The Small Business Big Marketing Podcast with Tim Reid
The Small Business Big Marketing Podcast is hosted by Tim Reid, also known as Timbo. He interviews innovative founders from the world of small business. Guests share where their original business idea came from, how they brought it to market, and the strategies behind their growth. The award-winning show is packed with practical marketing advice for small business owners. It aims to help listeners build their business into a thriving empire.
Episodes
A Street-Fighter Mentality Built New York Minute Into An Award-Winning Burger Franchise | 666
Antony Crowther is a 'street fighter' who built New York Minute, a burger franchise with 30 locations, that is now down to six. And guess what? He couldn’t be happier! Strap in for an inspiring story of business resilience, adaption and reinvention. And some very actionable business and marketing tips along the way. In this high-energy episode of The Small Business Big Marketing Podcast, I s
How One Tiny Hardware Store Turned Me Into a Customer for Life (and How You Can Too) | 665
Keen to turn your precious customers in to customers for life? In this solo episode of Small Business Big Marketing, I turn my week of errands into a marketing masterclass. I’ve just had a haircut, visited the shrink, and—clumsy me—snapped two pairs of prescription glasses. While ticking off my to-do list, I couldn’t switch off my marketing brain. So I’m sharing
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Why listen to The Small Business Big Marketing Show with Timbo Reid? [Trailer]
G’day, I’m your host Timbo Reid, and welcome to the 16 year-old award-winning Small Business Big Marketing Podcast. I’m guessing you’re a motivated business owner keen to grow that beautiful business of yours into the empire it absolutely deserves to be. Well, you’ve come to the right place. I’ve been in marketing all my working life (that’s a
A heart-felt update from Timbo | 664
Hey motivated business owner, Timbo here. I trust your business is thriving, as are you. I haven't been. It's been almost two years since we last spoke, so I thought I owed it to you to let you know what's been going on, and what's about to go on. So here's a little message from yours truly. Key points if you can't be bothered listening: I've been battling some mental health demons - anxiety, dep
Unconventional & Unstoppable: Parker Olson's Wild Marketing Tactics That Are Redefining Marketing | 663
Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights
Renae Bunster's Fiery Path to Success: Transforming a Passion for Hot Sauce into a Thriving Food & Beverage Business | 662
Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion! A little more about Bunster's Worldwide founder Renae Bunster ... During a holiday throug
Tips for looking sharp in business with New York fashion stylist Nicole Russo | 661
As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well. If that’s the case, then you’ll love the tips New York stylist Nicole Russo has to share. It’s
How to create an untouchable business by doing less | 660
Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Mobile Skips owner Jacob Spencer ... Eight years ago, and without any industry experience, Jacob Spe
Being On-Purpose & Honouring Your Creativity with Frank Greeff | 659
Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cover one very important point. One that if you truly
Tiny Cabins, Big Names: How Unyoked Caught the Eye of Matthew McConaughey & Apple | 658
Dive into the world of strategic partnerships on The Small Business Big Marketing Podcast as we explore Unyoked's journey with co-founder Chris Grant. Discover how their alliance with Matthew McConaughey and Apple epitomises the fusion of nature and business, and learn the secrets behind Unyoked's success. This is a masterclass in leveraging high-profile collaborations to redefine the escape from
Mastering SEO 2024: Leveraging Helpful Marketing for Top Rankings with Harry Sanders | 657
Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ads, this is an episode you can't afford to miss! A
From the Kardashian's Doorstep to Aerial Banners: The Unconventional Marketing Genius of Shhh Silk's Olivia Carr | 656
Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 year-old, award-winning) Small Business Big Market
Frank Greeff's $180 million dollar roll of the dice | 655
Eleven years ago, Frank Greeff was a chef. Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more
Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear's Ben Leonard | 654
Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six million large ones! It’s an unbelievable episode 654 of
Stuck On The AI Treadmill? How To Put AI To Work For Your Business | 653
Can you believe it’s not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners do our best to wrap our heads around it. It’s another artificially intelligent episode 653 of The (14
Inside the Canva Empire: The $25.5B Vision of a 19-Year-Old Melanie Perkins | 652
Canva's Melanie Perkins. From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little mor
Discovering Your Unique Business Niche: Lessons from the Master of Category Design, Christopher Lochhead | 651
How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Category Desig
Go for stupid and achieve the unbelievable with Steve Sims | 650
Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategically stupid episode 650 of The (14 year-old, awar
B2B Sales Tips For Small Business With BindiMaps Mladen Jovanovic | 649
Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year-old, award-winning) Small Business Big Marketing
How a $40 million stone business owner has built a rock-solid empire | 648
Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful peaks and troughs. It’s a not-so-rocky episode 648 of
AI for small business: A beginner’s guide with Dr Catriona Wallace | 647
AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s a no holes barred, slightly scary, and definitely artificially intelligent episode 647 of The
How (& why) to target small compounding growth initiatives not short-term sales with Ferndale's Leigh Edward | 646
Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s episode 646 of The (14 year-old, award-winning) Smal
How to slowly launch a successful FMCG brand | 645
Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge. That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome episode 645 of The (14 year-old, award-winning) Small
Reality TV Veteran Dan Munday on how to generate big ideas | 644
Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you’ve got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the success of shows including Survivor, The Apprentice and Real Housewives. It’s a big-thinking episode 644
Sexual Well-Being Entrepreneur Hugh Crothers is Disrupting a Category Full of Stigma | 643
Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Sma
Waze Founder Noam Bardin Has Launched a Twitter Alternative Called Post | 642
Can you imagine starting a new social media platform? The money required, the resources, not to mention the time and the risk! It’s certainly not for the faint-hearted. Well, today we meet Noam Bardin, a Silicon Valley veteran and the Founder of Post.News, a new social media that's taking Elon Musk’s Twitter head on! It’s a take-on-the-big-boys episode 642 of The (14 year-old, award-winning) Small
The surprisingly simple wealth-building strategy of website investor Matt Raad | #641
Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today’s guest. Matt Raad (and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raad, in a get-rich-quicker-than-you-may-have-thought
The Brady Bunch Phenomenon: Realtor Danny Brown's Insider Secrets on Selling this Iconic House | #640
There’s a story of a lovely lady, who was bringing up three very lovely girls. You know the rest, right?! Well, that lovely lady’s home (and her hubby’s) is now for sale, and today we hear from the Beverly Hills real estate agent, charged with selling the Brady Bunch’s house. It’s a family-friendly episode 640 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more
Time management expert Kate Christie on living your best business & personal life | #639
Kate Christie is all about living your life to the fullest, in business and in pleasure. Not only, as a time management expert, can she find you 30 guilt-free hours a month; she can then get you designing your best life thanks to what she calls your very own Life List! It’s a timely episode 639 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Life Liste
If only more businesses were run like Tuscan butcher Dario Cecchini’s | #638
Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little mor
How writing changed Tim Denning's business life forever | #637
Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you’re keen to discover how writing can turn your business and mindset around then yo
How a big night out turned into a world first product with Zip Zap's Bailey Page | #636
Join Timbo's Membership and take control of your marketing Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to young Bailey, who upon waking the next morning (ha
How to write a book and grow your business in 2023 with best-selling author Kim McCosker | #635
Join Timbo's Membership and take control of your marketing Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card. You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of havin
Layne Beachley Reveals Her High Performance Mindset Tips For Business Owners | #634
Join Timbo's Membership and take control of your marketing In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made in order to achieve her dreams. And fortunately, it’s something we can all apply to bot
From Rumours To Riches: Fleetwood Mac's Manager Dennis Dunstan On Managing The Biggest Band In The World | #633
Join Timbo's Membership and take control of your marketing Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter, he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Dennis knows a thing or three about managing a succes
The key steps to opening a successful cafe in 2023 with Padre Coffee founder Marinus Jansen | #632
Join Timbo's Membership and take control of your marketing Have you ever thought “Stuff it! I’m going to open up a cafe. I love coffee, I love people and I’m looking for an easy lifestyle business?” Come on, who hasn’t at some point thought that or something similar? Well, let’s find out how easy that really is from a fellow who’s created and sold one of Australia’s leading bespoke coffee brands,
How to achieve a 99% customer satisfaction rating with freelance accounting software co-founder Oliver Garside | #631
Join Timbo's Membership and take control of your marketing Oliver Garside is the Chief Evangelist of Rounded - an Aussie accounting software built by a freelancer to make other freelancers' lives easier. With a customer satisfaction rating of 99%, he's practically a customer whisperer. So, if you want to learn how to wow your precious clients and keep them happy, you’ll love what Oliver has to sh
How ChatGPT & Video Marketing Can Give Your Small Business a Competitive Edge with digital marketing expert Troy Dean | #630
Join Timbo's Membership and take control of your marketing Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that's old friend and marketing Ninja, Troy Dean, the founder of Agency Mavericks. I sat down in Troy’s state-of-the-art content
Beyond undies: How Tradie's founder Ben Goodfellow is breaking the rules of brand extension | #629
Join Timbo's Membership and take control of your marketing The Tradie Underwear brand (now turning over $200M a year) has gone from protecting the family jewels to branching out into everything from energy drinks to skincare to watches and tools! So hitch up your strides as Ben Goodfellow, the brand's founder, reveals how and why he's extending the brand into all sorts of categories, proving that
The fascinating evolution of an entrepreneur: From fruit stands to a national lighting empire | #628
Join Timbo's Membership and take control of your marketing Today we meet a fellow who, with his best mate, used to run a fruit and veg store at the Sydney Food Markets … Now they own and run a multi-million dollar, national, commercial lighting company! Who doesn’t love a good pivot? It’s a lights-on episode 628 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more
Building 7-Figure Businesses: Ben Goodman's Tried and Tested Methodology | #627
Join Timbo's Membership and take control of your marketing Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way. Join me as Ben shares lessons from those failures,
How to tap into a neglected market by becoming a disabled friendly business | #626
Join Timbo's Membership and take control of your marketing Are you ready to become a disabled friendly business? Scott Hunt has expanded his private personal training business into an untapped market that focuses on helping disabled people benefit from exercise. He's passionate about providing a solution for a demographic that has been neglected for too long. Scott understands the importance of st
From a Peruvian Jungle discovery to sweet success : Meet the founders of Fortunato Chocolate | #625
Join Timbo's Membership and take control of your marketing So these two guys are in the jungles of Peru working for some oil company, when they stumble across a Cacao bean that’s been extinct for over 100 years. Without any chocolate knowledge whatsoever (well, no more than you and I!), they decided to start a premium chocolate brand, and Fortunato Chocolate was born. It even caught the attention
Turn one customer into seven higher paying ones using this proven referral marketing technique | #624
Join Timbo's Membership and take control of your marketing Tristen's Customer Sales Multiplier Course - How to apply Tristen's referral techniques to your business Referral marketing expert Tristen Smith was just like any other business owner, struggling to find the right strategy to bring in new customers. Then, he discovered the power of referral marketing and this changed everything. He quickly
Farmer Goes Viral on TikTok with 24/7 Self-Service Butchery Video | #623
** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It’s had almost one million views. And rightly so, as farmer Jake
How (and why) to become the face and voice of your industry | # 622
** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. In case you need reminding, you’re standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry’s spokes
Super simple marketing has lead to steady growth for this dog poop bag business | # 621
** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Oh Crap! It’s OK, I didn’t do something stupid (for once!) … Oh Crap is actually the name of my guest’s business. Can you guess what they do? Plumber? Toilet manuf
2023 SEO Best Practice with Harry Sanders (incl. a deep dive into ChatGPT) | #620
SEO best practice for 2023 from Australia’s most-awarded SEO expert Harry Sanders … that’s what we’re talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT has occupied far too much of my time these past two weeks! It’s an artificially intelligent episode 620 of The (13
Why creativity in business is so important with restaurateur Howin Chui | # 619
I’m about to say one of the scariest (and I think) most exciting words in business. Are you ready? Creativity. You see, when you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his sup
6 Ways To Use Chatbots In Your Business (No Matter Its Size Or Industry) | # 618
Are you keen to discover how to use chatbots in your business? Artificial intelligence has finally infiltrated its way into small business marketing in the form of chatbots; that annoying software that has you thinking you’re chatting with a human … but you’re not! Fortunately, chatbots have come a long way in the past 12-months, and today they can be used in a myriad of ways from increasing sales
The Today Show's Chief-of-Staff Joshua Del Pozo on how to get national TV coverage for your business | #617
Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Joshua Del Pozo, The Today Show's Chief-of-Staff … Joshua Del
How to use email marketing to grow your business with Retention's Adam Robinson | #616
Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The r
Word of mouth marketing hall of famer Jay Baer on creating marketing that gets results | #615
If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book (he’s written six), every research study he’s commissioned, every new concept he comes up with to help
Selling Online for Dummies author Paul Waddy demystifies online business | #614
Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It’s an e-ceptional epi
World Surfing Champion Shaun Tomson on how to find your purpose | #613
Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world surfing champion Shaun Tomson has to share. It’s time to paddle out into big surf on episode
Powderfinger's Jono Coghill on the business of music | #612
What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock 'n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about Powderfinger's Jono
How to create a culture of care in your business with a 4th generation business owner | #611
Ball chain. Three million feet of ball chain every week. That’s what today’s guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How’s that for a pivot!? Two vastly different products connected by a business owner who cares deeply for all aspects of his business. It’s a loving episod
Leading economist Christopher Joye on getting business-ready for 2023 | #610
With so many media outlets hawking bad economic news to improve their ratings, you’d be excused if you thought the entire world’s economy was on the verge of collapse. So I thought it was time to get a well-balanced, well-researched view. To that end, I knocked on the door of Christopher Joye, one of Australia’s most respected economists and fund managers. It’s a slightly scary episode 610 of The
Successful medical entrepreneur John Neilson loves getting the fundamentals right | #609
Do you ever look at some business owners and wonder how they do it all? How do they take on so much, yet seem to hit home run after home run? How do they find the necessary time and energy to build empire after empire? Today’s guest is one of those unique entrepreneurs (some would call him a unicorn), and he’s kindly agreed to share his secrets of success with us today. It’s a mind-expanding episo
100 cold calls a day for a year created this $15 million dollar business | #608
21 year-old Pam Jabbour made 100 cold calls a day for a year before securing her first client. 100 cold calls. A day. At the age of 21!! 17 years on, she has offices in Australia and China, and runs a multi-million dollar business that dresses 350,00 people daily, Including some seriously blue chip clients and Australia’s Winter Olympics team. And guess what she attributes her success to? Marketi
Inside Releaf, Australia’s largest medicinal marijuana clinic | #607
Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Releaf’s co-founder Gary MacKenzie
How to create a lucrative dropshipping business with minimal outlay | #606
Looking for a new business idea? Maybe a new revenue stream is appealing? Or are you searching for a cheeky little side hustle? One with minimal set-up costs and requires you to hold no stock. If you answered “Hell yeah!!” then drop everything, as you’re about to discover the ins and outs of dropshipping with one of Australia’s best. It’s a ship-hot episode 606 of The (13 year-old, award-winning)
Going big (versus playing small) from day one set Fortress Melbourne up for success | #605
Right off the bat, today’s guest made a critical business decision. To launch Australia’s biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went fucking big (his words, not mine) from day one. It’s a game-on episode 605 of The (13 year-old, award-winning) Small Business
5 smart (inexpensive) marketing ideas lead to Lawpath becoming Australia’s leading online legal platform | #604
Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding episode 604 of The (13 year-old, award-winning
How to price anything with The Pricing Lady Janene Liston | #603
How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Janene Liston AKA The Pricing Lady Now, from what I can tell, pricing is one of those business
NightQuarter's Michelle Christoe lives and breathes only what she loves | #602
Hey business owner. That’s you … Yeah, you! Today’s guest has one bit of advice for us all … 'Live and breathe only what you love'. Heard it before? Me too! Thought it was a bit unrealistic? Me too! Afterall, we’ve all got to make a quid. Well, we’re about to be proved wrong. And that’s not a bad thing. It’s a glass-half-full episode 602 of The (13 year-old, award-winning) Small Business Big Mark
How to build a cult-like following for your business with Forecite Helmet's Alfred Boyadgis | #601
In 2013, industrial designer Alfred Boyages had (in his own words) a seriously lucky motorcycle accident. Whilst recovering from a banged-up knee, he conceptualised the idea of a smart helmet; one that could help riders foresee what’s up ahead. Now all he needed was an army or riders to help him perfect it. Forecite Helmets was born and to this day, has a cult-like following. It’s a super smart ep
Bill Edgar AKA The Coffin Confessor gives the dead their final say | #600
Imagine you’re dying with a secret. Something you’ve never had the courage to tell your friends or family. Or a last wish – a task you need carried out before you can rest in peace. Now imagine there’s someone who can take care of all that, who has little respect for the living, but will do anything for the dead. Well, there is! He calls himself The Coffin Confessor and you're about to meet him.
How (& why) to take your business global with international lawyer Cynthia Dearin | #599
If you think the idea of that beautiful business of yours expanding overseas is a pipe dream, then think again. International business strategist and lawyer, Cynthia Dearin, may just change your mind. It’s a far-reaching episode 599 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Business Without Borders author Cynthia Dearin One of the things I’m pa
Serial entrepreneur Wayne Hamlet's motto is 'Never, ever give up' | #598
In January 2021, COVID forced serial entrepreneur Wayne Hamlet’s event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, Wayne launched an idea with huge potential. In fact, if you’re a business owner, then you need it. It’s as simple as that! It’s a ridiculously inspiring episode 598 of The (1
Deus ex Machina founder Dare Jennings attributes understanding local cultures to his global business success | #597 (PodFerence)
Dare Jennings founded the iconic, irreverent and highly collectible Aussie surf-brand Mambo, which he sold in 2000, made a lot of coin and moved on to his next endeavor, Deus ex Machina, where he combined his love of motorbikes, surfing, and music, to create a business that has stores in Australia, America, Asia, Europe and Africa. So sit back as Dare chats with host Tim Reid about how he uses cul
How to seriously increase your website traffic without paying for ads | #596
John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he urgently had to figure out another way to drive traffic to his drop-shipping business’s website. He did. And his six figure annual turnover quickly went to seven, with the majority of his sales co
People first, profit second built Belly Bands' Carol Brunswick a very caring business | #595
Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy. It worked! Now she’s sold 70,000 Belly Bands and absolutely loves building a business that’s making such a difference to h
Lord of the Fries is a fast food business built deliciously slowly | #594
Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her business journey along with why and how to slowly build a business you’ll love.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
[Update] Gelato Messina's Declan Lee on creating Australia's best gelato experience | #593
Here's a masterclass on how to create Australia's best gelato experience with Gelato Messina's co-founder Declan Lee. All this and more on The Small Business Big Marketing Podcast hosted by Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
Challenging everything lead to creating Quiz Meisters, Australia's leading pub trivia brand | #592
No matter what industry you're in, challenge the way things get done, because more often than not, there’s always a better way. That’s certainly the experience of Steffan Van Lint, the founder of Quiz Meisters, one of Australia's largest (and certainly most fun) pub trivia companies. It’s a trivial episode 592 of The (12 year-old, award-winning) Small Business Big Marketing podca
Emma & Tom's co-founder Tom Griffith on how to build a global brand people love | #591
From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to find that out; but it was worth the wait. Let’s go and meet Tom Griffith in a very juicy
From $100 beer garden to $100 million pub empire with Australia's most innovative publican Stephen J Hunt | #590
I’ve always thought us business owners can learn so much from the hospitality industry, around customer service, customer experience, local area marketing etc. So, when I heard about multi-million dollar publican, Stephen Hunt, who started his 7 hotel empire from his parents’ backyard, I just had to get him on the show. It's episode 590, full of one-percenters, of The (12 year-old, awa
Exploit this simple client attraction strategy to grow sales exponentially with The Institute of Wow's John Dwyer | #589
This simple, inexpensive, proven system enables you to generate more leads into your business (and convert them) than you could ever imagine. Plus it takes your prospects’ eyes off the price. Listen in as The Institute of Wow's John Dwyer explains how with podcast host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
How to use equity crowdfunding to grow your business with Birchal's Matt Vitale | #588
You’ve got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A relatively new industry that’s growing by the minute. And who better to explain it to us th
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