Home Podcasts The Holistic Accountant
The Holistic Accountant

The Holistic Accountant

Stuart Wemyss & Mena Abraham 183 Episodes Oct 14, 2026

A holistic accountant goes beyond tax returns, aiming to offer proactive advice to maximise clients' wealth after all taxes. Stuart Wemyss and Mena Abraham explore multifaceted considerations weekly, highlighting the need for a holistic approach. Each episode is succinct and to the point with no fluff or sales pitches.

Episodes

Ep 201: Business systems and processes: Why talent won't scale
Ep 201: Business systems and processes: Why talent won't scale Oct 14, 2026 1437 Send us Fan MailIf your business still runs through you, that is an engine problem, not a people problem. Mena and I break down what systems and processes for business growth actually look like, and the four numbers that show whether yours work.Most owners start as what Michael Gerber calls the technician: excellent at the work, but stuck working in the business rather than on it. Learning to step
Ep 200: Referral engine framework: Buy attention, earn advocacy
Ep 200: Referral engine framework: Buy attention, earn advocacy Oct 7, 2026 1364 Send us Fan MailYour happiest clients are often your best source of new business, yet most owners leave referrals to chance. Mena and I walk through a referral engine framework: earn advocacy first, ask at the right moment, and make the introduction low risk.You can buy attention, but you have to earn advocacy. Fyre Festival's influencer spend couldn't cover for a promise it never delive
Ep 199: Why are your best customers quietly leaving?
Ep 199: Why are your best customers quietly leaving? Sep 28, 2026 1406 Send us Fan MailHere's the uncomfortable truth: by the time a customer tells you they're leaving, you're usually too late to do anything about it. The decision was made months earlier, when they quietly began questioning the value; nobody noticed, and the cancellation email just makes you the last to know. In this final episode of the Value series, Stuart and Mena reframe churn as t
Ep 198: Trust is the real thing your customer Is buying
Ep 198: Trust is the real thing your customer Is buying Sep 21, 2026 1510 Send us Fan MailEvery time someone buys from you, they're taking a risk: will you do what you promised? Trust is what gives them the confidence to proceed, and without it, a great product, sensible pricing, and sharp marketing still won't close the sale. This episode unpacks how trust is built, borrowed, and lost.Mena explains why price and frequency determine how much trust a purchase r
Ep 197: Pricing is a system, not a sticker
Ep 197: Pricing is a system, not a sticker Sep 16, 2026 1503 Send us Fan MailTwo businesses can charge the same price today and be on opposite margin trajectories five years from now, purely because of the architecture sitting underneath that number. One gets more profitable as it grows; the other gets squeezed with every new customer. This episode is about designing that architecture on purpose.Mena starts with discounting as a diagnostic: persistent disco
Ep 196: Pricing strategy: are you a price maker or a price taker?
Ep 196: Pricing strategy: are you a price maker or a price taker? Sep 9, 2026 1242 Send us Fan MailPrice is the most powerful profit lever most business owners never think about. In this episode, Mena and I break down the pricing strategy question that matters most: are you a price maker or a price taker?A modest price rise can lift profit far more than an equivalent cost cut or volume increase, since it drops straight to the bottom line and improves your margin without touching
Ep 195: People don't buy features, they buy a better life
Ep 195: People don't buy features, they buy a better life Sep 2, 2026 1641 Send us Fan MailMost owners sell backwards. You built the thing, so you know every feature and inclusion, and that's exactly what comes out of your mouth when you sell it, while the customer's eyes glaze over. They were never buying a spec sheet; they were buying a different version of their life. Sell the feature, and you compete on the feature; someone will always build it cheaper. Sel
Ep 194: How to reverse-engineer your customer’s ‘Yes’
Ep 194: How to reverse-engineer your customer’s ‘Yes’ Aug 26, 2026 1690 Send us Fan MailBefore you can test whether people will pay, you need to know whose "yes" you're actually chasing, and most owners get this wrong in a very specific way. In this Value deep dive, Stuart and Mena introduce reverse-engineering the yes: start from the moment someone buys, then work backwards to the buyer, the outcome, and the trigger that got them there.Mena explains wh
Ep 193: Stop scaling until someone actually pays you what you want/need
Ep 193: Stop scaling until someone actually pays you what you want/need Aug 19, 2026 1392 Send us Fan MailFounders love to scale, but scaling before anyone has paid a real price for a real outcome simply converts a slow failure into a fast, expensive one.In this episode, the first in a deep dive on Value, Stuart names the trap: scaling doesn't fix a weak offer; it just gives that weak offer more customers, more overhead, and more cash to burn.Mena draws the crucial line between at
Ep 192: Can you describe your business model in four sentences?
Ep 192: Can you describe your business model in four sentences? Aug 12, 2026 1347 Send us Fan MailHere's the challenge Stuart opens with: describe your business in four honest sentences, one each for why customers pay, how you deliver profitably, how the right people find you, and how quality holds as you grow.Most owners can talk about their business for an hour but can't compress it into four sentences that survive scrutiny, and that vagueness is itself the problem.
Ep 191: Why your business has four problems, not forty
Ep 191: Why your business has four problems, not forty Aug 5, 2026 1583 Send us Fan MailThe three "killers" thin margins, poor reach, and weak demand- tell you what's failing, but not what to build. In this episode, Stuart and Mena introduce VERT: Value, Engine, Reach, and Team the operating system underneath those symptoms, and the four things you actually control. By the end, you'll have a single model to run every business decision through, inst
Ep 190: Thin margins and empty pipelines are design problems
Ep 190: Thin margins and empty pipelines are design problems Jul 29, 2026 1312 Send us Fan MailA thin margin and an empty pipeline both feel like effort problems, so owners respond with more hours. It rarely works. In this episode, Stuart and Mena reframe both as outputs of how a business is designed its pricing, positioning, and channels- not how hard anyone is trying. Working harder on a broken design just scales the problem and burns the founder out.Mena starts with margi

Recommended