Founders Podcast
Founders Podcast explores the future of real estate and proptech. Host Josh Phegan talks with founders and industry leaders about how technology is reshaping the way we work, buy, sell, and manage property. The show focuses on the digital transformation of real estate and what lies ahead for agents, businesses, and consumers. It is aimed at real estate professionals and anyone interested in property innovation.
Episodes
S6 Ep 5 | Josh Phegan x Danielle Harmer on Making Connections.
In this podcast, Josh Phegan interviews Danielle Harmer of Domain on changes in the way agents and consumers are making connections. Danni and Josh discuss new ways to use the immersive experience and spatial technology, how Domain uses CoStar Group's Matterport camera technology, solutions to the pressure of up-front marketing costs, how AI has changed search, making your content more accessible,
S6 Ep 4 | Josh Phegan x Steve Osborn on What Branding Is and Does.
In today's podcast, Josh Phegan is joined by Steve Osborn from Identity Marketing to discuss what branding is and what it does for agents in the marketplace. Steve explains how Identity Marketing helps agents with branding and positioning, and defines how you want to be seen. Steve and Josh discuss how IM helps you go to the next stage of growth, achieve clarity and consistency in your messaging,
S6 Ep 3 | Josh Phegan x Juri Gamulin & Jason Graca on Video Content for Social Media.
This podcast features Josh Phegan talking with Juri Gamulin & Jason Graca of Core Studios. They explain how short-form video content is key for engagement, how to use it effectively and what it does for agents. They talk about branding, positioning, and building your digital profile with a quality provider that really works with you. They describe how Core Studios' social service provides a formul
S6 Ep 2 | Josh Phegan x David Bliss on Agent Workflow.
In this episode, Josh Phegan talks with David Bliss, Head of Sales for Reapit, about what happens inside an agent's workflow. David describes what the Reapit tech package does, and they discuss the power of workflow and doing the basics really well. They talk about the Top 100 customers and the Golden Profile, meeting ACMA requirements, Reapit's AML solution, AI-driven propensity modelling, and wh
S6 Ep 1 | Josh Phegan x Belinda Sinclair on Change, Momentum and the Evolution of the Industry.
Today's podcast features Josh Phegan with Belinda Sinclair of Domain. They look at change, momentum and the evolution of the Industry. Belinda overviews how integrating with CoStar Group is expanding Domain's enhanced technologies and customer solutions. They discuss change as opportunity, insights into consumer expectations, utilising all the tools in your package, building an audience around soc
S5 - Ep 13 | Josh Phegan x Belinda Sinclair from Domain.
Today's podcast features Josh Phegan with Belinda Sinclair, Head of Sales at Domain. Belinda shares her insights on trends she's seeing, an overview of Domain's suite of solutions for maximising the scope of your audience and exposure of your properties. She describes the Domain Platinum Edge reels feature. They discuss how data tells us about early indicators, the impact of interest rates and pri
S5 - Ep 12 | Josh Phegan x Geoff Lewis from BOWERBIRD Interiors.
Today's podcast features Josh Phegan with Geoff Lewis, co-founder of BOWERBIRD Interiors, and his wife, Lauren. Geoff overviews BOWERBIRD's property design and staging services, how styling creates and activates an emotional connection to a space, and how they consider quality and scale with budget. They discuss logistics and timeframe, BOWERBIRD Interior's broad offering of services for residenti
S5 - Ep 11 | Josh Phegan x Anthony Moustacas from Moustacas Legal.
In today's podcast, Josh Phegan is joined by Property and Estates Law expert Anthony Moustacas of Moustacas Legal. Anthony and Josh talk about the necessity for agents to have legal counsel and representation for all aspects of what they do, what a solicitor actually does and what that relationship looks like, how they help with contract terms, disclosures and details, and why top agents choose to
S5 - Ep 10 | Josh Phegan x Courtney Bugeja from SellSmart.
In today's podcast, I am joined by Courtney Bugeja, co-founder and CEO of SellSmart, a marketplace for services that helps agents prepare homes for market with no friction or delays. Courtney explains how the SellSmart platform works for agents and service providers, provides timelines for services, and supports funding options. We discuss how SellSmart helps agents quickly convert listing opportu
S5 - Ep 9 | Josh Phegan x Jason Graca + Juri Gamulin from Core Studios.
In today's podcast, Josh Phegan is joined by Jason Graca and Juri Gamulin of Core Studios. Juri and Jason describe how Core Studios creates video, photography and social content for branding and positioning real estate agents. They discuss the importance of setting trends, choosing content types, using providers you can trust, tailoring and the art of making people want to buy. And they tell how C
S5 - Ep 8 | Josh Phegan x Michael Scaramozzino from Real Flow.
This podcast features Josh Phegan talking with Michael Scaramozzino, General Manager with Real Flow. Michael explains some of the challenges of cashflow for any size business, and how Real Flow works to remove the friction from the process, and make it quick and easy for customers and agents. He talks about how Real Flow handles payments for renovations, styling and marketing, how they support dig
S5 - Ep 7 | Josh Phegan x Sean Scoffield from connectnow.
This podcast features Josh Phegan talking with Sean Scoffield, Growth and Strategic Partnerships Expert with connectnow. Sean talks about how connectnow makes quick easy work of service connections when moving in or out of a property. Sean and Josh discuss trigger points in the PM experience, how long the connection process takes, how setting up connections and making sure it's all working is a vi
S5 - Ep 6 | Josh Phegan X Steve Osborn From Identity Marketing.
In today's podcast Josh Phegan is joined by Identity Marketing Founder Steve Osborn. Steve and Josh talk about why branding should rapidly evolve, positioning for your customer demographic, visual brand recognition, building and marketing the brand profile, website design and digital customer experience, capturing information with forms, presenting effectively for AI, and Steve explains how his co
S5 - Ep 5 | Josh Phegan x Mark & Lachlan Sinclair from Pendium Advisory
Today's podcast features Josh Phegan with Mark Sinclair and Lachlan Sinclair of Pendium Advisory, which specialises in real estate business and rent roll valuations, brokering and advisory. Lachlan explains the valuation formula and the advisory side of PA. Mark talks about internal sales and the importance of brokerage, and they discuss go-wrongs they've experienced and how PA helps avoid those p
S5 - Ep 4 | Josh Phegan x David Bliss from Reapit.
This podcast features Josh Phegan talking with David Bliss, Sales Director at Reapit. David talks about how Reapit brings all your tools together in one platform. David and Josh discuss the importance of keeping relationships personalised, when and how customers interact with your proptech, tasks the AI does for you quickly and consistently, the need for diligent organisation of data, and how Reap
S5 - Ep 3 | Josh Phegan x Rahul Grover from iD4me.
In this podcast, Josh Phegan interviews Rahul Grover, CEO at iD4me, a data source that helps you locate homeowners and their information. Rahul and Josh discuss how agents use the tool to build and maintain relationships, how to understand and use trigger points, and why you need to observe permissions. They talk about iD4me's ease of use, how it supports and enhances what you already know, and ho
S5 - Ep 2 | Josh Phegan x Damian Merchan from Sonar Ai.
In this podcast, Josh Phegan interviews Damian Merchan, Co-founder and CEO of Sonar AI, which uses AI to connect data and boost productivity. Damian talks about his move from real estate into proptech, how to use measurements to improve performance, and synthesising metrics for more effective leadership. Damian and Josh discuss trend analysis to chart peaks and troughs, visualising and presenting
S5 - Ep 1 | Josh Phegan x Danielle Harmer from Domain.
In today's podcast, Josh Phegan is joined by Danielle Harmer, General Director of Product at Domain Group. Danielle introduces Domain's new Skylight real-time data app, which provides outstanding market awareness and insights for real estate agents. Danielle and I discuss how Domain's apps help sell marketing during the listing presentation and help you make the most of your high-value data. We al
S4 - Ep 8 | Josh Phegan x Kahlia Cordony from Cordony Group.
In this podcast, Josh Phegan interviews Kahlia Cordony, founder of Cordony Group, which provides styling and presentation services for properties. Kahlia talks about the psychology behind those often hard conversations about making a property saleable. She details upgrades that can and should be made and notes the importance of timing and urgency. Kahlia steps through the process for requesting an
S4 - Ep 7 | Josh Phegan x Ali Vaez From ActivePipe (Moxiworks).
In today's podcast Josh Phegan is joined by Ali Vaez of Active Pipe (Moxiworks). Ali describes how Active Pipe provides real estate agents with the tools to foster and nurture relationships. Ali and Josh discuss ActivePipe's cornerstone data discovery survey tool for persona identification, the importance of updating your email layout templates, why you need to automate your customer communication
S4 - Ep 6 | Josh Phegan X Danny Georgakilas & Rahul Grover From ID4ME Find.
In today's podcast, Josh Phegan is joined by ID4ME Find Founder and CEO Danny Georgakilas and Executive General Manager Rahul Grover. Danny and Rahul talk about how their data collection service allows agents to visualise their data and consumer intelligence and use that to sell more, build relationships and dominate their market areas. They emphasise their commitment to data security, overview th
S4 - Ep 5 | Josh Phegan X Karen Jackson & Jaryd Gray From List Now.
This podcast features Josh Phegan talking with CEO Karen Jackson and National Sales Manager Jaryd Gray about the List Now marketing payment agency and how their solutions are easier and smarter for agents and consumers. Karen explains how LN removes pain points and represents security, Jared details how they provide transparency, and they share what their training looks like and how long it takes,
S4 - Ep 4 | Josh Phegan X Sean Scoffield From connectnow.
Today's podcast features Josh Phegan with Sean Scoffield of connectnow, which provides a variety of home moving services for agents, buyers, tenants and sellers. Sean tells how connectnow works with agents and channel partners to make your customer's experience better and what they do beyond property management, and he steps through their notifications process. They discuss engaged leadership, app
S4 - Ep 3 | Josh Phegan X Rhys Rogers & Jon McConkey From Before You Buy.
In this podcast, Josh Phegan interviews Rhys Rogers and Jon McConkey of Before You Buy. They explain how their data and technology services make the process of buying and selling property more efficient and help agents identify customers with real intent. Rhys and John tell why agents should be transparent about property issues, how they're able to identify buyers/sellers and future landlords and
S4 - Ep 2 | Josh Phegan X Steve Osborn From Identity Marketing
In today's podcast, Josh Phegan is joined by Steve Osborn, founder of Identity Marketing, which provides marketing to promote and differentiate your brand identity. Steve breaks down the brand development stage, explains what ultimately happens with challenger brands, and why physical marketing is still relevant. They discuss positioning your brand and yourself, getting clarity on what you actuall
S4 - Ep 1 | Josh Phegan x Belinda Sinclair & Angus Ferguson from Domain.
Today's podcast features Josh Phegan with Belinda Sinclair & Angus Ferguson of Domain. Angus overviews their open and connected ecosystem of products for agents, and describes Domain as experts in marketing and workflow. They discuss the problems this software solves, Domain as a partner and not just a supplier, Belinda talks about integrated campaigns and positioning to set the brand experience i
S3 - Ep 10 | Josh Phegan x Chris Booth from Real Flow Finance
This podcast features Josh Phegan talking with Chris Booth of Real Flow Finance. Chris talks about solutions Real Flow Finance offers for positioning brand and properties in the marketplace. Josh and Chris discuss challenges around vendor paid marketing, dominating digital for pricing power, facilitating the luxury of choice, streamlining funding assistance and financial services, integrations in
S3 - Ep 9 | Josh Phegan x Daniel Bignold from Propps
Today's podcast features Josh Phegan with Daniel Bignold, CEO of Propps. Daniel explains how Capture-Qualify-Convert works, and presents some of the tools the Propps app makes available to agents. Josh and Daniel discuss the agents' digital profile, registering buyer interest, securing buyer confidence, options for auctions, systemising the offer process, and simplicity of Propps integration and a
S3 - Ep 8 | Josh Phegan x Josh Symons from MRI Software
In this podcast Josh Phegan interviews Josh Symons, strategic industry principle with MRI Software, a global proptech platform player. Symons talks about the need to build trust with the customer through communication, consistency and visibility. They discuss digital trust and online security, tracking relationships using data lakes, and using AI to automate basic tasks and enhance human productiv
S3 - Ep 7 | Josh Phegan x Steve Osborn from Identity Marketing
In today's podcast Josh Phegan is joined by Steve Osborn, managing director with Identity Marketing. Steve describes several ways brands differentiate themselves, and how they position themselves and compete in the marketplace. Steve and Josh discuss brand strategy and representation, leveraging video and social media, moving traditional media into the digital space, challenger brands, and making
S3 - Ep 6 | Josh Phegan x Rahul Grover from iD4me
In today's podcast Josh Phegan is joined by Rahul Grover, general manager for iD4me, a proptech service provider that gives access to the power of data back to the agent. Rahul talks about ways iD4me supports and protects agents, their intuitive search technology, and levels of information they provide. Josh and Rahul discuss agent-generated items of value, making information relevant, profiling c
S3 - Ep 5 | Josh Phegan x Kahlia Cordony from Cordony Group
This podcast features Josh Phegan talking with Kahlia Cordony, founder and creative director for the Cordony Group styling agency. Kahlia shares CG's approach to making the process of owning, presenting and selling properties faster and easier, and defines what CG does end-to-end with an emphasis on styling. They discuss levels of agent support, options within the funding model, and tips for getti
S3 - Ep 4 | Josh Phegan x Sean Scoffield from connectnow
Today's podcast features Josh Phegan with Sean Scoffield of connectnow, a home moving connection service. Sean talks about how connectnow brings value to your brand and customer experience, real estate as an elevated service, and the 9 touchpoints for removing friction from the customer experience. They discuss protecting data privacy and personal information, how they use the net promoter score,
S3 - Ep 3 | Josh Phegan x Rhys Rogers & Jon McConkey from Before You Bid
In this podcast Josh Phegan interviews Rhys Rogers and Jon McConkey of Before You Bid. Rhys explains how BYB streamlines access to pest and building reports, which enables quicker transactions. Rhys and Jon discuss some of the friction points with agents, available funding options, understanding digital intent, systems for identifying challenges in any market, integrating with the agency CRM, func
S3 - Ep 2 | Josh Phegan x Ali Vaez from Activepipe
In today's podcast Josh Phegan is joined by Ali Vaez of Activepipe, which provides email marketing to businesses. Ali gives us 8 reasons why you should be using email marketing, and Josh highlights the rise of AI and the power of segmentation. They discuss targeted interactive emails that increase open and click-through rates, scalable cost-effective communication, optimising your datasets, and th
S3 - Ep 1 | Josh Phegan x Angus Ferguson from Domain
In this podcast Josh Phegan interviews Angus Ferguson, head of customer solutions with Domain. Angus describes Domain as a holistic service that helps agents succeed with their businesses. Josh and Angus discuss using digital to streamline workflow, choosing tools vs. toys, integrating the data you have to find listings and make better decisions, and how to access and use the Domain services.
S2 Ep 7 - Josh Phegan interviews Josh Symons from MRI
In this episode Josh Phegan interview Josh Symons of MRI Technologies. Josh's focus is on sales and property management, the lack of alignment between departments and teams, and the challenges of integration. He explains big data and exhaust data, servicing landlords as 4-dimensional customers, why PM needs automation and specialisation, the relationship between tech and PM, better ways to show pr
S2 Ep 6 - Josh Phegan interviews Angus Ferguson from Domain Group
In this podcast, Josh Phegan interviews Angus Ferguson, Commercial Director of Agent Solutions at Domain Group. In this episode, they look at the real estate process and the tools to help agents move through the processes, from agency agreements to settlement. They look at the future of how people access technology and become aware of the different solution providers available in the marketplace,
S2 Ep 5 - Josh Phegan interviews Steve Osborn from Identity Marketing
This podcast features Josh Phegan talking with Steve Osborn, founder of Identity Marketing. They look at what marketing is for a modern real estate agent, and brand awareness for agencies. Steve describes marketing as understanding the customers desires to bring trust, and creating more value in the marketplace. He explains common marketing mistakes and developing a marketing plan for your firm.
S2 Ep 4 - Josh Phegan interviews Jeff Gray and Patrick Hill from Propic
This week Josh Phegan interviews Jeff Gray, CEO and Patrick Hill, CPO of Propic. Their business creates digital solutions that connect people and services 24/7. They look at the problems that Propic solve, growing and scaling businesses profitably using automation, and monetising the valuable data in your business. Jeff shows how technology interacts with agents in the sales environment and how au
S2 Ep 3 - Josh Phegan interviews Felicity Leggett from MoneyMe ListReady
In today's podcast, Josh Phegan is joined by Felicity Leggett of MoneyMe ListReady, which provides financial credit with the speed and convenience of digital access. Felicity explains how MoneyMe ListReady gives agents control over the buy now pay later model. They discuss the application process, lowering the customer barriers using digital platforms, increasing vendor options, and improving agen
S2 Ep 2 - Josh Phegan interviews Daniel Bignold from Propps
In today's podcast, Josh Phegan is joined by Daniel Bignold, CEO of Propps, to discuss how proptech helps agents run their businesses more efficiently. They talk about optimising the offer flow and maintaining consistency in the sales process. Daniel illustrates how customers can make binding and non-binding offers online, and steps us through the way the process works and what the result looks li
S2 Ep 1 - Josh Phegan interviews Rhys Rogers from Before You Bid
This podcast features Josh Phegan interviewing Before You Bid CEO, Rhys Rogers. BYB is a supply portal for access to pest and building reports and strata reports. They discuss benefits and considerations around making pest and building reports easily accessible, consumer confidence and loss protection for vendors, inspectors' concerns, increasing auction attendance, and how access to these reports
Ep 8 - Josh Symons, MRI Software
In this episode Josh Phegan & David Choi interview Josh Symons of MRI Software. Josh's focus is on sales and property management, the lack of alignment between departments and teams, and the challenges of integration. He explains big data and exhaust data, servicing landlords as 4-dimensional customers, why PM needs automation and specialisation, the relationship between tech and PM, weaknesses th
Ep 7 - Making pest and building reports accessible
This podcast features Josh Phegan & David Choi interviewing Before You Bid CEO, Rhys Rogers, and COO, Jordan Rogers. BYB is a supply portal for access to pest and building reports. We discuss benefits and considerations around making pest and building reports easily accessible, consumer confidence and loss protection for vendors, inspectors' concerns, helping agents quickly gauge buyer intent thro
Ep 6 - Innovating with payment processing gateways
In today's podcast, Josh Phegan & David Choi are joined by Julian Antonescu of Money Me, which provides financial credit with the speed and convenience of digital access. Julian explains how his List Ready product gives agents control over the buy now pay later model. We examine risk management around vendor paid vs. agent paid marketing, digital payment processing gateways for real estate, loweri
Ep 5 - Interactive tools for real estate content marketing
This podcast features Josh Phegan & David Choi talking with Jay Morris of Diakrit, an international property marketing company that produces photos, 2 & 3D floorplans, and digital tools to renovate, furnish, and virtually tour a listing. Jay's point is to create an easier, more engaging and informed home buying experience to avoid wasting time. We cover extending dwell time, what we've learned fro
Ep 4 - Customer experience measured in seconds
This week Josh Phegan & David Choi interview Jeff Gray, CEO of Propic. His business creates digital solutions that connect people and services 24/7. We look at the relevance of your website in the age of immediacy, conversational profiles and why most property inquiries occur out of work hours. Jeff shows how technology augments our experience, how to overcome barriers to adopting new technologies
Ep 3 - The powerful simplicity of Proptech
In today's podcast, Josh Phegan & David Choi are joined by Daniel Bignold, CEO of Propps, to discuss how proptech helps agents run their businesses more efficiently. We talk about alleviating friction and maintaining consistency in the sales process, and Daniel outlines the Propps White Label agent-centric solution. He illustrates how customers can make binding and non-binding offers online, how P
Ep 2 - The evolution of Identity Marketing
This podcast features Josh Phegan & David Choi talking with Steve Osborn, founder of Identity Marketing. We look at marketing initiatives and brand standards for internal and external communications, defining and marketing your brand identity and designing the ultimate customer experience. Steve shows why you need an agency to package and promote your brand, advises developing a plan of action for
Ep 1 - The new era of digital workflow
In this podcast, Josh Phegan & David Choi interview Angus Ferguson, Commercial Director of Agent Solutions at Domain Group. In this first episode, we talk through the journey from taking bids at auctions and distributing sales results to signing agency agreements and contracts digitally, the rise of the digital agent and how apps are reinventing workflow. Angus's vision for the future of work is b
