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The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
The Email Growth Show is a business podcast for women coaches, course creators, and online business owners who want to grow their email lists and revenue without relying on social media or paid ads. Host Kylie Kelly explores relationship-based email marketing strategies designed to feel aligned and sustainable. Episodes focus on practical ways to attract engaged subscribers and turn email into a reliable source of income. The show emphasizes building a business that fits around life and motherhood.
Episodes
Your Email List Isn’t Making Money? Check These 4 Things First [Ep 274]
Grab the episode takeaways here >> kyliekelly.myflodesk.com/podcastYou’ve worked hard to grow your email list. You’ve got the freebie, the newsletter, maybe even great open rates. But when someone asks how much money your list is actually making... you’re not really sure.In this episode I’m walking you through the four things I’d look at before spending another dollar or another hour on list
The Client Conveyor Belt: How to Turn Visibility Into Clients with Tracy Beavers [Ep 273]
In this episode, Tracy and I get honest about how 2026 has felt in our businesses. She explains why she’s focusing on what she can control, and walks through her client conveyor belt, a simple way to see how people move from first hearing about you to becoming a client, a referral partner or your next collab.If this year has felt a bit wobbly, this one’s for you.What You'll Learn in This Epis
Why Some People Get Invited to Everything (And Others Don't) [Ep 272]
>> SPONSORED BY FIND COLAB - findcolab.com - the collaboration directory where you discover the bundles, podcast slots and partnerships you didn't know existed, and where you keep every one of them on track once you're in. <<Grab the episode takeaways here >> https://kyliekelly.myflodesk.com/podcastIn this episode I'm sharing five things that make someone an incred
If I Needed to Make an Extra $1,000, Here's What I'd Do [Ep 271]
→ Borrow My Podcast: https://takethemic.kyliekelly.comWhen we want to make more money, our first instinct is often to create another offer. A workshop, a mini course, a template, a new service… and before we know it, we've spent weeks building something without actually making any sales.But what if there's a simpler way?In this episode of The Email Growth Show, I'm sharing exactly w
Before You Add Anything Else to Your Q4 Plan… [Ep 270]
In this episode of The Email Growth Show, I'm sharing why I think the advice to "just be consistent" is missing something REALLY important, how I'm approaching Q4 after a busy September, and the three areas I'd look at before deciding where to focus your time and energy.Because you can be incredibly consistent and still not grow your business… if you're consistently w
Your Subscribers Like Your Emails… So Why Don't They Buy? [Ep 269]
In this episode of The Email Growth Show, we're talking about the gap between having an engaged email list and having an email list that actually generates sales.Because being great at nurturing isn't automatically the same as being great at selling - and if you've spent so much time trying not to annoy your subscribers that you rarely tell them what they can actually buy from you,
Traffic, Hard Seasons & Staying The Course with Mara Riopel [Ep 268]
Mara Riopel and I have never had a catch-up where one of us wasn't walking through something hard. So when we sat down to record this one for both of our podcasts, we went straight to the real stuff.We talk about how to keep building through heavy seasons, why visibility and traffic are two different jobs, how to pick a traffic strategy that fits your actual capacity, and what to do when the
The Black Friday That Made The Least $$ (and Grew My List the Most) [Ep 267]
This episode almost stayed tucked away inside a much smaller series. I recorded it as the opening episode of The Black Friday Case Files, a run of interviews I did with other business owners about their real Black Friday sales, wins and flops included. But listening back to it, I realised it didn't belong somewhere only a small group of people would ever hear it.So here it is on the main show
The 3-Day Launch Strategy I'm Using to Create More Revenue [Ep 266]
In this episode of The Email Growth Show, I'm pulling back the curtain on why I'm launching more often (but for less time), how I'm using these small promotional windows to create injections of revenue, and why Black Friday might be the perfect opportunity to sell something you already have rather than rushing to create something new.What You'll Learn in This Episode: Why a lau
The Low-Lift Way I'm Growing My List Right Now [Ep 265]
I ran my first audio pop-up event in years last month, and today I'm giving you the real numbers - including the part that flopped.Back in 2022, these tiny audio pop-ups grew my list by 100–150 people at a time. I brought them back this year as a monthly, low-lift growth engine instead of another giant summit. This episode is the full debrief: what worked, what didn't, and why I'm s
Claude vs Claude Code vs the Chrome Extension - with Anita Mac [Ep 264]
I thought I was already pretty good at using AI - custom ChatGPT bots, strategic prompts, the whole thing. Then my biz bestie Anita Mac, AI strategist and founder of Biz Bestie Club, showed me what Claude could actually do, and it broke my brain a little. This week Anita joins me to break down the real difference between Claude, Claude Code, and the Chrome extension, why she never lets AI output g
Your Audience Isn't Too Small - You Need More Ways to Be Discovered [Ep 263]
>> Audience Growth Pop-Up (Aug 24-28, free): listen.kyliekelly.com <<In this episode, I'm breaking down why "audience size" and "audience security" are two completely different things - and why the fix for a launch that flopped is almost never a new offer. It's my "doors" framework for building a business with more than one way for the right peop
Instagram Isn’t Working? Grow Your Email List Like This Instead [Ep 262]
If Instagram feels less reliable than it used to, this episode will show you how to build more front doors into your business - without doing all the things.In this episode, I’m breaking down the visibility options that have absolutely nothing to do with posting another reel or paying for Meta ads… plus the simple two-lane strategy I’d use if I were starting again today. What You’ll Learn in This
Stop Creating New Offers (Here's What I'd Do Instead) [Ep 261]
In this episode, I'm sharing why I think the online business world has trained us to become incredible creators - but not very good marketers. We dive into why constantly building something new feels safer than promoting what you've already created, and the simple mindset shift that's completely changed the way I'm growing my business.If you've got offers gathering digital
How to Plan the Rest of Your Year Without Burning Out with Katherine Mackenzie-Smith [Ep 260]
We just passed the halfway point of the year, which means one of two things: you're right on track, or you're staring down a list of January goals you haven't looked at since. This week I'm joined by Katherine Mackenzie-Smith - business coach and strategist for introverts and highly sensitive entrepreneurs, and creator of the Cozy Business framework - to talk about giving yours
Why Audience Growth Should Be Your #1 Business Priority Right Now [Ep 259]
Most business problems aren't actually offer problems.They're traffic problems.In this episode, I'm unpacking why audience growth has become my biggest focus, how growing your email list makes every other part of your business easier, and why getting more of the right people into your world should be your number one priority for the rest of the year.If you've been wondering whe
The Story Behind 50 a Day: Why This Isn't Really About Getting 50 Subscribers a Day [Ep 258]
👉 50 a Day Mini Course: https://kyliekelly.thrivecart.com/50-a-day 👈In this episode, I'm taking you behind the scenes of my brand-new mini course, 50 a Day. While it teaches you how to consistently grow your email list, the real lesson is much bigger than that. If you're ready to stop building your business on rented land and start creating sustainable growth you actually own, this episo
I Turned On Meta Ads Before I'd Even Built My Product [Ep 257]
Note [added after recording]: Since recording this episode, my Meta Ads account was unexpectedly disabled while under review. The results and numbers shared in this episode were accurate at the time of recording. If anything, the experience reinforced one of the biggest lessons you'll hear in this episode: don't rely on a single traffic source. Diversifying how people discover your busin
Why I Moved From Kit to Flodesk - & Why This Isn't Really About Email Software [Ep 256]
I recently made a business decision that surprised a lot of people… I moved my entire email list from Kit to Flodesk. But this isn't a "Kit vs Flodesk" episode.It's a conversation about something much bigger: how your business evolves, how your priorities shift, and why the tools that got you here aren't always the tools that will get you there.In this episode, I'm sh
Turn Your Best Sales Emails Into Evergreen Assets with Dama Jue [Ep 255]
What happens to your sales emails once your launch is over? If the answer is "absolutely nothing"… you're not alone.In this episode, I'm joined by marketing strategist Dama Jue, who shares how she repurposes her best-performing launch emails into an evergreen sequence that keeps making sales months - and sometimes years - later.We also dive into her genius 4x4 Footer strategy,
The Most Dangerous Business Advice I've Heard This Year [Ep 254]
A mentor I respect recently said something during a live training that genuinely stopped me in my tracks:"If I was starting from scratch in 2026, I wouldn't even bother building an email list."And honestly? I nearly fell off my chair.In this episode, I'm unpacking why that advice might make perfect sense for some business owners... and be incredibly dangerous for others.What Yo
Your Email Platform Can Now Talk to AI (And Most People Are Missing the Real Opportunity) [Ep 253]
AI can now connect directly to email platforms like Kit and Flodesk.And while everyone seems to be asking whether AI can write their emails, I think they're missing the much bigger opportunity.In this episode, I'm sharing why I believe the future of AI in business isn't content creation - it's interpretation.We're talking about what happens when AI can analyse your data, s
The Only Lead Magnet I'd Create in 2026 [ Ep 252]
✨ Learn more about the Interactive Offer Intensive:https://kyliekelly.com/ai-offer-intensive----------Most lead magnets aren't being consumed - they're being collected.Downloaded. Saved. Added to a folder called "I'll look at this later."And then never opened again.In this episode, I'm sharing why I think we're entering a new era of audience growth - one where in
Why Your Launch Isn’t Working Anymore [And What’s Working in 2026 Instead] with Brenna McGowan [Ep 251]
Today I'm joined by launch strategist and copywriter Brenna McGowan to talk about a question that's been floating around the online business world lately:Is launching still working in 2026?Fresh off one of her biggest launches ever, Brenna shares what she's seeing work right now, why cookie-cutter launches are falling flat, and how pre-launch strategy can completely transform your r
250 Episodes Later: What I’ve Learned About Building a Business That Lasts [Ep 250]
250 episodes. Honestly… that feels a little wild 😭When I recorded episode one, I had no idea this podcast would become such a huge part of my business - or teach me so much about what it actually takes to build something that lasts.In this milestone episode, I’m reflecting on the biggest lessons I’ve learned after 250 episodes, multiple business pivots, burnout seasons, visibility experiments, and
If Email Marketing Feels Harder Than It Should, Listen to This [Ep 249]
👉 Join Email Marketing Skool for $9 p/m today 👈Email marketing should not feel this hard 😅If you know you should be building your email list… but you’re still inconsistent, overthinking every email, relying way too much on social media, or staring at a blank screen wondering what to send… this episode is for you.Today, I’m giving you a behind-the-scenes look at Email Marketing Skool and the AI Ema
Choose Your Hard: The Business Lesson I Keep Learning [Ep 248]
In this episode, I’m sharing a very honest story about an absolute parenting disaster [nighttime scooter ride included 😅] and the business lesson it smacked me in the face with:The hard doesn’t disappear. It just changes shape.If business feels heavier than expected right now, this one’s for you.What You’ll Learn in This Episode:Why entrepreneurship never fully becomes “easy” and why that’s not a
Why Your Email List Feels Quiet Again (Even After Doing Everything Right) [Ep 247]
Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.comReady to grow your business without social media or burnout?→ Digital Shop: https://shop.kyliekelly.com→ Free Resource - Your Next 1000 Subscribers→ Free Community - Email Marketing Skoolp.s - Loving the show? Hit follow or subscribe so you never miss a new episode
They Paid You Once… Now What? The 3 R’s That Turn Clients Into Repeat Sales with Colie James [Ep 246]
In this episode, I’m joined by Colie James to talk about the real missed opportunity in most businesses - what happens after someone pays you.We’re breaking down the 3 R’s that turn one client into multiple sales: Rave Reviews, Referrals & Re-bookings - and how to build them into your client experience in a way that feels natural. What You’ll Learn: The biggest mistake people make with testimo
Why I’m Loving 4-Week Containers Right Now (And What Happened Inside My Latest Sprint) [Ep 245]
In this episode, I’m taking you behind the scenes of my latest 4-week Email Incubator - what actually happened, what surprised me, and why shorter, more focused containers are feeling more aligned than ever right now.If you’ve been feeling stuck, overwhelmed, or like things are taking longer than they should… this episode will give you a completely different way to think about momentum.What You’ll
The 3 Hidden Gaps Stopping Your Email List Growth [Ep 244]
If your email list isn’t growing - even though you’re showing up, posting, and doing all the things - sometimes it’s not a consistency problem… and it’s probably not the algorithm either.In this episode, I break down the three visibility gaps that quietly stall your list growth and how to fix them without creating more content or burning out. Because growing your list isn’t about doing more… it’s
The Only 4 Emails You Need to Stay Consistent With Your Email Marketing [Ep 243]
One of the fastest ways to lose momentum in your business? Only emailing your list when you have something to sell.In this episode, I’m breaking down what to send instead - so you can stay consistent, build trust, and make selling feel a whole lot easier when the time comes.What You’ll Learn in This Episode:Why disappearing between launches weakens trustThe 4 types of emails to send when you’re no
The Self-Trust Gap: Why High-Achieving Women Still Feel Stuck with Katie Pulsifer [Ep 242]
Today I’m joined by Katie Pulsifer, a coach for high-achieving women who have built incredible lives, but still feel guilt, exhaustion, and a quiet pull for more. In this episode, we dive into the hidden struggle so many ambitious women face: outsourcing their self-trust. From understanding how your brain keeps you “safe” to learning how to make aligned decisions in your business, this conversatio
Hackers Got Into My Gmail Account… Here’s What I Did [Ep 241]
A couple of days ago, my gmail account got hacked… and for a moment, it was that exact stomach-drop feeling no online business owner wants.In this episode, I’m walking you through what happened, what I learned, and what I want every business owner to know about protecting their email, their reputation, and their audience - especially now that scams are getting smarter, cleaner, and much more convi
What I’m Experimenting With In My Business Right Now [Ep 240]
If your business feels a little messy right now… you might actually be in the middle of a growth phase. In this episode, I’m pulling back the curtain and sharing what I’m experimenting with in my business right now - from launching a brand new 4-week Email Incubator to growing my Skool community and exploring new ways people can work with me. Because behind every “successful” business you see onli
Why Your Emails Get Opened… But Not Acted On [Ep 239]
If your emails are getting opened… but nothing is happening after that, you’re not alone.In this episode, I’m breaking down the real reasons emails get opened but not acted on - and what to focus on if you want more engagement, stronger relationships with your subscribers, and ultimately more sales from your list.What You’ll Learn in This Episode:Why curiosity opens emails, but doesn’t always lead
How to Get Featured in the Media (Without Hiring a PR Agency) with KJ Blattenbauer [Ep 238]
Do you ever see the same experts getting featured in Forbes, on The Today Show, or in major publications - and wonder how the hell they’re doing it?In this episode, I’m joined by KJ Blattenbauer, founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, KJ helps overlooked experts and founders turn credibility into recognition - and visibility into rev
Do You Still Need a Freebie in 2026? Let's Talk About It [Ep 237]
Do you still need a freebie in 2026?In this episode, I’m breaking down the nuanced truth about freebies in 2026 - when they work, when they don’t, and what to focus on instead if you want sustainable, relationship-led growth.This isn’t anti-freebie. It’s pro-strategy.If you’ve been stuck in freebie planning mode… or wondering whether you need to create another one… this episode will help you zoom
You Don’t Need Instagram to Grow Your Business (Here’s What to Build Instead) [Ep 236]
In this episode, I’m unpacking the real fear keeping women glued to Instagram - and why breaking up with the platform doesn’t mean disappearing.If you’ve been quietly wondering whether you could grow without Instagram… this one’s for you.What You’ll Learn in This Episode:Why Instagram creates dependency (not diversification)The difference between performative visibility and relational growthWhy co
How To Use Your Website & SEO To Grow Your Audience with Laura Jawad [Ep 235]
Today I’m joined by SEO specialist Laura Jawad, who helps female service providers grow their audience and fill their client roster, without relying on social media.In this episode, we break down how to use SEO and your website to grow your email list with aligned, high-intent traffic that actually converts. If you’ve ever felt like social media is doing the most… for the least return - this conve
My Honest Thoughts About My Skool Experiment [Ep 234]
In this episode, I’m sharing the unexpected lessons from my Skool community experiment - why it’s sparked deeper conversations in days than I’ve had in years, and what it’s reminded me about connection, trust, and sustainable growth.This isn’t about platforms. It’s about depth over noise and building businesses that actually feel good to run.What You’ll Learn in This Episode:Why small rooms create
Why I Don’t Send a Traditional Welcome Sequence Anymore (& What I Do Instead) [Ep 233]
In this episode, I’m sharing why I stopped sending traditional multi-email welcome sequences altogether, and what I do instead to create connection, trust, and momentum from the very first email someone opens.Because here’s the thing: your audience isn’t confused. They’re not unsophisticated. And they definitely know when they’ve entered a funnel.What You’ll Learn in This Episode:Why the delivery
For Everyone Who’s Been Burned by a Mastermind Before [Ep 232]
We’re talking about what happens when your business is being run from a clenched fist and why real growth, clarity, and momentum only come when you soften your grip and lead with intention instead of pressure. If you’ve felt like “just another number” after investing deeply… or if your business feels heavier than it should right now -This episode is for you.What You’ll Learn in This Episode:Why ov
If Your Email List Feels Quiet Right Now, Here’s Why (And What to Do in January) [Ep 231]
If your email list feels quieter than usual right now, you’re not imagining it, but it’s probably not a problem either.In this episode, I’m breaking down what’s actually happening in inboxes in January, why engagement often dips at the start of the year, and why panic-pivoting your strategy right now can do more harm than good.What You’ll Learn in This Episode:Why January email engagement often fe
How Julie Tripled Her Income in 60 Days by Finally Getting Strategic Support [Ep 230]
Today’s episode is a little different.Instead of a teaching episode, I’m sharing a real, honest conversation with one of my clients - Julie C. Butler, a virtual summit coach who helps women grow their audience without relying on social media.Julie opens up about what it really felt like to be “doing everything right” but still feeling stuck and what changed once she stopped trying to figure it all
How To Nurture Your Email List Using Evergreen Email Sequences with Cheryl Rerick [Ep 229]
Today I’m joined by email automation strategist and deliverability expert Cheryl Rerick to unpack one of the most overlooked parts of email marketing - what happens after someone joins your list.In this episode, we talk about how evergreen email sequences help you nurture subscribers long-term, sell without burnout, and stop relying solely on launches to make money.If you’ve ever thought “I should
3 Visibility Moves to Scale in 2026 [Ep 228]
A lot of smart, capable business owners aren’t failing - they’re just quietly stuck.In this episode, I’m breaking down the three visibility shifts I believe will define sustainable growth in 2026. Not hustle. Not hype. But clarity, trust, and intentional visibility that actually leads somewhere.If you’re visible but tired… this episode is your permission slip to do things differently.What You’ll L
Workshops Are the Most Underrated Conversion Event in Online Business [Ep 227]
In today’s episode, I’m breaking down why workshops work so well and why they’re often the conversion event no one realises they’re missing!In This Episode You'll Learn:Why workshops outperform almost every other conversion event (even if you’re early in business)The psychology behind why they build trust faster than funnelsThe difference between running a class and running a conversion event
Are You Being Loyal to Your Coach… or to Your Future Self? [Ep 226]
The Empress Mastermind - $1,000 off + December freeBlack-and-white honesty time: staying in a coaching container you’ve outgrown isn’t loyalty - it’s fear wearing a responsible mask. In this episode, we’re talking about the uncomfortable, liberating truth behind loyalty, integrity, and choosing rooms that actually grow the future version of you.If you’ve been feeling the whisper that it’s time for
How To Transform Your Customers Into Your Biggest Cheerleaders with Madelyn Furlong [Ep 225]
Today I’m joined by Madelyn Furlong, a marketing strategist and ShowIt website designer who helps service providers grow through smarter messaging, intentional client experience, and websites that actually convert.With 8+ years in digital marketing, Madelyn has seen it all - and she’s here to share the simple shifts that turn “happy clients” into raving fans.What You’ll Learn in This Episode:How t
4 Steps I'm Taking This Month to Plan for 2026 [Ep 224]
Today, we’re talking all about planning ahead - because let’s face it, the end of the year has a way of sneaking up on us, and before we know it, January is here. That’s why this is the perfect time to hit pause, reflect, and map out a strategy that actually feels good for 2026.In this episode, discover:Life First, Business Second: Learn to map out personal priorities first, ensuring your business
I Got More From a $44 Audit Than a $5K Mastermind [Ep 223]
[If you want to book a Business Breakthrough Audit with me - click here]In this episode, I’m pulling back the curtain on why smaller, more personal offers are often the ones that create the biggest transformations and what that means for the future of how we lead, sell, and serve.We’ll talk about:Why clarity often beats complexity (and what “big programs” tend to miss)How intimacy and attention cr
The Email Strategy No One’s Talking About [Ep 222]
→ Join my next Empire Mixer here: https://calendly.com/kyliekelly/the-empire-mixer-networking-callMost business owners are chasing more - more followers, more subscribers, more automation. But after hosting a private networking mixer just for my email list (no ads, no socials, no funnels)… I was reminded that the future of email marketing isn’t about more.It’s about real connection - the kind that
What Your Website Is Really Saying (Hint: It’s Not What You Think) with Laura Kendrick [Ep221]
Today I’m joined by Laura Kendrick, the copywriter and strategic partner high-performing founders call when their business is thriving - but their systems (and website) have stopped keeping up.In this episode, we dive into how to make your website actually do the talking for you. From crafting copy that converts to removing friction in your buyer’s journey, Laura shares how to create a site that w
Why Black Friday Won’t Save Your Business (And What To Do Instead) [Ep 220]
Black Friday doesn’t build trust - it just shines a spotlight on whether your audience already trusts you or not. And if that trust isn’t there yet? No discount, bundle, or flash sale will fix it.In this episode, I share why Black Friday won’t magically save your business (or your sales) - and how to use this season strategically to grow, nurture, or sell in a way that actually feels aligned.What
Your Email List Won’t Convert If Your Positioning Isn’t Clear [Ep 219]
Listen to this episode if:You’ve been growing your list but struggling to get clicks, engagement, or sales - and you’re ready to find out what’s really missing.In this episode, I’m breaking down why your email list won’t convert (no matter how many subscribers you have) if your positioning isn’t crystal clear - and how to fix it.What You’ll Learn in This Episode:The real reason engagement drops ev
What I Wish Women on Stage Would Do Differently [Ep 218]
This week’s episode is part truth bomb, part love letter to women in business.I just got back from a beautifully run event - but after sitting through keynote after keynote that started with “Let me tell you about when I hit rock bottom…” I couldn’t help but wonder… have we not evolved?Today I’m breaking down why the “rock bottom to breakthrough” story has become the default setting for female ent
Stop Hiding Your Expertise: How to Be Seen Without Feeling Braggy [Ep 217]
So many brilliant women downplay their expertise because they’re terrified of looking braggy, arrogant, or “too much.”Here’s the truth: hiding your brilliance doesn’t serve anyone - not you, not your clients, and not the people desperately waiting for the transformation you can bring.What You’ll Learn in This Episode:Why staying small and quiet is keeping you invisible (and broke)The difference be
How To Declutter Your Digital Space as a Business Owner with Tracey Hoth [Ep216]
Today I’m joined by professional organizer and life coach Tracy Hoth who helps people reclaim calm and clarity in their home, business, and digital world. With more than 16 years of organizing experience, Tracy applies her signature 5-step framework to everything from messy downloads to overloaded calendars - and she believes organization is about creating space to do your best work, not just maki
How to Be Seen by the Right People (& Turn Visibility Into Clients) [Ep 215]
Are you hustling to get visible… but still not booking the clients you actually want?In this episode, I’m breaking down why visibility alone doesn’t work and what to do instead so your efforts actually lead to conversions. From the biggest mistakes I see women making, to the three visibility audit questions I walk my clients through, to how to position your freebie or quiz so it naturally connects
Trapped by Social Media? How to Grow Your Business Without Posting Every Day [Ep 214]
Do you ever feel like your entire business lives or dies by your last Instagram post?Like the algorithm is your moody business partner who never pulls their weight?Here’s the truth: you don’t have to post every single day to grow. In fact, the more you chase visibility on rented land, the more your business stays stuck.In this episode, I’m calling out the social media trap in 2025, why the old pla
How People Are Really Buying in 2025 (And Why Charging What You’re Worth Isn’t Enough) [Ep 213]
Still hanging onto the advice to “just charge what you’re worth”? Here’s the truth: in 2025, buyers don’t care what you’re worth if they don’t trust you’ll deliver.What You’ll Learn in This Episode:Why “charge what you’re worth” falls flat in today’s marketThe 3 things buyers actually look for before they investA real client story that proves clarity beats confidence every timeIf you’ve been raisi
How to Replace ALL Your Marketing With A Single Story with Kris Jones [Ep 212]
Today I’m joined by messaging expert and storytelling strategist Kris Jones, who shares how one powerful narrative - rooted in timeless storytelling structure - can transform your brand, boost your confidence, and radically increase conversions.Kris believes you don’t need 17 different stories or a flashy founder origin tale to attract aligned clients. You just need one clear, compelling story tha
5 Shifts I'm Making to Scale Without Social Media in Q4 [Ep 211]
In this episode, I’m walking you through the 5 strategic shifts I’m making to scale without relying on social media in Q4 - and how you can do the same.We’re talking visibility that stacks, offers that don’t need reinventing, and the biggest Q4 traps I’ve seen (and fallen into myself). You’ll also get a taste of what we’ll be mapping out together at The Empire Expansion Event next month - my free
3 Ways to Monetise Your Email List That Aren’t Selling Your Own Offers [Ep 210]
Want to get an email in front of my audience? Click here for the details of my sponsored email spots →Think you need 50,000 subscribers before you can make money from your email list? Nope. Not even close.Whether you’ve got a few hundred subscribers or a few thousand, you can absolutely start charging for access to your audience right now - without selling your soul or spamming your list.In this e
How I Got 135 Leads in 30 Days From One Quiz - Without Paid Ads [Ep 209]
Take the quiz I mention in this episode: What Visibility Strategy Matches Your Business Personality? Want to build your own quiz? Start your free trial with Try Interact - affiliate link!In this episode, I’m sharing why quiz funnels aren’t dead - you might just be doing them wrong.I'm diving into the exact strategy I used to create a quiz that brought in 135 leads in 30 days with an 86% conve
What 4 Days of Silence Taught Me About Business, Burnout & My Body [Ep 208]
In this episode, I’m sharing what really happened when I unplugged from my life, my clients, my business - and even my own voice - for four days of complete silence. No phone. No talking. No reading. Just me, my nervous system, and a whole lot of uncomfortable stillness.If you’ve been holding it all together with duct tape and to-do lists, or wondering why your strategy suddenly feels heavy or hol
How to Use Simple Surveys to Finally Understand Your Ideal Client (& Sell More) with Nadine Nethery [Ep 207]
If you’ve ever launched something you knew your ideal client wanted - only to hear crickets, this episode is for you.I’m joined by customer experience strategist Nadine Nethery, who’s here to share how one simple survey can completely change the way you sell. We’re talking about the exact questions to ask, how to get honest answers, and why this is the secret to writing copy that makes your audien
Why Your Audience Isn’t Growing (And What to Do Instead) [Ep 206]
In this episode, I’m pulling back the curtain on exactly why your email list might not be growing - even though you’re doing all the things. You’re collaborating, creating content, showing up on stories… and still hearing crickets? I promise, it’s not you but it is time to ditch outdated tactics and recalibrate what growth looks like in 2025.We’re in a different digital world now. Reels are satura
How I'm Planning Q3 Without Burnout (and Still Growing My Email List) [Ep 205]
In this episode, I’m pulling back the curtain on exactly how I’m planning Q3 inside my business - and spoiler alert: I’m not launching anything new. Instead, I’m focusing on doing fewer things, better. Because just because you can do more… doesn’t mean you should.After a big season of visibility (Inside the Inbox, turning 40, and launching a quiz funnel), I’m intentionally shifting gears. This qua
Fix Your Freebie: The Psychology of Lead Magnets That Convert with Jillian Leslie [Ep 204]
If you’ve ever created a freebie and wondered why no one’s signing up - this episode is your answer. I’m joined by OG blogger, tech founder, and host of the Blogger Genius podcast, Jillian Leslie, and we’re diving deep into the psychology behind lead magnets that actually convert.We unpack the 6 buying triggers that make people sign up (and buy), how to stop creating “nice to have” PDFs and start
How I Personally Nurture New Subscribers & How You Can Too! [Ep 203]
In this episode, I’m pulling back the curtain on what actually matters after a big list growth moment - whether it’s a summit, bundle, podcast feature, or your own launch. Because here’s the truth:List growth isn’t the problem. It’s what you do next that matters.So if you’ve just had a wave of new subscribers join your world, this episode will walk you through the exact nurture strategy I use to t
What If Pausing Isn’t Quitting... & Why It Might Be the Most Strategic Move You Can Make [Ep 202]
Today I’m peeling back the curtain on something we don’t talk about enough in online business...What if the answer isn’t to try harder… but to pause?If your last launch flopped, your content feels heavy, or you’ve been whispering “maybe I’m just not cut out for this” - this one’s for you.What You’ll Learn in This Episode:Why we don’t talk enough about the in-between seasons of business (& how
How Allison Hardy Grew Her Email List from 4K to 10K Without Ads or Social [Ep 201]
In this episode, I’m joined by email marketing queen Allison Hardy for a behind-the-scenes look at how she grew her email list from 4,000 to over 10,000 subscribers - all by leaning into bundles, using my Bundle Like A Boss dashboard, and getting support inside The Email Growth Club.No ads. No burnout. No social media hamster wheel.Just one smart strategy, executed consistently - with massive resu
What I Know For Sure After 200 Episodes - Email, Visibility & Building a Business That Actually Lasts [Ep 200]
This week marks a massive milestone - 200 episodes of The Email Growth Show 🎉And I couldn’t let it pass without sitting down to reflect, rewind, and share what I wish I’d known back at episode one. From the lessons I learned the hard way to the advice I now give my clients inside The Email Growth Club and Headliner Mastermind - this one’s honest, unfiltered, and full of clarity for wherever you ar
3 SEO Traffic Secrets Every Entrepreneur Needs to Grow Their Email List with Britt Reber [Ep 199]
In this week’s episode, I’m joined by SEO strategist and agency owner Britt Reber to uncover why SEO still deserves a seat at your marketing table - especially if you’re building your business without dancing on reels or throwing cash at ads.Britt breaks down her 3-part traffic system that’s helping online business owners show up on Google (without needing to spend 10+ hours a week geeking out ove
How I’d Build My Email List From Scratch in 2025 - Without Social Media or Ads [Ep 198]
This week I’m walking you through exactly how I’d grow my email list from scratch in 2025 - no social media, no paid ads, no burnout.This is a step-by-step breakdown of what I’d ignore completely, what I’d focus on instead and the exact moves I’d make to build a powerful, engaged list from zero.Spoiler: it’s not about doing more - it’s about doing what actually works.What You’ll Learn in This Epis
You’re Not Lazy - You’re Just Building a Business That Doesn’t Fit [Ep197]
In this week’s mini episode, I’m throwing some loving truth your way: you’re not inconsistent, unmotivated, or broken - your business just might not be designed to fit you.Because here’s the thing: burnout doesn’t always come from doing too much. Sometimes it comes from doing too much of the wrong stuff - the “shoulds,” the noise, the strategies that look good on paper but feel like crap in practi
What I’ve Learned From Hosting 60+ Expert Conversations [Ep 196]
This week I’m pulling back the curtain on what really happened behind the scenes of hosting over 60 expert interviews for Inside The Inbox - and how it’s changed the way I run my business, show up as a leader, and support my clients in growing their audience through aligned visibility. Because spoiler: it wasn’t just good for list growth. It transformed how I think, how I sell, and how I lead. Wha
My Best Performing Emails in April (Opens, Clicks & List Growth!) [Ep 195]
Ever wondered what actually works when it comes to list growth and email marketing in 2025? In this behind-the-scenes episode, I’m breaking down exactly what happened inside my inbox in April - the emails I sent, the best-performing subject lines, and how I added 346 new subscribers without paid ads, endless reels, or overthinking the damn funnel.From raw, real storytelling to a $50 live workshop
