should think about... Resources mentioned in this episode: HashtagGifted Partnerships in a Pinch Apply for Cruel Summer FF
A $5m Day, Public Teardowns & Magic Layers
Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow. This episode is brought to you by Sante Glow, for healthy, radiant skin. Use ATM10 for 10%
Popup Overhauls, Hot Jam & a 79 Year Old TikTok Legend
We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in. Resources mentioned in this episode: Vaseline Winter Trip Wispr Flow Instant ai predictive opt in Yvonne Lafleur John @jayhoovy cofounder of stan store Cadence Drinks Delilah'
Hot lifeguards, Immortals and a Big Week for Radio
Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies). A few of the resources we mentioned: Apply for Cruel Summer Metricool Claude Cowork PANACHE Brooklyn Fredgies Staje Supplements Kidhy Hero Packaging No.2 Drops Follow Jess and Anaita on Instagram: @jessruhfus @sellanythingonline See omnystudio.com/listener for privacy information.
Tanning Gummies, IG Tips & The Worst AI We've Ever Seen
What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line. Brands & resources mentioned: ManyChat Google Workspaces eSignatures Leah's Wax Works Lu Castelli TikTok Andie G
Melon Balls, Gifting & Popup Mystery Freezers 💣
So, who really won the Australian Open? (Pssst it was a brand of course!) In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own! Brands and resources mentioned:
Fake Zoom, Fast Ads & Good JUJU
Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, a
A $335k Popup, Sendle's Downfall & Million Dollar Months
SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane). APPLY FOR CRUEL SUMMER HERE Resources mentioned in this epiosde Shopify Workflows PushOwl Loyalty Harbour Ice Glow Toast Tan Motion.ai Coastal Grl See omnystudio.c
A $96m Vent, Dance Breaks & How To Be Funny
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode: Bethenny Frankel x Loreal Sophie Monk x Yellowtail at Showpo BOM's $96.5million website Go-To retires Gro-To Hommey's Dance Content Squoosh Carla Ai Daphne Giggly Squad MYER ONE Loy
TikTok Awards, Chargebacks, Apologies & Invisible Ink [BUMPER EP]
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. Resources & brands mentioned in this ep: Chargeflow Pomelli Adam Sullivan | Evidence Based Training Kitchen Warehouse Bake Friday Sare Store Rattle Style Proud Poppy Lullaby Club LSKD See
Buttons, AI Checkouts, Debt & Barbie Yoghurt World 🎀
We're almost at the end of season 2!! Here are some resources from this episode: Great Wrap's $39m in debt Porsche & Pilates Voicemail Hack Chatgpt & Shopify's Integration: Merchant Application Form Button Amsterdam Francesca Jewellery Sinchies See omnystudio.com/listener for privacy information.
Losing $13 million, AI Jingles & Butter Momentum
We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode: Humble Brags Retreat Carted's closure JL Patisserie Butter Girl Sora AI Suno AI MXstore Loved the ep? Leave us a review! Or better yet? Buy from our brands Hero Packaging & No.2 Drops ;)See omnystudio.com/listener for privacy information.
Reddit's $425m Q2, Points Partners & F*ck Oatly
Resources we mentioned in this episode: Velocity's 1 point store Milanote Air.Inc Oatly Aldi / Aldeh Reddit Kove & Co See omnystudio.com/listener for privacy information.
SPF Drama, Polaroids & Pitch Slaps 👋
Resources we mentioned in this episode: Ultraviolette | Naked Sundays | Cancer Council & Choice Pitchslap.me TikTok Smart Ads Clutch Glue | Annabel Hay Baked in Space Maison Appret No.2 Toilet Drops Hero Packaging See omnystudio.com/listener for privacy information.
Glitter Freckles, Ads Tips & Freestyle Dance Teachers
Our top ranking episodes so far: Viral, Ugly, Private & Sexual Wellness Brands Building in Public, Controversy & the King of Phones Bold Awakenings, $25million & Recipe for Success Resources we mentioned in this episode: Lacoste Leaf Artist Jaipur Rugs Hinge No Ordinary Love Shopify's Sidekick Chatgpt for CSS FazeIt Happy Hairbrush DJ Mashden Kutcher Ads Tips Bored George See
July $, Goats & Text Us For A 🌶️ROAS
Resources mentioned in this episode: Aftersell App (Shopify) Rekover Ai Peppr Beauty Happy Hairbrush Neon Goat See omnystudio.com/listener for privacy information.
Rejection Therapy, Insane Valuations & Mascara Graveyards
Resources we mentioned in this episode: Touchland's $880million Exit Anaita's 7 day content challenge NZ Cheap Cars Daydream David Microsoft Clarity & Hotjar Appstle & Recharge (for subscriptions) Underlash See omnystudio.com/listener for privacy information.
Butter, Private Jets & Trés Magnific Capsule Wardrobe!
We're back! Kicking off with some commentary on the Bezos wedding & poor PR choices made by celebrities (because celebrity impact on brand is HUGE & they're brands themselves) Magnific AI Whatsapp stories sticker Kerry Gold Butter Ashley Raso Capsule WD Cinch Skin See omnystudio.com/listener for privacy information.
Sour Milk, Spritz & An Influencer's Impact on Growth
Check out some of the resources mentioned in this episode: Traakr Pippit.ai Sourmilk Sky Bailey - Email Marketing Ecoy VideoAsk TYB Loco Love Chocolate See omnystudio.com/listener for privacy information.
Cheers, bitch! Cereal bars, missing hats & illusions of popularity
We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch! Tangiblee Coach Pattern Kith Unhinged ways to get customers Bad on Paper Follow Anaita at @sellanythingonline & @hero.packaging + Jess at @jessruhfus & @no.2_coSee omnystudi
Bakery Wars, Armpits & Protecting the Princess
Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations. A few resources we mentioned: Rangeme Countdown by James Newton Howard CeraVe's activation in a movie theatre Billie guerrilla marketing posters Tilda&Moo See omnystudio.com/listener for privacy information.
Tampon suits, loaded fries & Theranos 2.0
Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison? Resources & brands we mentioned: Haemanthus BOUF Hair Chip N Mix Noosa Tally* ChatGPT or image generation Barilla's Spotify playlists Femme Organic See omnystudio.com
Crowdfunding, Mushrooms & Washing Pedro Pascal's Back
Welcome back to Marketing ATM! In this episode, we're diving into crowdfunding, a brand targeting men and a mushroom chocolate collab we LOVE. A few of the resources we mentioned: BirchalIndieGogoToo Good to Go appAlice MushroomsFaireBulletin wholesaleStorehero Comment Baiting on Ads @mr.paidsocial on TikTokTooletries See omnystudio.com/listener for privacy information.
Building in Public, Controversy & The King of Phones
Welcome back to another episode of Marketing ATM! A few resources mentioned in this episode: HYRO Youtube SeriesOrder Editing on Linkedin (Hamish Mckay)Building a $3m company with no employed staff @jessruhfusChatGPT VisualSnoop Facebook Ad LibrariesFone KingICONIC DUO's courseSee omnystudio.com/listener for privacy information.
Viral, Ugly, Private & Sexual Wellness Brands
Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue. Resources we mentioned: Partnar & Pas
Political Ice Cream, Balls & A $1700 Dress
Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear. A few resources from this episode: Deepseek via Hix.ai BOTIKA HealthLab Leo Lin NatV Basics See omnystudio.com/listener for privacy information.
Off Season, Auto DMs & Star Sign Bouquets
This is a jam-packed episode covering silk flowers, Linkedin for B2C, automated DM strategies & our brand crushes at the moment. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline MANYCHAT OFF SEASON Saint Jack Studio Alyssum See omnystudio.com/listener for privacy information.
Superbowl, One-Man-Bands & CakeMail
New year, new season! Welcome back to Marketing ATM. In this episode, we're talking about the Superbowl, the leveraging of 'celebrity,' Top of Funnel tactics & (as usual) some awesome quick tips to get skyrocket your growth and productivity. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Apple Reminders Maneken Mockups SOMI & Confetti Rebels
Queues as Marketing, TikTok Ban, So Many D*cks
MERRY CHRISTMAS FROM MARKETING ATM! In this bumper episode, & the last of the year, we're adding our best & worst marketing campaigns of 2024, the TikTok ban & trend predictions 2025. Notebook LM Cohort Analysis by Acquisition Channel Dr. Glitter Hudstone Home Fishwife's Popup Congratulations to Cass Deller Design who has won a free strategy session with us, & thank you so
Landing pages, Times Square & Running a mile in heels
Welcome back to Marketing ATM! We're back on the loyalty train, this time talking about a VERY brat moment in time square. How could you develop a loyalty program for your business that ACTUALLY hits the mark? A few resources from this episode: Book a Demo with Yotpo SHOGUN Landing page app Fayshell x No.2 ‘Gift & Glow’ Market Saturday 7th December See omnystudio.com/listener for privacy info
Pyjama Parties, Avatars & Email Wars
Welcome back to Marketing ATM! This episode is a little about loyalty and a little about.... pyjamas? Stay with us, we have some great points ;) A few resources from this episode: Book a Demo with Yotpo Bunu Chatgpt & Canva Integration Black Market Sake, Same time tomorrow, La Calma sleep Voomie Supplements Fayshell x No.2 ‘Gift & Glow’ Market Saturday 7th December Join the waitlist for J
Shark tank, FauxZempic & Unboxings
Welcome back! This episode is all about milking big opportunities for your brand in content - Shark Tank or not. Let's RUN TO THE COMMENTS SECTION ;) Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Midjourney Answer the Public Brooki Bakehouse Rob Li Geolocation Orbe - Shopify App Arrae See omnystudio.com/listener for privacy information.
A MYER Gameplan, Stale Cookies & Silent Cafes
We're back! This episode is a goodie. We dive into the Crumbl Cookie scandal - are they secret PR geniuses? We have developed the most perfect MYER gameplan (they need to call us immediately) & as usual, a bunch of juicy tips & tricks to help you grow, Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Milled.Com la la land kind cafe Denada Saint Jack Straps
Handwash, A Cheater & Getting More Reviews
Coming to you from the big apple for our second NYC episode, we're talking everything from customer experiences IRL to online, getting more reviews, stretching content & a a few great tips for increasing efficiency in your business. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Resources we mentioned in this episode: Gorgias Tolstoy Avatars Airalo (use JES
Welcome to New York, Umbrella Brands & BFCM Prep
Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias! Resources we mentioned in this episode: Gorgias NOVO banking Follow Jess @jessruhfus @no.2_co & Anaita @hero.packagi
Sorry to Offend You: Blake Brown, Jingles & Acting Like a Small Business
Welcome to episode 8 of Marketing ATM! Anaita reveals that she wants to get into a recording studio, we dissect the Blake Brown launch & Sarah Blakely's new venture: Sneex. It's emblems vs jingles, an advertising & email hack, Nala's latest campaign & facials on subscription. There's a lot to cover! Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline See
Karma's a B***h, Gen Z interns & a Chicken Suit
In this episode of Marketing ATM, we're chasing a chicken around the city & exploring Jojo Siwa's rebrand. What's the long term strategy? In other news, we have fantastic tools, tips & recommendations for you (as usual!) to help you grow your brand. Also - we're off to NYC! Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline https://toggl.com/ https://magicbrief.com/ SmashD
"Bold Awakenings," $25million & a Recipe for Success
"Just wear a size 18" they said, then didn't put size 18 in store. In this episode, we're talking about Witchery's response to hiding size exclusion amidst a rebrand (spoiler, it's giving boring). In other news, Adore Beauty have acquired a small business from the Blue Mountains, IKOU for $25million, showcasing the importance of PROFIT over revenue. We've got tips & tricks for growth as usual
"Mistakes," billboards & how to get famous
MAIN CHARACTER ENERGY! In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse? We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder W
Underdogs, Content & Has Google Lied to Us?
In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising? We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag. Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?) Find Jess on Instagra
Adidas' Big Mistake, Stanley Cup's Viral Playbook & Vibe-Capture
Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_co New Yorker Article: How Stanley Cup Went ViralSee omnystudio.com/listene
Roxy Jacenko, Black Friday & 'Gimme a Look'
Episode 2 of Marketing ATM is here & this episode dives into the Roxy Jacenko 'dream house' scandal, brilliant tools for PR & website insights, black friday tips that you can prepare for now & a deep dive into Gimme Store's marketing. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_coSee omnystudio.com/listener for priv
Celebrity shout-outs, pseudo publications & glow ups
Welcome to episode 1 of Marketing ATM! We're talking Taylor Swift & what to do if a celebrity mentions your business, followed by some fabulous Shopify tip-offs, advertising hacks & a marketing review of Luna Bronze. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_coSee omnystudio.com/listener for privacy information.
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