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Chain Pod

Chain Social 9 Episodes Aug 29, 2026

A marketing podcast hosted by Shelby Van Zwol and Adele Elliott from the Australian agency Chain Social. It offers practical, education-driven content for business owners and marketers, featuring interviews with platform experts, brand founders, and industry leaders. Each episode focuses on actionable takeaways and honest conversations about what's really working in marketing, rather than chasing trends.

Episodes

Creative Velocity: What to Load Into Meta Before Peak Season Aug 29, 2026 1360 So with peak season coming, Adele's in the hot seat for a mini episode. We reveal the winning creative on Meta, how many new ads you actually need each week, the 70/20/20 split and how to preheat creative so you're not gambling in your purchase campaigns come Black Friday. Short, sharp and straight into the nitty gritty so you can be prepared for a record-breaking BFCM this year. 💌: Links &

BFCM Won't Fix Your Cash Flow: Money Talk with Steff Anderson Aug 24, 2026 2725 We sat down with Steff Anderson of Pinnacle Road, Chain Social's accountant of ten years, and the woman we send our clients to when they need someone realistic in the room. 🤎 This one's for every e-comm founder heading into BFCM on vibes. Steff joins Shelby and Adele to pull apart the numbers behind the biggest sales period of the year. What your margin actually needs to be before you can disco

Ep. 7 BFCM Starts in August: Email Tips For Your Biggest Peak Season Aug 15, 2026 3080 This week, Adele is joined by Amelia (aka Mims) Chain's Email & CRM weapon and the woman behind the email ecosystems doing 30%+ of revenue for our clients. She's across flows, segmentation, deliverability, loyalty, the lot. And she's here to kick off our BFCM series. Because here's the thing: no one is discovering your brand in November. It's too loud, it's too expensive and every other brand i

Ep. 6 The Meta Cheat Sheet for Startups with Aimee Smart Aug 8, 2026 1541 Adele has pulled in the one person who knows her brain better than anyone: Chain's Digital Team Lead, Aimee Smart. Eight years working side by side and still on the tools for six clients. If you want to know what's actually working in real Meta accounts right now, this is your girl. We unpack what Aimee is seeing convert this week, plus a full launch strategy for a hypothetical ecomm startup with

Ep 5. How Nala Built A Content System To Successfully Scale On Meta Jul 25, 2026 3049 Adele is joined in the studio by Phil De Winter, co-founder of Aussie intimates brand Nala. Together, they unpack how Nala scaled from $3k a month on Meta to a multi-million dollar e-commerce powerhouse, built an unstoppable in-house content machine, and navigated the wild ups and downs of performance marketing. If you're looking to scale an e-commerce brand on Meta without burning through ca

Ep 4. Meta Ads What's In / What's Out Right Now - Rapid Fire with Adele Elliott Jul 11, 2026 1339 Adele is in the hot seat. Shelby fires off the Meta tactics brands are still clinging to, and Adele calls each one IN or OUT for 2026, with the why behind every verdict. No digressing, straight into the good stuff. If you run Meta ads (or pay someone who does), this is your cheat sheet for what is actually working right now. The scorecard: 💌 Hundreds of campaigns: OUT - consolidate. One pur

Ep 3. AI Decoded for Brands & Marketers, Without the Overwhelm with Daniela Valencia Jun 28, 2026 3097 Our very first guest, and who better than an AI consultant? Shelby and Adele sit down with Daniela Valencia to make AI feel less overwhelming and a lot more useful for marketers, agencies and brand founders. The big reframe: AI is not here to replace your team, it is here to enhance it. Speed up the admin, surface the data insights, and free your humans to do the thinking only humans can do.

Ep 2. The Conversion Equation Every E-Com Brand Needs Before Spending on Ads with Shelby Van Zwol Jun 26, 2026 1825 You can't advertise your way out of weak foundations. Period. In this (not-so-short) episode, Shelby and Adele get into the nitty gritty of what every e-commerce brand needs BEFORE you pour budget into paid. It all comes down to one equation: Revenue = Average Order Value × Conversion Rate × Traffic. Nail those three numbers and you can reverse-engineer almost any revenue goal. We unpack

The Pilot: Meet Shelby, Adele and Your New Unfair Advantage May 29, 2026 2759 Welcome to the very first episode of the Chain Social podcast! We are kicking off the series by stripping back the glossy facade of digital marketing and giving you an honest look at who we are, how we got here, and why we’re finally launching this show. In this pilot episode, hosts Shelby Van Zwol (Founder & Director) and Adele Elliott (Digital Director) share their unconventional career journ

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Episodes

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