Nomari Business Insights
Nomari Business Insights is a podcast focused on protecting and building a business brand. It covers topics such as choosing a business name, securing trademarks, and selecting the right domain name. Listeners learn practical steps for safeguarding their intellectual property and online identity. The show is aimed at business owners and entrepreneurs who want to create a strong, defensible brand.
Episodes
Why ASIC Registration Doesn't Protect Your Brand
Think registering your business name with ASIC secures your brand? Think again. In this episode of Nomari Business Insights, we break down one of the most expensive misunderstandings in Australian small business—why an ASIC business name is simply a public record for consumer transparency, and why a registered trade mark with IP Australia is the only registration that gives you exclusive legal rig
Your ASIC Green Tick Is An Illusion
In this episode of Nomari Business Insights, the hosts unpack one of the most widespread misconceptions among Australian business owners: believing an ASIC business name approval gives you ownership or protection over your brand nam
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