Sip On This: The Digital Marketing Podcast
This is a weekly podcast from the team at Multimediax, a digital marketing agency. Each episode explores the latest trends, strategies, and insights in digital marketing, covering topics like SEO, social media, and more. The show aims to provide actionable advice for both seasoned marketers and newcomers, encouraging listeners to tune in with their favorite drink for a dose of marketing inspiration and education.
Episodes
EP 30: Stephen Fenech on AI, Search & the Future of Tech
In this episode of Sip on This, Naj and Emad sit down with Stephen Fenech, founder of Tech Guide, to unpack what it really takes to build authority, trust and a lasting personal brand in the digital age. From launching one of Australia's most recognised independent tech publications to adapting through the rise of AI, Stephen shares the lessons he's learned from more than two decades in
EP 29: Content That Gets Cited: Writing for Humans, Search Engines, and AI Systems Simultaneously
In this episode of Sip on This, Naj and Emad sit down with Nick Brogden from Earned Media to talk about one of the biggest shifts happening in marketing right now.Most businesses are still writing content the same way they did two years ago. The problem is the rules have fundamentally changed, and the businesses that figure that out first are going to have a serious edge.In this episode we cover h
EP 28: HubSpot for Growth: How the Right CRM Changes Everything About Your Marketing
At some point, most growing businesses hit a wall. Not because the marketing isn’t working, but because there’s no clear way to see what’s actually happening across the whole operation. Leads come in through different channels, data lives in different places, and nobody has a complete picture of anything.In this episode we cover how implementing the right CRM stops that from being the case.Naj, An
EP 27: Your Google Rankings Just Changed: AI Overviews and the Future of SEO
AI Overviews are here, and they’re quietly reshaping how customers find, research, and buy from businesses online. In this episode of Sip on This, we sit down with Nick from Earned Media to break down what’s actually happening with Google’s AI Overviews, what it means for your SEO strategy, and why the businesses that adapt now will have a serious edge.In this episode, we cover:– Why traffic dropp
EP 26: Paid Media in the Age of AI: Why Your Creative Is Now Your Targeting
Is AI running your paid ads, or running them into the ground?In this episode of Sip on This, Naj, Emad, and Matt break down what's really happening inside Google and Meta as AI takes over paid media, and what it means for your business if you're still doing things the old way.From $411 clicks to hidden search terms, the platforms are changing fast. In this episode, we cover:- How paid ad
EP 25: The Web Design Conversation Most Agencies Won't Have With You
Is your website holding your business back? In this episode of Sip on This, Naj, Emad and Andy break down what it really means to have a website that works as a growth engine (not just a pretty face online).If you're spending money on SEO, paid ads, or social media but still not seeing results, your website might be the problem.In this episode we cover:- Why cheap websites can cost you more i
EP 24: PREPARING FOR BLACK FRIDAY - A Digital Marketing Agency's Insights!
The biggest sale of the year is almost here! Mark your calendars for the 29th of November or maybe even earlier as there is a wave of early deals predicted this year! As a business are you ready? In this episode of Sip on This, we discuss from a Professional Digital Marketing Company's POV Black Friday insights, tips, tricks, experiences and more! If you're a business, agency or someone
EP:23 Web Development Declassified - Are you being ripped off?!
In this episode of Sip on This, host Najib and guests Andy and Huss our Web development team NERD OUT about the world of websites. They dive into how when the wrong tech stack is chosen for clients it can impact marketing campaigns, tracking, design and UX. As well as ethically selecting the right technology for specific web development jobs. When are these developers taking advantage of people ne
EP:22 Crumbl Sydney DRAMA, Coles & Woolworths Sued?!, FAKE Mobile Games!
In this week's episode of Sip on This, host Bianca and guests Vic and Ryan discuss current marketing SCANDALS! From the Crumbl Cookie Sydney pop-up store drama where two young boys decided to pretend to be "Crumbl", bring back 800 cookies to AU from the US in their luggage to resell to the general public for $17.50.... to the impact and result of "Shrinkflation". The two M
EP:20 Why GOOD Office Culture Matters! A Peek Inside Our Office 👀
Join host Bianca and guests, Anna, and Steph as they discuss office culture, team dynamics, and the importance of work-life balance. The girls all share insights and stories from previous workplaces and compare them to their experience at MMX. They cover fun office activities, the significance of open communication, and the role of managers in creating a supportive environment.
EP:21 Does Local SEO ACTUALLY Work?
Welcome back to another episode of "Sip on This" NERD OUT edition. In this video Emad, Nav and Steph delve into the intricacies of local SEO, focusing on it's importance, challenges, and strategies for success. They discuss the evolving nature of local SEO, particularly for multistore businesses, and emphasise the need for consistency in information, localised content, and effective
EP:19 Do Real PPC Experts Use The Google Recommendations?
In this episode of “Sip on This,” Matt, Cuan and Emad dive into various PPC topics, focusing on Google Ads recommendations, bidding strategies, and Performance Max (PMax) campaigns. They share their insights and experiences, discussing the pros and cons of following Google’s automated suggestions.
EP:18 Answering Common Design Questions: With Our Creative Director!
In this episode, our Creative Director, Huss, answers some of the most frequently asked questions about design. Join Bianca, Naj, and Huss as they dive into topics like the importance of brand guidelines, overcoming rigid client guidelines, the role of a creative director in a marketing agency, and the benefits of landing pages. Huss also shares insights on balancing client requests with effective
EP:17 Keeping Creativity Alive: Overcoming Creative Exhaustion
Join host Bianca and guests Ryan, and Andy as they delve into the challenges of maintaining creativity in digital marketing and everyday life. In this episode, they discuss the causes of creative exhaustion, the impact of repetitive tasks like seasonal promotions, and the importance of collaboration and inspiration. They also explore how companies can stand out with unique campaigns despite budget
E16: Unlocking Social Media Success: Expert Answers to Your Top Questions!
Welcome back to our podcast! In this episode, our social media manager takes the hot seat to answer the most burning questions about social media. From the best times to post to the importance of content quality, we cover it all. Whether you’re a business owner or just curious about social media strategies, this episode is packed with valuable insights.
E15: Growing Up In The Digital Era: Gen Z's Nostalgic Reflection On Technology!
Join hosts Bianca and Ryan as they take a nostalgic trip down memory lane, discussing what it was like growing up in a world with limited technology and witnessing rapid technological advancements over the years. From playing outside and enjoying simple childhood games to the introduction of iPads and smartphones, they share their unique perspectives on how technology has shaped their lives and th
EP14: Google Search Algorithm Leak: What we know!
Naj, Nick and Emad discuss the recent Google search algorithm leak and review some key findings.
EP13: The Power of Emotion in Marketing: Creating Emotional Connections with Consumers
Emotions play a significant role in consumer decision-making. In this episode, we explore the power of emotional marketing and discuss strategies for creating emotional connections with consumers through storytelling and branding.
EP12: The Evolution of Email Marketing: Strategies for Success in a Saturated Inbox
In this episode, we explore the changing landscape of email marketing and share effective strategies to cut through the noise and engage with your audience.
EP11: The Power of Personalisation: Using Data to Deliver Tailored Digital Experiences
In this episode, we explore the impact of increased personalisation in digital marketing, discussing how businesses leverage consumer data to create customised experiences for their audience.
EP10: The Changing SEO Landscape: AI And The Rise Of Video Content
The Changing SEO Landscape: AI And The Rise Of Video Content Attention spans are getting shorter and screen time is going up. In this week's episode, we discuss how the SEO industry is changing thanks to the rise of AI and video content.
EP9: Word Travels Fast, Misinformation Travels Faster
Word Travels Fast, Misinformation Travels FasterIn this week's episode, the Multimediax team unpacks the viral spreading of misinformation on social media platforms and the implications it can have on society. We dive into how user error and calculated algorithms combine to make a recipe for social media disaster.
EP8: How To Plan And Prepare For A Cookieless World
A cookieless world is coming and it's waiting for no one.In this week's episode, we discuss exactly what this means for advertisers and how you can prepare your business now to ensure minimal disruption.
EP7: Crafting Controversies: The Art of Influencer and Brand Publicity Stunts
In this episode, we take an insider look into the world of influencer and brand publicity stunts, unpacking the hidden strategies behind the not so "accidental" controversies.
EP6: Balancing Your Budget: The Ideal Split Between Content Creation And Ad Spend
When budgets are tight, it can be tough to know which spend will get the best return. In this week's episode, we debate the importance of ad spend vs content creation for digital marketing success.
EP5: Inside The World Of Influencer Brand Trips
Inside The World Of Influencer Brand Trips In this episode, we talk about all things influencer brand trips. From influencer selection to detailed deliverables, we dissect all the ins and outs behind the trips the internet loves to hate.
EP4: To Degree Or Not To Degree: Pathways to Success in Marketing
School then university then job…? In this week's episode, we debate the importance of adegree for pursuing a career in marketing.
EP3: The Illusion of Anonymity: The Story Your Online Activity Tells
Is your phone listening to you? In this week's episode, the team exposes the reality of online tracking and explores the ethics of marketers utilising your data.
EP2: Shopify Startup Guide: Essential Tips For Small Business Success
Looking to launch your e-commerce business? In this week's episode, we talk about all things Shopify set up, from themes to policies and everything in between.
EP1: Digital DNA: Is The Internet Really Forever?
We’ve all heard the internet is forever but what does that really mean? In this week's episode, we discuss exactly how much data you are giving over and the ways you can use it to your advantage.
