I Am That Content Creator Podcast
A podcast for multi-passionate creatives and serial entrepreneurs building six-figure, pivot-proof businesses. Hosted by brand strategist Kristen and neurodivergent entrepreneur Mia, the show covers personal branding, ADHD, perimenopause, content creation, monetisation, digital products, and brand partnership deals. Each week offers strategy, lived experience, and mindset work for women 40+ and neurodivergent entrepreneurs.
Episodes
Ep#133 I Couldn't Help My Son Spell 'Probably.' So I Built Him an tool With Claude Code in One Day
Send us Fan MailKristen's son had a meltdown over the word "probably." Ripped the page, screamed, cried and Kristen, dyslexic herself, recognised every bit of it. She couldn't sleep that night. By the next afternoon she'd sat down with Claude, then Claude Code, and built him a spelling and handwriting tool that speaks to him, never uses a red pen, and gamifies the exact pr
Ep#132 ADHD, Dopamine and Business: Coming off ADHD medication and finding my spark again
Send us Fan Mail100 Biz Ideas SeriesThe weirdest part of getting your life together is realising you might not like who you become. Mia's a week off her ADHD meds and something's returning: the creativity, the impulsivity, the ideas that won't shut up, the chaotic energy that made her, her. This episode is not health advice (do not take health advice from a podcast). It's the h
Ep#131 From Corporate Polish to Content: How to Create Videos Without Freezing
Send us Fan MailA double rainbow, a car recording, and a real conversation about why so many smart women freeze the second they try to post a video. If you spent years in corporate learning how to sound polished, considered and edited, of course Instagram Reels and TikTok feel like a completely different sport. You're not lazy. You're trained.Mia and Kristen trace the shift from 2015 Ins
Ep #130 Female Friendship in Your 40s: Why Girls' Trips Matter More Than Ever
Send us Fan MailYou know that feeling when you've laughed so hard your face aches and your brain finally goes quiet? Kristen recorded this one on the drive home from a girls' weekend, still buzzing, because she wanted to catch it before it faded. This episode is about the magic of long-term female friendship, what changes about it in your late 30s and 40s, and the honest case for why the
Ep #129 You Can Build A Business That Still Works When You Can’t Show Up
Send us Fan MailYou know that feeling when you open your phone to create… and instead you get hit with dread, brain fog, and a scroll of bad news that makes your work feel pointless? Mia gets real about falling off the content wagon for months, what an ADHD slump actually looks like behind the scenes, and why forcing “consistency” can make everything worse.We unpack what helps when you’re juggling
Ep#128 Overthinking Every Hook? The One Line That Gets You Posting Again
Send us Fan MailYou film the video. You watch it back. You decide it's not quite right, and it dies in your drafts with the other forty. Sound familiar? In this solo episode of the I Am That Content Creator Podcast, recorded on a walk before an appointment because imperfect beats perfect, Kristen Werner shares the one-line hook that breaks her out of content paralysis every single time: "
Ep#127 You're Not Scattered. How to Build Your Brand Without 'Niching' Down
Send us Fan MailYou have been told to niche down so many times you're starting to believe the problem is you. It isn't. In this solo episode of the I Am That Content Creator Podcast, Kristen Werner gets honest about the guilt multi-passionate, ADHD and neurodivergent women carry for refusing to be one thing, and why the algorithm trained you to feel scattered for it. Here's what nob
Ep #126 Why Your Claude AI Outputs Are Still SLOP: Stop Prompting. Start Scaffolding.
Send us Fan MailYou opened Claude. You typed something in. You got back something so beige and generic you closed the tab and went back to doing it yourself.That's not a you problem. That's a foundation problem.In this episode, Kristen drives home from the shops and breaks down the one step every Claude beginner skips, and why it's the reason your outputs still sound nothing like yo
Ep#125 Why You Can't Hit Consistent 10K Months (And the One Question That Fixes It)
Send us Fan MailStruggling to hit consistent 10K months in your online business? You're not alone and it might not be your offer, your content, or your strategy. It could come down to one question you've never properly answered.In this solo episode, Kristen breaks down why so many neurodivergent and ADHD entrepreneurs stay stuck below consistent recurring revenue and the single question
Ep# 124 Stop Waiting to Be Good Enough: How Neurodivergent Creators Can Break the Content Overthinking Cycle
Send us Fan MailYou know you have something worth saying. You've thought about it, drafted it, restarted it, and talked yourself out of it approximately forty-seven times. And yet...nothing posted.That voice telling you it's not good enough yet? It's not your quality control. It's interference. And in this solo episode, Kristen gets radically honest about her own real-time push
Ep#123 How to Recession-Proof Your Business Right Now: Community, Core Offers & Personal Branding for Multi-Passionate Entrepreneurs
Send us Fan MailThe world feels loud right now.If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a steadier way to think about business when fuel prices, interest rates, and the cost of living are squeezing everyone.This episode walks you throug
Ep#122 How to Pick a Niche When You Have Too Many Interests (The Multi-Passionate Entrepreneur's Guide to Finding Your Core Offer)
Send us Fan MailYou know that sinking feeling when you're told to "just pick a niche", follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel?We're naming that experience for what it is: a mismatch, not a moral failing.If you're a multi-passionate entrepreneur with ADHD or a neurodivergent brain, the pressure to stay in one lane can
Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead!
Send us Fan MailIf you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking.Kristen gets brutally honest recording on the move about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and m
Ep#120 From 'Too Much' to Unstoppable: How the 10% Rule, Owning Your Story, and Crushing Imposter Syndrome Can Transform Your Entrepreneurship Journey
Send us Fan MailWhat if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra? In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story.Whether you're battling imposter syndrome, struggling to articulate your value, or wondering if
Ep#119 Overcoming Visibility Wounds: How to Build Confidence and Show Up Online
Send us Fan MailEver Been Told You’re “Too Much”? This Is Why It May Still Follows You Online.If you feel a tightness every time you go to hit post, this episode is for you.We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart, creative people playing small.From personal stories to practical tools, we break down how to turn hesitat
Ep# 118 Content Fatigue Is Real: Here’s How to Create Without the Algorithm Owning You
Send us Fan MailEver felt crushed under a thousand “shoulds” about how to post, how to niche, how to grow, how to be visible?We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator long term.Spoiler: It’s not perfect pillars. It’s not copying trends. And it’s definitely not shrinking yourself into a neat box.It’s owning your multi-brilliance.I
Ep#117 ADHD Membership Model: How Neurodivergent Creators Build Recurring Revenue (MRR) Without Burnout
Send us Fan MailADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent CreatorsWhat if steady income, calmer days, and a community that actually talks to each other were the same solution?In this episode, we break down why memberships are the most sustainable business model for ADHD and neurodivergent entrepreneurs who are tired of launch burnout and inconsistent income.If yo
Ep#116 ADHD Business Model: How Neurodivergent Creators Use Memberships for Steady Income
Send us Fan MailStop treating your pivots like proof you’re flaky.If you’re an ADHD or neurodivergent entrepreneur, this episode will rewire how you see your so-called “shiny objects.”We share a practical framework for turning creative chaos into steady, livable income using fast validation, pre-sales, and simple membership models that regulate both your revenue and your energy.Drawing from our li
Ep #115 Turning 40 & The Three Lessons That Saved My Business And Set Me Free
Send us Fan MailWhat if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break you. This is a raw, practical guide to honouring your wiring, ditching shame, and designing work that funds your life instead of draining i
Ep#114 From Content Slump to Creative Flow: The Messy Truth About Momentum
Send us Fan MailWhat if the block isn’t your creativity—but the space between spark and share?In this solo riff, Kristen slices through the invisible resistance that’s been weighing down creators post-summer, post-holiday, post-everything. If your brain is full but your feed is silent, this one’s for you.You’ll hear:Why video confidence isn’t your problem (spoiler: it’s friction)The underestimated
EP#113 WORD OF THE YEAR 2026
Send us Fan MailStart your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you.We’re anchoring 2026 to two words: Launch and Joy.In this episode, we unpack the platform shift that’s already happening: 🚫 Scripted sameness is out. ✅ Real, intuitive, human content is in. People can feel when it’s honest an
Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]
Send us Fan MailTired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs.We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and strong
Ep#111 From Online to IRL: Neurodivergent Creators, The TikTok Awards, Business Besties, and Building Beyond the Algorithm
Send us Fan MailWhat went down when we finally met at the TikTok Awards?In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more than
Ep#110 You’re Not Too Much: Why Multi-Passionate Creators Are the Future and How To Join The Cluuurb 🤘
Send us Fan MailWhat if your many passions aren’t a flaw to tame, but the engine of your best work?In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project, a fresh kind of community for women who are done being boxed in.✨ Kristen opens up about growing up with undiagnosed dy
Ep#109 The Business Model Built for Neurodivergent Creators: How Paid Communities Create Steady Income & Creative Freedom
Send us Fan MailWhat if your many passions were the business model not the problem?In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated.We explore the real cost of relying on course
Ep#108 [PART 2] Your Content Isn’t Cringe; It’s Just Off-Purpose. Let’s Fix That With Knowing Your Why
Send us Fan MailYour content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity and share the exact tools we used to build brands that can pivot without breaking.We walk through the se
Ep#107 [Part 1] How to Build a 6-Figure Business That Works For Your ADHD Brain (Not Against It)
Send us Fan MailWhat if your business didn’t punish your brain for being Multi-Brilliant?In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digital ecosystem that actually works with their brains not against them.You’ll learn how to:Identify the dopamine‑driven build‑and‑burn cycle so many ADHD entr
Ep#106: [PART 2] Burn the Content Calendar: The ADHD Creator’s Guide to Showing Up Anyway
Send us Fan MailIf you've ever created a content calendar...and then ghosted it 3 days later this episode is for you.We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans by following energy spikes, trusting timing, and using platforms that actually responded back (hello, TikTok).You’ll learn:Why intuition-led content works be
Ep#105 [PART1] How to Grow Online; Without Picking a Niche, Burning Out, or Faking It. Creating Content You Freaking Love
Send us Fan MailEver feel trapped by the traditional advice to "niche down" and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything down each time you evolve, your audience simply followed you to your next venture?That's the power of building a dynamic personal brand one
Ep#104 When ADHD Powers Your Dream; How Bek build her dream biz on her DEEP Why & ADHD
Send us Fan MailWhat happens when two neurodivergent creatives sit down to unpack what it means to build a business that honors your authentic self? Magic, tears, and powerful truth bombs about embracing your unique vision despite what the world thinks you should do.In this deeply moving conversation, we're joined by Bec, a master hairdresser with 30 years of experience who recently opened Pl
Ep#103 One Step Forward: Why Your Excuses Are Holding You Back
Send us Fan MailIt's the PASSION PANTS RANT....Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins.Looking through voice notes from 2015 after being made redundant, Kristen discovered a powerful through-line in my life's work that remains unchanged a
Ep#102 Your Brain is Not Broken: How Multi-Passionate Creators Can Build Thriving Businesses
Send us Fan MailWhat if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed.This episode reveals the behind-the-scenes story of how we completely pivoted during a live bootcamp, creating an entirely new offer on the fly that resonated so de
Ep#101 Forget the Rules: Mia's Chat with Fellow Content Creator Bic Walker on How Their Late ADHD Diagnoses Fuelled Their Love For Content
Send us Fan MailWhat if everything you thought was holding you back...your ADHD, your impulsivity, your inability to niche down was actually your unfair advantage?In this raw and powerful episode, Mia chats with fellow 40+ content creator Bic Walker and gets real about how being diagnosed with ADHD flipped the script on her entire life and career. From a burnt-out paramedic to building three six-f
Ep#100: How Two Neurodivergent Entrepreneurs Built a Six-Figure Brand Without Ever Meeting In Person
Send us Fan MailIn this milestone 100th episode, we’re pulling back the curtain on our wild, messy, magical journey from a Facebook voice note to building a six-figure business and changing hundreds of lives… without ever meeting face to face.If you're a multi-passionate, ADHD, dyslexic, or neurodivergent woman who’s tired of being told to “niche down,” this episode is your permission slip to
Ep#99 The UGC Marketplace Revolution: How We're Putting Power Back in Creators’ Hands with A New Platform for You
Send us Fan MailTired of middlemen, high platform fees, and confusing content rights? This episode reveals the behind-the-scenes story of how we partnered with Fingertip, an award-winning Australian tech company, to launch a creator-led UGC marketplace that changes the game for good.You’ll hear how a perfectly-timed email led to a partnership with Forbes 30 Under 30 founder Ollie, and how our shar
Ep#98 50 Shades of ADHD: Spicy Confessions of Multi-passionate Entrepreneurs
Send us Fan MailAre you an ADHD entrepreneur who feels like your brain is “too chaotic” for business? What if we told you that your neurodivergent brain isn’t broken it’s actually your greatest gift for building a thriving business YOUR WAY?In this episode two multi-passionate entrepreneurs with ADHD and dyslexia share how they turned what once felt like chaos into a six-figure content creation bu
Ep#97 Spotlight Coaching session: How Neurodivergent Creators are Building Personal Brands Without Burning Out
Send us Fan MailIf you’ve ever felt torn between being “polished” and being real in your content… this episode is for you.In this spotlight coaching session, we explore the messy middle where neurodivergent creators are building magnetic personal brands without burning out or pretending to be someone they’re not. Kristen (branding strategist with dyslexia) and Mia (former paramedic turned six-figu
Ep#96 How to Turn Everyday Content Into Paid Brand Deals: Real Coaching From Inside Our Creator Community
Send us Fan MailReal Coaching, Real Creators; How to Monetise What You're Already DoingIn this behind-the-scenes spotlight episode, we're giving you a front-row seat to real coaching sessions from inside our membership community where everyday creators are landing paid brand deals, growing their memberships, and turning content into serious income (without burnout).We’re talking:How to p
EP# 95 From UGC Creator to CEO: How Gemma Used Content to Fund & Market Her Dream Fashion Brand
Send us Fan MailEver wondered how to actually turn User-Generated Content into a real, revenue-generating business?This week on the I Am That Content Creator Podcast, we’re joined by Gemmacreator, fashion brand founder, and mum—who shares how UGC became the stepping stone from burned-out retail worker to full-blown CEO of her own clothing label, Zejt the Label.Inside this episode, we unpack:How Ge
Ep#94 How to Become a Strategic UGC Creator Brands Can't Ignore
Send us Fan MailWant to go from $200-per-video gigs to consistent, high-paying brand partnerships? The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers.You’ll learn:✅ Why creators who offer solutions get chosen over those who just follow briefs ✅ How to position yourself as an expert (even if you’
EP#93 From Burnout to Breakthrough: How UGC Creators Can Build Digital Products That Sell
Send us Fan MailFeeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next?In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on client work or craving more freedom, this is your sign to build something sustainable while you're s
Ep#91 Male UGC Creators Are In Demand: How Men 40+ Can Make Money With User-Generated Content (No Experience Needed)
Send us Fan MailAttention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing.In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up by brands desperate for relatable, trustworthy content and how you or your partner can start earning hundreds per video with zero followers, no tech skills, and
Ep#90 The Power of Word-of-Mouth UGC: How Everyday Conversations 'Sell' Products (and How You Can Get Paid for It)
Send us Fan MailHave you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet).In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee are driving real sales for brands every sin
Ep #89 From Content Creator to Digital CEO; Scaling Your Online Business with a Digital Product featuring James Wedmore
Send us Fan MailReady to stop trading time for money and start building a business that scales? In this episode, Kristen sits down with 8-figure a year mentor James Wedmore to explore how content creators can step into the role of Digital CEO. Whether you're new to digital products or feeling stuck after UGC and brand deals, this conversation breaks down the 3 systems every successful online
Ep#88 Camera Confidence for Content Creators: How to Look and Feel Great on Camera with Katie Kaars
Send us Fan MailIn this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars. While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on camera using just their phone, a little mindset work, and some seriously smart tips.We dive into how to
Ep#87 How to Create Your First Digital Product (and Why It’s the Most Profitable Business Model) — Live Coaching + Actionable Tips to Get Started
Send us Fan MailEver wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this business model is the most profitable, flexible, and
Ep#86 You're Not Failing, You're Finding Your Path: Why Business Pivots Are Essential
Send us Fan MailThe guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too.As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster that comes
Ep#85 Scaling From Zero to Six Figures: The Business by Design Journey
Send us Fan MailEver found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design.As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the curtain on the program that made it pos
Ep#84 Crafting Hooks That Convert: Why People Scroll Past Your Content
Send us Fan MailReady to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll.The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media environment. We break down exactly what mak
Ep#83 AI & Content Creation: Master ChatGPT-4 or Risk Falling Behind
Send us Fan MailThe AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligence reshapes our creative landscape.We've
Ep#82: One Platform, One Offer, One Traffic Source Will Change Your Business Forever
Send us Fan MailEver feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success isn't about doing more—it's about focused execution on fewer things.This year, we chose "focus" as ou
Ep#81 TikTok Shop Australia: Learn How Aussie Creators Can Profit & What You Need To Know To Be Ready
Send us Fan MailGet ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025! This podcast episode as we dive deep into how TikTok Shop could change everything for local creators.🌟 What You’ll Learn:Understanding TikTok Shop: Discover how this platform merges social media and e-commerce, all
EP#80: How To Use Trials Reels? Instagram’s Latest Hack for Creators Seeking Real Engagement
Send us Fan MailEver feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for.Instagram has always been a bit of a tease, right? Like that elusive boyfriend who keeps you guessing. But with Trial Reels, thing
Ep#79 Breaking the Self-Doubt Cycle: How to Transform Your Inner Dialogue and Create Content That Converts
Send us Fan MailYour mindset is the foundation of everything you create—and the biggest hurdle standing between you and content that converts. In this transformative episode, Mia and Kristen share a deceptively simple exercise that created profound shifts for their bootcamp participants, many of whom were moved to tears by the revelations it brought.The exercise begins with honesty—writing down ev
Ep# 78 The Truth Behind Overnight Success and Building Brand Relationships
Send us Fan MailMia and Kristen delve into the realities of what many perceive as "overnight success" and the strategic building of brand relationships. This episode is a must-listen for anyone navigating the complex yet rewarding world of content creation and entrepreneurship.Key Points Discussed:The Myth of Overnight Success: We explore why success in business is more about the maratho
Ep#77 Earning More as a Creator: Strategies for Effective Content and Improved Cash Flow
Send us Fan MailJoin Mia and Kristen as they dive deep into the essentials of content creation: Content, Confidence, and Cashflow. In this lively episode, they unpack the magic trio that every creator needs to thrive in the digital world.In This Episode:Content Over Perfection: Why starting messy and authentic beats waiting for perfection. We’ll share why your first content might not be your best,
Ep#76 Unlocking Content Success by Embracing Unique Strengths
Send us Fan MailIn this conversation, Mia shares her transformative journey from being a paramedic to becoming a successful content creator and entrepreneur. She discusses the challenges she faced, including her struggles with ADHD, and how she discovered her passion for creating user-generated content (UGC). Mia highlights the importance of community, income diversification, and building authenti
Ep#75 Empowering Women Over 40 in Content Creation: Unlocking Success with KiteSite Tools
Send us Fan MailJoin us in this empowering episode where we dive into the transformative world of content creation with the innovative team from KiteSite. Discover how a simple TikTok interaction led to a partnership that's revolutionising the user-generated content (UGC) landscape for creators, especially entrepreneurial women over 40.In This Episode, You'll Learn:The KiteSite Journey:
Ep#74 Elevate Your Influence: Mastering Affiliate Marketing Essentials
Send us Fan MailJoin Kristen Werner and Mia Steel as they unlock the lucrative potential of affiliate marketing in this eye-opening episode. Learn how you can earn significant commissions by simply sharing products you love with Australia's pioneering User-Generated Content (UGC) affiliate program, offering an unprecedented 40% commission rate.Key Highlights of This Episode:Understanding Affi
Ep#73 The TikTok Ban Explained: Instagram Changes and the Future of Content Creation
Send us Fan MailAre you ready to transform your content creation game and stay ahead of the curve in a rapidly changing social media landscape? In this episode, Mia and Kristen break down the impact of the U.S. TikTok ban, Instagram's latest updates, and how creators can pivot and thrive.We dive into:The TikTok Ban: What it means for 170 million U.S. users and why creators need a diversified
Ep# 72 How to Monetise Your Social Media: Unleashing the Power of a Stan Store for Digital Success
Send us Fan MailEver wondered how to turn your social media profile into a powerhouse of profit without breaking the bank? That’s exactly what we, Mia and Kristen, explore in this episode of the "I Am That Content Creator" podcast. We’re diving into the nitty-gritty of choosing the perfect "link in bio" service, focusing on options that won’t cost you a fortune. Join us as we u
Ep#71: Word Of The Year: How One Word Can Transform Your Journey in 2025
Send us Fan MailChoosing a word of the year can anchor your goals and enhance your personal growth. In today’s episode, we reflect on our past experiences and share our new focus for 2025, encouraging listeners to select their own words for the year ahead.• Discussing the significance of the podcast name change • Sharing personal journeys as neurodivergent content creators • Exploring the impact o
Ep#70 Mastering Your Personal Brand: Strategies for Lasting Impact
Send us Fan MailWelcome to a transformative exploration of personal branding with your hosts, Mia and Kristen. In this episode, we delve into how crafting a powerful personal brand can open doors to endless opportunities. Drawing parallels between personal and business branding, we emphasize the importance of consistency in storytelling, energy, and appearance. Discover how even the smallest detai
EP#69: Unlocking Creative Success: From Scrolling to Thriving in Content Creation
Send us Fan MailAre you tired of scrolling endlessly without making progress in your creative projects? Join Kristen Werner and Mia as they delve into an inspiring journey of transformation that could redefine your approach to content creation.In this episode, we feature the story of a creator who went from zero engagement and no gigs to securing high-paying projects with major brands—all by shift
EP#68 Authentic Instagram Growth: Thriving Without Viral Trends with The Reel Amy
Send us Fan MailIn today's episode, we delve into the world of authentic Instagram growth with Amy from @the_reel_amy, who has mastered the art of building genuine engagement and achieving six-figure success without relying on viral trends or a massive following. Discover the benefits of staying true to your personal brand and the risks associated with the 'follow-the-leader' approa
EP#67: Pricing Power: How to Master Content Monetisation Across Platforms
Send us Fan MailAre you ready to unlock the secrets to setting the right price for your content? Join us as we unlock the secrets of effective pricing strategies for content creators! Whether you're making waves on TikTok, Instagram, or any digital platform, understanding how to set the right price for your content is crucial.In this deep dive, we explore various elements that influence how m
Ep#66: Spotlight Success: Transforming Viral Moments into Lasting Digital Impact
Send us Fan MailWelcome to our special Spotlight Session where we dive deep into the success stories of three different creators from our Hive Hub Collective membership. Learn how individual viral moments are turned into sustainable digital careers.Helen's Viral JourneyDiscover Helen's ascent to digital fame through a simple, relatable TikTok video.Strategies she used to capitalize on he
Ep#65: Secure Your Content: Strategies to Ensure You Get Paid and Protect Your Work
Send us Fan MailWelcome to a crucial episode of our podcast, where hosts Kristen Werner and Mia Steele tackle an all-too-common issue in the creative industry—ensuring payment and protecting intellectual property. This episode is a must-listen for content creators, digital marketers, and anyone in the creative field who wants to safeguard their work and secure their earnings.What You’ll Learn:Effe
EP#64: Transforming Careers with UGC: How Kylie Found Confidence, Balance, and Brand Success
Send us Fan MailWelcome to a compelling episode where we delve into Kylie's journey from a rural graphic designer to a successful user-generated content (UGC) creator. Discover how embracing UGC brought newfound confidence and joy to her professional and personal life.Key Highlights:Career Transformation: Learn how Kylie transitioned from feeling burnt out in her freelance graphic design busi
Ep#63 Become a Sought-After UGC Creator: Insider Tips to Kickstart Your Career
Send us Fan MailMID WEEK MUNCHIES Welcome to our Snack-able Poddy EpAre you ready to transform your passion into a profitable career as a User-Generated Content (UGC) creator? In this episode Mia and Kristen unveil the secrets to breaking into the thriving UGC industry. Whether you’re over 40 or just starting your journey, this episode is packed with actionable advice to help you stand out and su
Ep#62: Road to Revenue - How Bell and Kiki are Building and Teaching Freedom-Focused Businesses
Send us Fan MailIn this enlightening episode, join us as we dive deep into the lives of Bell and Kiki, two dynamic individuals who embody the spirit of independence and focus. Learn how they navigate the challenges of ADHD and shiny object syndrome while building successful, location-independent careers.Key Highlights:Bell's Journey as VA in a Van: Explore Bell’s unique lifestyle as a virtual
Ep#61 Navigating Brand Deals: How to Protect Your Content & Maximise Earnings
Send us Fan MailWelcome to a pivotal discussion on maintaining control over your content during brand collaborations. Kristen Wenner and Mia Still join us to dissect the complexities of User-Generated Content (UGC) and gifted collaborations, offering you essential strategies to ensure your creative work is not just recognized but also monetized.Key Highlights:Control Over Content Usage: Explore ho
Ep#60- Enhancing UGC Workflows: How AI Tools Are Changing the Game for Creators
Send us Fan MailJoin Mia and Kristen as they delve into the transformative impact of AI on User-Generated Content (UGC). Discover how AI tools not only enhance creativity but also streamline workflows and improve negotiations with brands, providing a significant competitive edge.Key Highlights:AI in UGC Creation: Learn how AI revolutionises content creation, giving creators a competitive edge.Mia’
Ep#59 TikTok vs. Instagram: Where Authenticity Meets Success for Entrepreneurs
Send us Fan MailJoin Mia, a former ambulance officer turned powerhouse content creator, and Kristen, a branding expert with a love for vineyard living, as they share their journey of building a six-figure membership entirely online—without ever meeting in person. Dive into their transition from conventional careers to digital entrepreneurship, packed with raw insights and practical lessons.Key Hig
Ep#58 Navigating Brand Deals: A Guide for 40+ Content Creators
Send us Fan MailJoin Mia and Kristen as we explore effective strategies for women over 40 to navigate and succeed in user-generated content (UGC). Discover how to transition from working with agencies to forging direct brand partnerships, ensuring you're compensated fairly for your creativity and expertise.Key Highlights:Agency vs. Brand Collaboration: Evaluate the benefits and challenges of
Ep#57 UGC Strategy Dilemma: Start a Fresh Account or Build on A Current Social Media Account? What Do You Do?
Send us Fan MailJoin Kristen Werner and Mia Steele in this insightful episode as we delve into the strategic decisions behind User-Generated Content (UGC) and personal branding on social media. Whether you're pondering the launch of a dedicated UGC account or considering blending UGC with your existing profiles, this discussion is designed to guide you through the most effective tactics for m
Ep#56 Is UGC Viable at 64? Unveiling Ageless Opportunities to get PIAD for Content Creation at Any Age.
Send us Fan MailIn this episode, join Kristen and Mia as they address a vital question from a 64-year-old listener: Is it feasible to embark on a User Generated Content (UGC) career at 64? Dive into an engaging discussion that demystifies age barriers in digital content creation and highlights the unique advantages that mature creators bring to the table.Age is Just a Number in UGC:Explore how age
Ep#55 Beating Burnout: Practical Strategies to Overcome Overwhelm and Feel On Top Of Your Constant To Do Lists
Send us Fan MailWelcome to this week's episode where Mia and Kristen share their powerful transformations from burnout and redundancy to successful entrepreneurs with thriving businesses built on recurring revenue. Dive into their stories and discover actionable strategies to combat overwhelm in today's hectic world.Key Highlights:Overcoming Overwhelm:Hear how Mia and Kristen transformed
Ep#54 Thrive in Menopause: Unlock Holistic Hormone Solutions with Jessica Green
Send us Fan MailWelcome to this week’s episode where we sit down with Jessica Green, an award-winning integrative health practitioner and coach who specialises in helping midlife women navigate the complexities of hormonal balance and health rejuvenation. Join us as Jessica shares her transformative journey from personal health struggles to becoming a beacon of hope for women facing similar challe
Ep#53: Empowering Mothers in Digital Spaces: How Kellie Bright is Escaping the 9-to-5 with UGC Success
Send us Fan MailWelcome to this inspiring episode where we delve into Kellie Bright's journey from a traditional 9-to-5 to mastering user-generated content (UGC). Discover how she combines digital entrepreneurship with motherhood to build a successful online business.Kelly’s Digital Shift:Explore Kellie’s move from a conventional job to thriving in the vibrant world of UGC.Learn how affiliate
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