WTF - WITH THE FOX
WTF – With the Fox is hosted by Marty Fox, CEO of WHITEFOX Real Estate, alongside co-host Shura Taft. Each episode features conversations with guests ranging from industry leaders to creative mavericks. They discuss business, culture, innovation and the people shaping their fields. The show blends real estate and business insight with broader curiosity about the world.
Episodes
Rob Gray on Luxury, Risk & Thinking Bigger
WITH THE FOX is back for Season 3.Marty sits down with Rob Gray, co-founder of GRAYA and business partner in WHITEFOX Queensland, for a candid conversation about luxury, scale, brand and the realities of building a market-leading property business.Rob unpacks GRAYA’s evolution from trophy homes into major lifestyle developments, the compounding effect of staying in the game and why speed, process
WTF - #039 - Dylan Francis, David Murray & Phillip Rand - Top 3 WHITEFOX Agents
In this episode, Marty sits down with the top three agents at WHITEFOX - David Murray, Phillip Rand, and Dylan Francis, to unpack the rise of three leaders shaping the next era of the brand. From Perth to Brisbane to Melbourne’s Northside, these three have gone from high performers in their own markets to business partners overseeing more than $20M in annual GCI and leading teams that are rewritin
WTF - #038 - Rebecca Judd - Host of Vain-ish Podcast, Model & Television Presenter
In this episode, Marty sits down with Rebecca Judd - presenter, brand builder, and co-host of Vain-ish, the beauty podcast that’s anything but surface-level. From red carpets to real estate, raising four kids to raising the bar, Bec unpacks the rhythm of a life built on saying yes to what excites her. They talk creative control, learning on the fly, and why being busy only works when it’s on your
WHITEFOX - WTF #037 - Clint Stanaway - Host of Weekend Today & Nova 100 breakfast co-host
In this episode, Marty and Shura sit down with Clint Stanaway - host of Weekend Today, Nova 100 breakfast co-host, and the man with a mic at some of sport’s biggest moments.From late-night bulletins to post-match chaos, Clint unpacks what it takes to stay calm on live TV, why interviewing players after a win is one of the toughest gigs, and how a last-minute kick with Cristiano Ronaldo became a ca
WTF - #036 - Sarah Davidson - Entrepreneur, Podcast Host and Influencer. Part One
In this episode, Marty and Shura sits down with Sarah Davidson - lawyer-turned-founder, author, and the voice behind Seize the Yay, to trace the journey from piano competitions and perfectionism to purpose led business and personal growth.Raised in a cross cultural household with high expectations and even higher standards, Sarah shares how her early years shaped a deep work ethic, a fear of failu
WTF - #035 - Grant Smillie - DJ, ARIA Award winner and restaurateur
In this episode, Marty and Shura sit down with Grant Smillie - DJ, ARIA Award winner, restaurateur, and the creative force behind some of the most iconic venues in Melbourne and LA. From club nights that defined a generation to rooftops that changed West Hollywood licensing laws, Grant unpacks the early days of flyer hustle, the strategy behind the scenes, and the moment 'Flaunt It' became
WTF - #034 - Ryan Serhant - Founder & CEO of SERHANT.
In this episode, Marty flies to New York City to sit down with Ryan Serhant - CEO, author, educator, and star of Million Dollar Listing and Owning Manhattan.They dive into the early grind - from Craigslist ads and hand modelling to $400M in personal sales - and the childhood that shaped Ryan’s unmatched presence. He opens up about rejection, reinvention, and the pressure of leading with his name o
WTF - #033 - Shaun Wilson - Founder of Bondi Sands
In this episode, Marty and Shura sit down with Shaun Wilson - Founder of Bondi Sands to talk about building a beauty brand that went from local shelves to global scale.They go deep on the salon-standard formula that set them apart, the TikTok trend that reignited an old product, and the learning curve that came with scaling - including the time their tan came out green. From humble beginnings in a
WTF #032 - Mitch Jones - Creative Director and Founder of Made For
In this episode, Marty and Shura sit down with Mitch Jones - Creative Director and Founder of Made For, the design practice behind every WHITEFOX office. Known for crafting high-functioning, considered workspaces, Made For creates environments that fuel performance and reflect the businesses they’re built for. They go behind Mitch’s early days in car sales - custom plates, helium balloons, and sea
WTF #031 - Jess Hatzis - Co-founder of Frank Body and Willow & Blake
In this episode, Marty and Shura sit down with Jess Hatzis - co-founder of Frank Body and Willow & Blake.They go behind the $5K startup story that turned coffee scrubs into a cult skincare brand, the tone of voice that rewrote the rules, and the moment Ariana Grande name-dropped Frank Body in Elle Japan, sending the site into meltdown. Jess unpacks how a cheeky, irreverent voice stood out in a
WTF #030 - Jack Henderson - Founder of Henderson Advocacy, Endeavour Build & Henderson Develop
In this episode, Marty sits down with Jack Henderson - founder of Henderson Advocacy, a national buyer’s agency that’s rewritten the playbook on scale, content, and conviction.What started as a one man operation in 2021 is now a business buying over 40 homes a month with 120 staff behind it - but the path wasn’t linear. Jack opens up about the media storm that hit just three years in, the 30% drop
WTF #029 - Jules Marget - Businesswoman & Entrepreneur
THE DEAL: In this episode, Marty and Shura sit down with the powerhouse behind brands like Vegemite, Red Bull, Nutrient Water, and Cocobella. With a background in communications and crisis management, Jules opens up about the day the iSnack 2.0 announcement went live - and how, within hours, her phone lit up with 50 missed calls. What started as a historic moment for Vegemite quickly became a full
WTF #028 - Erin Deering - Entrepreneur & Fashion Designer
In this episode, Marty and Shura sit down with Erin Deering - who went from building Triangl into a global phenomenon, to an attempted retirement in her 30s. She opens up about what really happens after the exit: the loss of identity, the aimless days, and the drive to feel useful again - and how that journey led to DEERING.They dive into the politics play she never saw coming, the rituals that ke
WTF #027 - Nick Russian - Entrepreneur & Business Owner
In this episode, Marty and Shura sit down with Nick Russian - a name that shaped Melbourne’s social scene and redefined what it means to be in the business of people. They cover the hustle behind the doors of Eve, the brand-building behind Bar Bambi, and how staying relevant means more than staying visible. This one’s about family, friendship, and playing the long game, even when the crowd’s looki
WTF #026 - Jesse Jones - WHITEFOX Senior Advisor & Negotiator
In this episode, Marty and Jesse sit down to unpack what it really looks like to turn things around. From self doubt to standout results, Jesse shares how 2025 became the year everything shifted and why that change had to start within. After a breakthrough year, Jesse opens up on the internal battles that almost held him back and the mindset shift that pushed him forward. It’s honest, raw, and a r
WTF #025 - Tom Steinfort - Channel 9 News and 60 Minutes
Marty and Shura sit down with Tom Steinfort, one of Australia's most respected journalists and current Channel 9 nightly news anchor. From his early days in Melbourne to reporting from North Korea, courtrooms with Oscar Pistorius, and interviewing President Zelensky, Tom shares unforgettable moments from his incredible career. We delve into his journey to becoming Channel 9's trusted news
WTF #024 - Shura Taft - WHITEFOX Content & Media Manager
In this episode, Marty and Shura go behind the scenes of a milestone moment, one that started with a soft no and ended with Marty’s biggest yes yet. From late night calls and early flights, to the launch of WHITEFOX Projects and a national expansion roadmap. This one’s about instinct, grit, and relentless belief. They dive into the power of partnerships, the art of saying “not yet,” and how the te
WTF #023 - Bruce Keebaugh - Founder & Director of The Big Group
In this episode, Marty and Shura sit down with Bruce Keebaugh - Founder and Director of The Big Group to unpack 35 years of business, family, and the beauty of building something with your person. From growing one of Australia’s most iconic hospitality brands to navigating reality TV and raising resilient kids, Bruce shares the secret to a lasting partnership and why the relationship always comes
WTF #022 - Aidan Anderson - Founder of The Local Project
In this episode, Marty sits down with Aidan Anderson, Founder of The Local Project to reveal the brand’s fourth pillar “On the Market”, a new vertical of The Local Project and a curated destination exclusively for architecturally designed and prestige homes. After nearly a decade of interest from real estate agents, developers and buyers alike, Aidan knew it was time. Because as he puts it, when t
WTF #021 - Dylan Francis - WHITEFOX Sales Director
Dylan Francis joins Marty Fox to talk all things real estate, reputation, and what it takes to be a true leader. From early mornings and relentless work ethic to building one of Melbourne’s most respected teams, Dylan’s story is about consistency, character, and staying true to your roots.
WTF #020 - Jordan Lewis - Media Commentator & Director
One of the AFL’s toughest players joins Marty and Shura to talk through how he took himself from a quiet kid from Warrnambool to over 300 games of league football. Currently an AFL commentator and media personality, he’s also taken his talents to the Entry Group where he helps guide the company as they educate the next wave of real estate stars and help agents work with conveyancers. Listen as he
WTF #019 - Jesse Raeburn - WHITEFOX Senior Advisor
Join Marty Fox as he sits down with real estate agent Jesse Raeburn, a down-to-earth family man who's carved his own path. From his early days as a tradie to finding his true calling in real estate, Jesse shares his remarkable journey. Hear about his time on The Block, the challenges he's overcome, and his ventures beyond the day job. Jesse's infectious energy and authenticity shine th
WTF #018 - Shamini Rajarethnam CEO of Rationale
Shamini Rajarethnam is the powerhouse CEO of luxury skincare brand Rationale. In this episode she shares the incredible story of her rise from digital marketing coordinator at the brand in 2017, to CEO in just over 6 years.
As a forward-thinking businesswoman and innovator, she’s taken the company from selling products only through dermatologists to 14 flagship stores across Australia and more in
WTF #017 - Tom Cullum Cina & Paul Cooney
In this episode of "With the Fox", Marty Fox sits down with Tom Cullum, the founder and CEO of Ralph James Real Estate, and Paul Cooney, who operates his own business Paul Cooney in London while serving as the Managing Director of Ralph James.
Tom, Paul, and Marty trace their paths from early days in the industry to their current leadership roles, discussing the importance of company culture, bra
WTF Live #002 Mountain Club Queenstown
This episode of WTF Live was recorded at the Mountain Club in Queenstown where Marty gave a talk and rubbed shoulders with local business leaders.Our Sales Director Kate Fairmaid interviewed Marty to share powerful insights on personal branding, social media strategies, and how to build a powerhouse team culture in the ever-evolving real estate market.
WTF #016 - Daniel Daggers, Founder of DDRE Global
Daniel Daggers aka Mr. Super Prime, joins Marty Fox for an exclusive chat about the world of luxury real estate, personal branding, and the art of building connections while selling super-prime properties.
Daniel’s remarkable success in securing some of London’s most exclusive homes was on full display in his recent Netflix series, which delves into the high-stakes realm of luxury real estate. The
WTF - #015 Oscar Ledlin - Founder of Ledlin Developments
Oscar Ledlin joins the gents for a deep dive into social media, personal branding, commercial developments, and entrepreneurship. Oscar’s journey is a testament to resilience and vision, having started Ledlin Developments with his life savings and the support of his father after being rejected by numerous banks.
His passion for professional boxing, where he became the Victorian welterweight and j
WTF LIVE #001 - Rob Gray of Graya,Ryan Smith & Lana Samuels Sales Directors of WHITEFOX
THE DEAL: Our first ever live With the Fox was recorded recently at the Calile Hotel in Brisbane in front of an intimate audience of professionals. Marty and Shu were joined by sales director Lana Samuels, Perth Sales Director Ryan Smith and director of Graya Rob Gray. The group delved into a masterclass on marketing, listing, selling, growing and running a business, development, the market and mu
WTF #014 Aidan Hathaway - Founder of FOXHAT
THE DEAL: In Episode 14 of WTF, Aidan joins the boys for a chat. Aidan was a believer from day 1 and a pivotal figure assisting Marty in articulating the vision of WHITEFOX. Their collaboration was instrumental in shaping the brand's distinctive tone of voice, which plays a crucial role in connecting with audiences authentically. In 2018 they formed WHITEFOX Marketing which became successful i
WTF #013 Chris Kohler - Channel 9 Financial Journalist
Financial journalist at Channel 9 and Sky News Business, or from his viral memes that achieve millions of views. With a social media presence of over 300k followers, Chris has made an art out of explaining everyday topics like corporate greed, mortgages, finance, and more in a digestible and humorous way.
WTF #012 Josh Morrissey - Founder Hive Property
As one of the highest performing agents in Canberra, Josh has built an incredible brand alongside his partner and wife, Sam. The synergies between Hive and WHITEFOX and Josh and Marty are discussed. Both businesses started at a similar time, with a similar ethos, and with WHITEFOX marketing designing the look and feel of Hive from the outset.
WTF #011 Christian Stevens - CEO of Flint Group
Episode 11 of With the Fox (WTF) focuses on money and how best to use, save and manage it, with the CEO of Flint Group and ‘Best Residential Broker in Australia’ and ‘Australian Broker of the Year’ for the last three years Christian Stevens. Marty and Shura find out about his path to the top, the challenges of starting your own business and how he has been able to build wealth through property.
WTF #010 Matt Rockman - Co-Founder of Seek
THE DEAL: Episode 10 of WITH THE FOX (WTF) came from a chance encounter. Marty and Shu are joined by a man who helped co-found SEEK, a game changing business in the world of employment and job seeking. Matt takes us into the company's Genesis and how they managed to take an idea and turn it into an icon.
WTF #009 David The Medium - Psychic Clairvoyant & Spiritual Medium
THE DEAL: Episode 9 of With the Fox (WTF) gets spiritual as Marty and Shura are joined by David. As a world renowned psychic clairvoyant and spiritual medium, David is one of the most sought after connectors between the past and present. With Marty a believer and Shu more a skeptic, David gets to answer questions from both sides of the equation. The podcast is completely captivating and becomes mo
WITH THE FOX #008 Marty Fox - An Honest Chat
THE DEAL: In Episode 8 of WITH THE FOX (WTF), Marty and Shura spend some time discussing Marty’s feelings on best business practice, why he’s honest to a fault and his advice for up and coming agents. Sprinkled with the normal amount of Fox chat and laughs.
WITH THE FOX #007 Julian Cress - Co-creator & Executive Producer of "The Block"
THE DEAL: Episode 7 of WITH THE FOX (WTF) sees a game changer join Marty and Shura. Julian Cress is the co-creator and executive producer of ‘The Block,’ a show that has transcended entertainment and changed the face of reality television forever. As they head into season 20, Julian takes us through the genesis of the show, its resting’ after only 2 seasons, and his decision to employ a real estat
WITH THE FOX #006 - Ryan Smith & David Murray WHITEFOX Perth Sales Directors
THE DEAL: Episode 6 of With the Fox (WTF) comes to you from penthouse of The Ritz in Perth as Marty goes deep with WHITEFOX Perth Sales directors Ryan Smith and David Murray on how the office came to be, the process of recruitment, the lessons of leadership, the challenges and successes of expansion and just why the whole thing works. There are plenty of incredible take-aways in this one.
WTF #005 Michael Ramsey - CEO & Founder of Strong Pilates
THE DEAL: Episode 5 of WITH THE FOX (WTF) features Michael Ramsey, a man renowned for building one of the strongest F45 franchises globally. He sold his businesses at their peak just before COVID hit, paving the way for Strong his next global phenomenon. Strong has a vision to be the leader of low-impact training worldwide. In this episode, Marty and Michael share insights on building a strong bra
WTF #004 Marty Fox - Expansion
THE DEAL: Episode 4 of WITH THE FOX (WTF) sees Shura dive into the mind of Marty about the mindset and planning required for the expansion of the business. What does it take to grow a business from one office to multiple, across the country and internationally.
WTF #002 Lana Samuels - WHITEFOX Bayside Sales Director
THE DEAL: In episode 2 of With the Fox (WTF), Marty and Shura are joined by Marty’s first-ever client and now Bayside Sales Director Lana Samuels for a dive into her journey to WHITEFOX, the pitfalls of the industry, and her philosophy on being a woman in real estate. Naturally, a few stories make it in there as well.
WTF #001 - Shura Taft WITH THE FOX
In the first episode get to know the duo that will bring you WTF weekly. Marty Fox & co-host Shura Taft will be joined by a range of guests from industry leaders, creative mavericks, sporting icons and more as we discuss insights from business, real estate, culture and beyond. In this episode, we discuss Marty's move to become a CEO and his health struggles from the last couple of years.
