Doctor Branding Podcast
Doctor Branding Podcast is a show hosted by the fictional 'Doctor Frank' who answers questions about branding, whether for your own business or for clients. Despite the title, the host is not a real doctor, adding a playful touch. Each episode offers practical branding advice in a friendly, question-and-answer format. The podcast is associated with the Substack newsletter at gdayfrank.substack.com.
Episodes
OH S**T, WE NEED A BRAND AUDIT!?
What can you expect from this podcast episode?“Oh s**t, we need a brand audit” might sound like the start of an uncomfortable conversation, but this thing called a ‘brand audit’ can give you the clarity to work out what your brand needs next to win. This week’s podcast episode starts with the brand identity I developed for Alice CPA, an audit firm in New York City, where we used toilet paper packs
You know your business. But do you know why customers choose your brand?
What can you expect from this podcast episode?You can know your business inside out and still misunderstand why customers choose your brand. This week’s podcast episode looks at how customer research can help you move beyond assumptions to understand who buys from you, what they need and the circumstances that lead them to choose your offering. Using two fictional brands I’ve developed, Popits pop
AI in the hands of a branding guy
What can you expect from this podcast episode?AI can give anyone access to branding and marketing tools, but access to the tools doesn’t necessarily mean you’ll get the same outcome. This week’s podcast episode looks at the difference between using AI yourself and having a branding, marketing or creative professional use those same tools, where their experience can help determine what to ask for,
Name first, product second
What can you expect from this podcast episode?Name first, product second. When every piece of marketing leads with what you sell rather than who is selling it, there’s a risk that all the attention you’re generating is helping people remember the product, category, or even competitors, instead of remembering your brand. This week’s podcast episode looks at why putting greater emphasis on your bran
Is branding just a memory game?
Every interaction someone has with your brand, from seeing your logo and packaging to hearing your music, visiting your store, seeing your content or speaking with your staff, has the potential to create another memory they can connect back to you. This week’s podcast episode looks at how brands can build stronger awareness and long-term memorability by creating more recognisable and connected way
The hardest part of branding is maintaining your brand
What can you expect from this podcast episode?Building a brand at the start is the exciting part. Maintaining it over years, through changing teams, priorities, budgets and the constant temptation to mess with it, is where the real work begins. Much like a marriage, brands can go through a honeymoon phase, a reality check, power struggles, the seven-year itch and, if you stick with it long enough,
A concept makes a better brand
A great brand isn’t always built around what it sells. Instead it can be built around a bigger idea that gives people something memorable to connect with long after products and services evolve. Now, for many businesses, they focus on communicating what they offer. But the strongest brands I believe create meaning beyond the transaction, shaping everything from their messaging, visual identity, ex
Why Branding?
This episode is all about a question I get asked more than almost any other: Why does branding actually matter? So much so I put a list of 10 dot points on my G’day Frank brand services website about the 10 biggest reasons I believe better branding leads to better business success.Which covers everything from helping customers choose you over competitors and pay a premium, through to building loya
The things big brands get right that a little brand can do too
What can you expect from this podcast episode?Big brands have plenty of advantages that smaller brands don’t, but that doesn’t mean smaller brands can’t learn from what they consistently get right. In this episode, I looks at some of the simple branding principles that businesses of any size can use to become more recognisable, memorable and easier to think of when needed. From choosing a shorter
Deal or No Deal? Choose a Briefcase and unlock your next big brand win
In the last 15 years I’ve accumulated a fair share of the do’s and don’t’s when it comes to developing and managing a brand to help it succeed and in turn, see greater business growth and success from that investment of time, effort and money into your brand.Inside each of these 20 briefcases is a brand-related tip for your branding and marketing efforts that I want to share with you. No matter if
It's not how big your logo is, it's how you use it
In this episode, I’m looking at why “make the logo bigger” isn’t always the answer, and why effective branding is less about the size of a logo and more about the meaning attached to it. From packaging and signage to positioning and marketing, every touchpoint shapes what consumers think and feel when they see your brand.You’ll learn why a logo is identification, not communication, why context mat
Positioning vs. Purpose, is there a difference?
Many businesses spend a lot of time talking about their purpose. While some spend a lot of time talking about their positioning. But they’re not the same thing.Purpose is why your business exists. Positioning is the space you want to occupy in customers’ minds. This episode explores the difference between the two, why businesses often confuse them, and why having a meaningful purpose doesn’t autom
What does a good branding person actually do?
Most people think a branding person designs logos. And while that can be part of the job, branding often goes much deeper than visual design alone. From brand strategy, internal team culture and messaging through to customer experience, brand naming and brand touchpoints, there are many different ways branding can influence how a business is perceived and remembered. This episode explores what bra
Create a new distinctive asset for your brand
In this episode, I talk about one of the easiest branding wins most businesses could make today… creating a new distinctive brand asset and actually committing to using it consistently.Because while most brands rely on the same logos, colours and generic messaging as everyone else in their category, the brands people remember usually give customers multiple things to recognise and associate with t
Don’t be a brand that sacrifices personality for professionalism
In this episode, I talk about why so many brands are missing out on a big opportunity by sacrificing personality in the pursuit of looking “professional.” By only focusing on how your brand looks and falling back on safe messaging that every other brand does, I explore why distinctiveness matters more than ever if everyone is playing the same game. Because while consistency helps build recognition
One FMCG product brand or many?
In this episode, I break down the three main ways brands approach selling multiple products on supermarket shelves, and why the strategy behind it matters far more than most people realise. From Coca-Cola owning Sprite and Fanta, to Kellogg’s endorsing products like Corn Flakes, I unpack the difference between a House of Brands, a Branded House, and an Endorsed Brand model, otherwise known as bran
How much does a logo design cost?
In this episode, I break down one of the most common questions I get asked: how much does a logo design actually cost? And the honest answer is… it depends. Because you can get a logo for next to nothing, or you can spend thousands. But what I unpack here isn’t just the price ranges, it’s what you’re actually paying for at each level and why so many businesses get this wrong. From cheap templates
Is your branding sh*t?
In this episode, I ask a pretty blunt question: is your branding actually doing its job...is it s**t? Or is it quietly holding your business back? I diagnose the common signs I see all the time, like inconsistent messaging, forgettable visuals, and brands that look fine on the surface but don’t give people a real reason to choose them. It’s not about whether your logo looks good. It’s about whethe
How to destroy brand trust in 15 seconds with AI
In this episode, I demonstrate just how easy it is to destroy brand trust in seconds using AI and why so many businesses are playing with fire without realising it. With tools now capable of generating hyper-real people, testimonials, and content, the line between what’s real and what’s fabricated is getting dangerously thin. And while it might feel like a shortcut to credibility, I explain why th
Stop, that’s too many brand colours
This episode is a straight-talking take on one of the most common branding mistakes, using too many colours. I break down why more colours don’t make your brand more creative, they make it harder to use, harder to stay consistent, and harder to remember. You’ll hear why the strongest brands commit to one or two core colours, how restraint actually leads to more effective branding, and what happens
The most overlooked part of branding is a team culture
This episode breaks down one of the most overlooked parts of branding, what’s happening inside your business, not just what you show on the outside. I talk through why branding isn’t built on logos, colours, or messaging alone, but on the internal identity your team actually believes in and delivers every day. Because when there’s no alignment internally, inconsistency creeps in, experiences don’t
Most brands don’t fail, they just lose momentum
This episode is a reality check on why most brands don’t actually fail, they just fade out. I talk through how momentum is what really drives brand growth, and how so many businesses lose it by going quiet, getting inconsistent, or only showing up when things get slow. Because the truth is, brands don’t disappear overnight, they just slowly become forgettable. So I break down what causes that drop
The cost of building a brand
Building a brand isn’t just about what you spend upfront, it’s about what that investment unlocks over time. In this episode, I talk through the real cost of building a brand. I also cover how a well-built brand creates long-term value, makes your business easier to choose, and ultimately works harder for you day to day, so you can decide for yourself… is the cost of developing a brand worth it? G
Make branding uncomplicated
Branding gets overcomplicated far too often, so in this episode I show why stripping it back to what actually matters is the better branding approach. I talk through why a brand shouldn’t live in a thick strategy document that no one reads, but instead be simple enough that your whole team can understand it and use it every day. From purpose and values to messaging and visual identity, I explain h
Is a good brand name more important than a good logo?
In this episode I explore an important branding question: is a good brand name more important than a good logo? I break down the role brand names and logos play in brand recognition, why many businesses overvalue logo design, and how stronger brand naming can help businesses stand out, be easier to remember, and build long-term brand equity. If you’re thinking about brand naming, logo design or bu
When is it time to rebrand?
In this episode I unpack the question I get asked all the time, when is it actually time to rebrand? I walk through the difference between a full rebrand and a simple refresh, and explain why a rebrand is not just a new logo but a strategic reset around target customers, positioning, objective and identity direction. I cover the key signals that it is time to start again and when a lighter refresh
Don't put your logo there
In this episode I'm guiding you through several use cases to demonstrate how to use your logo effectively so your brand is recognised quickly and easily over 4 situations your brand will potentially appear to a customer with its logo. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
How can we expect AI to help us do better branding if we don’t know what better is?
In this week’s episode I’m exploring whether AI can actually create “better” branding if we as humans do not first understand what better means and looks like from experience, skill and taste. I’m arguing that AI is a powerful tool for speed, exploration and efficiency but not a replacement for strategy, taste or creative judgment. It highlights the risks of relying on AI without clear direction,
5 things your real estate brand hasn’t done, yet
Here are 5 things every real estate agency brand can do this year to attract new clients in your community that your competitor down the road probably hasn’t done. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
What is better branding, actually?
I’ve been saying for a bit over a year now, ‘do better branding’ and realised in that time I’ve never properly articulated what I mean by that and what is better branding, actually? So let me show you what better branding can look like for businesses that recognise the value of developing a brand. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Don't skip the strategy for your brand
Most small businesses don't even consider developing a brand, let alone a strategy, but if developing a brand is one of your goals for 2026, don't skip the strategy to develop it and this is the episode that explains why. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
“I only need a logo” - Why better branding needs more than a logo
In this episode I’m talking about why a brand is more than a logo, to echo the millions of times a branding or marketing person has said this into a void. In the hopes it will be a shot in the arm that many small business owners need to see branding as more than just the visual icon that represents their business and go a bit deeper in the same ways that big brands do. Because it is achievable to
Merry Christmas! But also, did Coca-Cola invent Santa?
In the final episode of Doctor Branding this year, we're finishing on a festive note to find out whether Coca-Cola really did invent Santa, and if there's a branding-related take away to learn from. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.
Should I do an unpaid internship after graduating, as a designer?
For many of us, landing a job can be a tough gig and in some workplaces they need over-the-top qualifications, while others only offer unpaid roles to juniors. So should you take that chance? Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substac
Do we need a minimum level of engagement for our brand services?
When things get busy, sometime we don't have the capacity to help everyone that comes our way, so what can be done when smaller jobs aren't the work you can take on right now? Let's treat this. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.subst
How do I know if my targeting is working or not working?
Are we focused on the right kinds of customers or their needs to attract them and make them think of us when needed? Are we too niche or too broad? Let's look at targeting for better brand success. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.s
How can I make a living as a designer without client work?
For some designers, working with clients isn't their schtick. Good news is there are plenty of other ways to make a living as a designer, especially in branding, without client work. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/sub
Why aren’t my customers remembering my brand?
This can be a struggle for many brands to be the go-to brand people think of. So let's lay out some ways for brands to be more easily remembered and thought of when needed by customers. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/
Are higher-paying clients easier to work with?
There's this trite saying going around in design/branding circles that higher-paying clients are easy to work with and lower-paying clients are hard to work with. Let's put this misconception to rest. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfran
Does my e-commerce brand need to do Black Friday sales?
It has grown bigger and bigger in the last decade to the point it's not just one day anymore. And with every other retailer doing Black Friday sales, does it mean you need to as well? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank
RGB or CMYK brand colours first?
Many branding designers are now adopting an RGB-first approach to brand colour selection, but is that the optimal process of choosing brand colours? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
One brand or multiple brands?
One of the harder decisions to make in branding is crossing the brand architecture bridge, to decide if you should have one brand or multiple brands for different offerings. Let's prescribe a solution. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfra
What is The Brand Map?
A few months back, Doctor Frank put together a document called The Brand Map, to map out all the pieces of building a brand and where they fit. So let's better navigate this map. To download the Brand Map PDF, head to http://bit.ly/3wXJFow. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get fu
What is Doctor Frank's branding process?
We've covered many bases of branding and what the Doctor has prescribed others to do, but what is the Doctor's process for developing a brand with his clients? Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Is branding or managing a brand harder?
No matter which is harder, both require consistent attention, detail and longevity in mind. So let's see what the people think and diagnose which might be the harder effort to put in when growing a brand.Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.s
How much should a logo cost?
It might be a question that is like asking how long is a piece of string? But let's break down how a logo can be costed and the reasons why some cost more than others, especially for a small business. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.subs
How do you build long-term brand equity
Sure the big brands we know and buy from have tremendous brand equity. But they didn't always. Which means you can build this equity and there is no better time than now to start, in these 5 ways. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack
Our new branding is complete, now what?
What do we do once we've got a branding ready to make our mark. Let's put together a treatment plan of what is next for your brand once you have your ducks in a row. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
How do we keep our brand consistent?
It can be a challenge to maintain your brand with a consistent presence. So let's treat Brandconsistosis. Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
What makes a good brand identity?
With any new branding, be it an entirely new brand, a rebrand or a minor refresh, what makes for a good brand identity, if not a great brand identity? Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.subs
Are branding people contradicting themselves?
A bit of a prickly question has come in that has identified some branding people are contradicting their own advice to businesses and designers, with what they do themselves, so lets treat this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.
Why are people so negative when a brand rebrands?
Doctor Frank is getting fired about about this one. We're talking PayPal, Burger King, Formula 1 and KIA. And we're unpacking why people get negative about rebrands. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Is it OK to use A.I. in your branding?
The more A.I. enters the chat, it is creeping it's way into branding in many ways. So is it ok to use it in a branding process or even a final output? Let's look more into this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
What are the top things I should learn in Adobe Illustrator
If you're starting out in branding and perhaps getting into using Adobe Illustrator for the first time for your design work, let's go through the top tools, panels and shortcuts to do better branding. If you're looking for a bonus tool to export your logos from Adobe Illustrator, check out Logo Package Express. Please take a piece of brand candy, the Doctor's free resource guide to do better brand
What is a brand audit and when is one needed?
To help our brand succeed we need to analyse, measure, tweak and manage our brand over time. To help do that, a brand audit can help achieve this. So let's look at what and when this is needed. Let's treat this branding ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Docto
Is Adobe getting too expensive to design with?
When the cost of the tools we use to design and market our brands is going up, is it time to switch or reframe the problem and solve it in a different way? Let's treat this branding ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/s
Is there such a thing as too many brand colours?
The simple answer is yes, but let's break down why this is the case and treat potential cases of 'Kaleidoscopic-brandatrophy', for brands using to many colours. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Brand or product-first packaging design
Brandorproductitis is a unique brand-related problem for brands that require product packaging to stand out on the shelf from the competition. So let's unpack this packaging design ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/su
What if a new competitor uses your brand colours?
There will always be new players that enter the arena in your industry, but what do you do if they also use the same brand colours? Is it coincidence, is it sabotage? Lets treat this problem. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/
Where can I learn logo design and branding?
With a plethora of options and people to learn from, here are some of the best resources and courses to learn logo design and branding when starting out. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Should my personal and business brand be separate?
Two seperate brands or conjoin them to make your brand presence easier? It all comes down to the intention behind your personal brand. So let's diagnose Brandconjoinment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Where can I find a good logo designer?
Logo design is a particular part of branding that most focus on and with good reason, but finding a good logo designer can be tricky, so lets treat Logosearchalitis and find you a good designer. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.c
Personal brand name or business brand name?
When you're looking to lean more into a personal brand, especially if you're starting a business at the same time, it can be tricky to know how you name your brand or brands. So let's treat this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.
What if your branding price is too high?
When expectations don't align with the cost of doing branding, like any product or service, there's a disconnect where a client/customer isn't willing to pay. So let's treat Valuenoma. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscri
Do I need to pay for a font license?
Depending on the font or typeface, there are license agreements for font usage and for many of these, they require a payment. But what happens if you don't pay? Let's treat Fontusilitis Licenfoma. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack
What if a client doesn't pay the final 50% branding payment?
Many branding professionals and designers typically charge for their services with a 50% deposit and 50% on delivery. But what if a client goes AWOL mid-project? Let's treat Fiftygonoria. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subs
What does your day as a creative look like?
A different kind of question this episode, as it's one about the Doc, as he's asked what his day as a branding person and content creator looks like. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Is there a difference between a brand identity and visual identity?
Are they one in the same or is there a difference between the term 'brand identity' and 'visual identity'? The doctor breaks it down with a differential diagnosis. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
What do you do when you find another brand with the same branding you've made?
This could be the worst nightmare for branding and business people alike, finding out there is another brand very similar to yours after updating your branding. So let's address this IP Dilemma. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscri
What is brand positioning?
Whether you're getting into brand strategy or you're a business wanted to establish an effective position in your market, let's outline what brand positioning is and how to keep it simple & effective. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/s
Can a brand really be ethical and stand for something more than profit?
It's a big question to try to answer in this episode when business meets brand, higher purpose meets capitalism and how do you walk the line as a business, or do you even need to? In this episode, I share my thoughts. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfra
How valuable are brand values?
Whether there's 3 or 10 of them, brand values can make an impact on a team and in turn a business, if developed and used effectively. So let's treat Brand Valueitis to make brand values, valuable. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subsc
How do I grow my branding business?
You're hitting a wall of clients that can afford you or you have too many clients to handle and it's time to grow your branding business, but how do you do it? Let's treat Business Growing Pains. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy*NOTE* You may hear an audio distortion of a secondary voice (my voi
How much should a logo cost?
When it's time to update your logo and you're comparing options of branding service providers, you're stuck knowing what is a reasonable fee for logo design. So let's remedy Logopricitis. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy*NOTE* You may hear an audio distortion of a secondary voice (my voice) in t
What logo file should I use and where?
With so many logo files potentially given to you by a designer, you're probably left saying "OMG!?". So let's treat OMPNG to give you the prescription for effectively using your logo files. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
How do I protect my brand name and logo?
When you have assets that are of value to your business you protect them, right? So let's treat the confusion around protecting your brand name or logo by diagnosing Protectorbranor. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Do I need a personal and business social media account to promote my brand?
Whether you're a one-person business or a team of many, let's treat Personasociotonin to decide what is right for you when showing up for your brand with social media accounts. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
How do I bill for my branding services?
Let's treat Brandbillixiety to confidently bill for your branding services, be it 50/50, 100% up front or prescribe some other weird and wonderful ways to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Is Canva worth the hype for my business?
It's Aussie, it's free (kinda) and it's useful. But how useful and does it live up to the Canva Hype? Let's diagnose this one to find out if it's worth it for your business to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subsc
Do I need help to keep my brand present on social media?
Maybe it's because of a gut feeling telling you that your online presence is lacking, or you're getting FOMO from competitors standing out on social media. So how do we cure Socialeftoutitis? Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
