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Untangling Tourism Tech

Tourism Tribe 22 Episodes Sep 15, 2026

Untangling Tourism Tech is a practical podcast for tourism operators who want to make sense of digital tools. Hosted by Tourism Tribe, it covers tech trends, AI tools, digital marketing strategies, and real success stories for small tourism businesses. Episodes are short and focused, offering useful advice without jargon. The show is aimed at operators in Australia and beyond who want to save time, grow their business, and keep up with tourism technology.

Episodes

Episode 22: GPT 6 Astra: AI Just Took the Mouse Sep 15, 2026 1788 ChatGPT 6 Astra landed on 3 September and it uses your computer the way a staff member would: the mouse moves, the forms fill, the work gets done. In Episode 20 Fabienne Wintle and Liz Ward said that full autonomous agents were perhaps two to five years away. Ten weeks later, here one of the first, inside your ChatGPT. This episode is the plain-English version: what Astra is, what it costs, why a

Episode 21: Google Business Profiles Are Doing Your DMO’s Job Now Aug 11, 2026 1266 Most DMOs call Tourism Tribe wanting to fix their website. Fabienne Wintle and Liz Ward explain why that's the wrong question. When you ask AI such as Google or Gemini where to eat or stay, the answer comes straight from the operator's Google Business Profile, not the DMO's website or directory. In this episode, they get real about what's actually working with DMOs in the early stages of AI transf

Episode 20: What AI Search Means for DMOs Jul 3, 2026 1446 Destination marketing organisations are losing visibility they can't see in the numbers. Fabienne Wintle and Liz Ward sit down to unpack why DMO website traffic is dropping by an average of 30%, even as AI tools like ChatGPT and Gemini keep sending travellers information pulled straight from DMO content. They walk through what's actually happening in the server logs, the framework in Tourism Tribe

Episode 19: The Trip Planner That Actually Books May 8, 2026 3308 AI can inspire a trip in seconds. Getting tourists to actually book those experiences has been a different story. In this episode, Liz Ward talks with Daniel Blickling and Dhruv Sharma from Traveloris, a B2B AI trip planner that does something most tourism tech has only promised: it generates personalised, locally-informed itineraries and handles live booking in the same session. Topics covered: -

Episode 18: From L-Plates to AI Boss Mar 31, 2026 1867 Most tourism operators have tried AI. Fewer know what to do next. In this episode, Fab and Liz unpack the AI "driver's licence" journey, from basic ChatGPT prompts to building autonomous agents that do your work while you sleep. They cover: Where most operators and DMO staff are sitting right now with AI (hint: 80% are on L-plates) What moving to your P-plates actually looks like: custom GPTs, Ge

Episode 17: From AI Brains to Digital Doers Jan 30, 2026 1300 Welcome to the 2026 season premiere of Untangling Tourism Tech! In this episode, Liz and Fab dive into the massive technological shift currently reshaping the tourism landscape: the move from static AI models to active, goal-oriented AI Agents. If 2023 was the year of the "Chatbot," 2026 is officially the year of the Digital Doer. Inside this episode: Brain vs. Body: Learn why Large Language Mod

Episode 16: Stop waiting for perfect and hit record Nov 17, 2025 788 This episode gets real about why short, simple video is the fastest way for tourism operators to grow their reach and why perfectionism is costing them visibility. Liz and Fab break down practical ways to repurpose content, use smart AI tools without losing your voice and stay ethical and transparent in an AI driven social landscape. It’s a no nonsense chat that shows operators how to show up conf

Episode 15: Social Media’s AI Glow-Up Oct 13, 2025 1315 In this episode of Untangling Tourism Tech, Fabienne and Liz unpack how AI is reshaping what works (and what doesn’t) on social media for tourism businesses. From Reddit threads making a comeback to Google surfacing Instagram posts, they reveal why authenticity and human connection are now the ultimate algorithms. Learn how to keep your content real, consistent, and confidence-building — even when

Episode 14: AI Spoofs, Scams & Scares Jul 15, 2025 1667 It looks like you. It sounds like you. But it’s not you. In this eye-opening episode, Liz and Fab dive into how AI is supercharging scams, making it easier than ever for cybercriminals to spoof your email, clone your voice, and trick your team or customers. From real tourism industry examples to practical cybersecurity tips, we explore what every operator needs to know about email spoofing, voice

Episode 13: AI or Die - The Wake-Up Call for Tourism Organisations Jun 16, 2025 1706 AI is the new front desk for travel planning – and if your tourism business isn’t showing up in ChatGPT, Gemini, or Bing’s new AI results, you might already be invisible. 😬 In this episode, Fabienne Wintle and Liz Ward break down what AI-driven search really means for tourism organisations and how to future-proof your website and digital content. You'll learn: ✅ Why travellers are ditching traditi

Episode 12: AI Search - Found or Forgotten May 19, 2025 1305 AI is the new front desk for travel planning – and if your tourism business isn’t showing up in tools like ChatGPT or Gemini, you might already be invisible. 😬 In this episode, Fabienne and Liz break down what AI search really means for tourism operators and how to get your website and digital assets AI-ready. They cover: ✅ Why travellers are using AI tools instead of traditional search ✅ The surp

Episode 11 - Gemini, Google, and Gameplans Apr 29, 2025 916 In this episode, Liz Ward and Fabienne Wintle dive into the rise of AI search and what it means for tourism businesses. With Google’s market share dipping for the first time in a decade and Gemini stepping up, the search game is changing fast. We unpack why Google Things to Do is critical for tours and activities, why rich, detailed product content matters more than ever, and how operators can sta

Episode 10 - AI Agents, Grok 3 & getting your 5K marketing plan for free Feb 24, 2025 1335 In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore the latest AI tools shaping the tourism industry. They dive into the strengths of ChatGPT, Grok, and Perplexity, highlighting how these tools can enhance marketing, research, and coding workflows. Discover how Grok excels in coding and logic, Perplexity provides reliable, up-to-date research, and ChatGPT streamlines m

Episode 9 AI Tools To Save Time and Boost Marketing Feb 6, 2025 1141 In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore powerful AI tools that are helping businesses save time and enhance marketing efforts. From Google Meet's AI note-taking feature to Veed.io's video editing capabilities and Grok AI’s summarisation of news on X (formerly Twitter), discover practical solutions for streamlining workflows and staying ahead of the competit

Episode 8 Chasing Tourism Excellence Sep 9, 2024 852 Welcome to Episode 8 of Untangling Tourism Tech! In this episode, we’re diving into the world of tourism excellence, with insights straight from former tourism award judges on what it really takes to succeed. 🔍 Why Listen? Learn how to navigate the tourism awards process like a pro! Discover tips from ex-judges on how to craft a winning submission, from tracking online reputation to showcasing inn

Episode 7 AI Innovations and Expert Directory Aug 2, 2024 653 Welcome to Episode 7 of "Untangling Tourism Tech"! We're coming to you from the Tourism Innovation Forum at the Brisbane Convention and Exhibition Centre, where we're diving into the latest in tourism technology and innovation. 🔍 Why Watch? Discover cutting-edge AI applications in tourism, from itinerary generators to advanced booking tools. Learn about TRVLR.AI, an app revolutionising trip planni

Episode 6 Data driven DMOs with Lou Clifton Aug 2, 2024 1359 Welcome to Episode 6 of "Untangling Tourism Tech"! In this episode, we dive deep into the world of data and analytics in tourism with Lou Clifton, General Manager of Blue Mountains Tourism. 🔍 Why Watch? Discover how Local Tourism Organisations (LTOs) like Blue Mountains Tourism leverage data to demonstrate their value to councils and visitor information centers. Learn practical tips on setting up

Tripadvisor awards and general collabs Jul 8, 2024 752

Episode 4 - Wellness, Website Security, and Winning USPs Jun 14, 2024 981 In this episode, Fab and Liz dive into three main topics: Business Success Hack: Liz shares an inspiring story about a caravan park on the Gold Coast that prioritises staff wellness. The General Manager has implemented a policy where park managers work only five days a week with standard hours, promoting a healthy work-life balance. This approach has led to higher job satisfaction, lower turnover

Episode 3 - Reimagining Destination Marketing May 31, 2024 605 In this episode, Liz Ward and Fabienne Wintle explore the evolving landscape of destination marketing and share strategies for DMOs to achieve financial independence and enhance visitor experiences. Drawing from their presentation at the Local Government New South Wales Visitor Economy Conference, they highlight the importance of leveraging digital assets and local expertise to transform the busin

Episode 2 - Smart tech at ATE, CRMs & Trade page May 22, 2024 494 In this Episode, Liz and Fabienne discussed ways to optimise follow-up efforts and lead generation at trade shows, such as ATE. Liz emphasised the importance of a CRM system and a dedicated trade page on the operator's website, while Fabie suggested using automation and personalisation techniques to keep leads engaged. They agreed that technology can greatly improve the efficiency and effectivene

Tourism Tech - TikTok, Chat 4.o and accessibility opportunities May 22, 2024 1816 TikTok when council blocks it, ChatGPT 4.0 Omni, and accessibility enhancements.

Untangling Tourism Tech

Episodes

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